Business Extra: Social Media Edition – Gary Vee on TikTokification and tech addiction

At a pivotal time when social media platforms are undergoing significant shifts, Business Extra host Cody Combs sat down with influential businessman Gary Vaynerchuk – known to millions as Gary Vee – who is chairman of communications company VaynerX and chief executive of its subsidiary VaynerMedia.

Starting out as a wine critic, Mr Vaynerchuk leveraged his knack for content creation and a deep understanding of social media to build a powerful personal brand with more than 44 million followers across his channels.

He joins this special social media-focused edition of Business Extra to discuss TikTok and the future of social media in general, sharing some unique approaches to engaging with audience.

Mr Vaynerchuk also discusses his new book, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World, which provides readers with strategies to navigate the changes in the ever-evolving social media landscape.

You can listen to all previous episodes of Business Extra on Apple Podcasts, Spotify and all major podcasting platforms, or watch the full interviews on The National's YouTube channel.

The Two Popes

Director: Fernando Meirelles

Stars: Anthony Hopkins, Jonathan Pryce

Four out of five stars

10 tips for entry-level job seekers

Have an up-to-date, professional LinkedIn profile. If you don’t have a LinkedIn account, set one up today. Avoid poor-quality profile pictures with distracting backgrounds. Include a professional summary and begin to grow your network.
Keep track of the job trends in your sector through the news. Apply for job alerts at your dream organisations and the types of jobs you want – LinkedIn uses AI to share similar relevant jobs based on your selections.
Double check that you’ve highlighted relevant skills on your resume and LinkedIn profile.
For most entry-level jobs, your resume will first be filtered by an applicant tracking system for keywords. Look closely at the description of the job you are applying for and mirror the language as much as possible (while being honest and accurate about your skills and experience).
Keep your CV professional and in a simple format – make sure you tailor your cover letter and application to the company and role.
Go online and look for details on job specifications for your target position. Make a list of skills required and set yourself some learning goals to tick off all the necessary skills one by one.
Don’t be afraid to reach outside your immediate friends and family to other acquaintances and let them know you are looking for new opportunities.
Make sure you’ve set your LinkedIn profile to signal that you are “open to opportunities”. Also be sure to use LinkedIn to search for people who are still actively hiring by searching for those that have the headline “I’m hiring” or “We’re hiring” in their profile.
Prepare for online interviews using mock interview tools. Even before landing interviews, it can be useful to start practising.
Be professional and patient. Always be professional with whoever you are interacting with throughout your search process, this will be remembered. You need to be patient, dedicated and not give up on your search. Candidates need to make sure they are following up appropriately for roles they have applied.

Arda Atalay, head of Mena private sector at LinkedIn Talent Solutions, Rudy Bier, managing partner of Kinetic Business Solutions and Ben Kinerman Daltrey, co-founder of KinFitz

UAE currency

On Women's Day

Dr Nawal Al-Hosany: Why more women should be on the frontlines of climate action

Shelina Janmohamed: Why shouldn't a spouse be compensated fairly for housework?

Samar Elmnhrawy: How companies in the Middle East can catch up on gender equality

The National Editorial: Is there much to celebrate on International Women's Day 2021?

PROFILE BOX:

Company/date started: 2015

Founder/CEO: Rami Salman, Rishav Jalan, Ayush Chordia

Based: Dubai, UAE

Sector: Technology, Sales, Voice, Artificial Intelligence

Size: (employees/revenue) 10/ 100,000 downloads

Stage: 1 ($800,000)

Investors: Eight first-round investors including, Beco Capital, 500 Startups, Dubai Silicon Oasis, Hala Fadel, Odin Financial Services, Dubai Angel Investors, Womena, Arzan VC

While you're here

Chitrabhanu Kadalayil: Singapore election is more than just a family feud over LKY's legacy

Sholto Byrnes: Robert Mugabe and Lee Kuan Yew: two leaders with very different legacies

Dr Vivian Balakrishnan: UAE and Singapore can be partners for a world in transition

Nick March: Singapore and UAE are on the move – in airport development

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On Women's Day

Dr Nawal Al-Hosany: Why more women should be on the frontlines of climate action

Samar Elmnhrawy: How companies in the Middle East can catch up on gender equality

The National Editorial: Is there much to celebrate on International Women's Day 2021?

Justin Thomas: Challenge the notion that 'men are from Mars, women are from Venus'

Defence review at a glance

• Increase defence spending to 2.5% of GDP by 2027 but given “turbulent times it may be necessary to go faster”

• Prioritise a shift towards working with AI and autonomous systems

• Invest in the resilience of military space systems.

• Number of active reserves should be increased by 20%

• More F-35 fighter jets required in the next decade

• New “hybrid Navy” with AUKUS submarines and autonomous vessels

Last-16 Europa League fixtures

Wednesday (Kick-offs UAE)

FC Copenhagen (0) v Istanbul Basaksehir (1) 8.55pm

Shakhtar Donetsk (2) v Wolfsburg (1) 8.55pm

Inter Milan v Getafe (one leg only) 11pm

Manchester United (5) v LASK (0) 11pm

Thursday

Bayer Leverkusen (3) v Rangers (1) 8.55pm

Sevilla v Roma (one leg only) 8.55pm

FC Basel (3) v Eintracht Frankfurt (0) 11pm

Wolves (1) Olympiakos (1) 11pm

Notable salonnières of the Middle East through history

Al Khasan (Okaz, Saudi Arabia)

Tamadir bint Amr Al Harith, known simply as Al Khasan, was a poet from Najd famed for elegies, earning great renown for the eulogy of her brothers Mu’awiyah and Sakhr, both killed in tribal wars. Although not a salonnière, this prestigious 7th century poet fostered a culture of literary criticism and could be found standing in the souq of Okaz and reciting her poetry, publicly pronouncing her views and inviting others to join in the debate on scholarship. She later converted to Islam.

Maryana Marrash (Aleppo)

A poet and writer, Marrash helped revive the tradition of the salon and was an active part of the Nadha movement, or Arab Renaissance. Born to an established family in Aleppo in Ottoman Syria in 1848, Marrash was educated at missionary schools in Aleppo and Beirut at a time when many women did not receive an education. After touring Europe, she began to host salons where writers played chess and cards, competed in the art of poetry, and discussed literature and politics. An accomplished singer and canon player, music and dancing were a part of these evenings.

Princess Nazil Fadil (Cairo)

Princess Nazil Fadil gathered religious, literary and political elite together at her Cairo palace, although she stopped short of inviting women. The princess, a niece of Khedive Ismail, believed that Egypt’s situation could only be solved through education and she donated her own property to help fund the first modern Egyptian University in Cairo.

Mayy Ziyadah (Cairo)

Ziyadah was the first to entertain both men and women at her Cairo salon, founded in 1913. The writer, poet, public speaker and critic, her writing explored language, religious identity, language, nationalism and hierarchy. Born in Nazareth, Palestine, to a Lebanese father and Palestinian mother, her salon was open to different social classes and earned comparisons with souq of where Al Khansa herself once recited.

Analysis

Maros Sefcovic is juggling multiple international trade agreement files, but his message was clear when he spoke to The National on Wednesday.

The EU-UAE bilateral trade deal will be finalised soon, he said. It is in everyone’s interests to do so. Both sides want to move quickly and are in alignment. He said the UAE is a very important partner for the EU. It’s full speed ahead - and with some lofty ambitions - on the road to a free trade agreement.

We also talked about US-EU tariffs. He answered that both sides need to talk more and more often, but he is prepared to defend Europe's position and said diplomacy should be a guiding principle through the current moment.

What are the GCSE grade equivalents?

Grade 9 = above an A*
Grade 8 = between grades A* and A
Grade 7 = grade A
Grade 6 = just above a grade B
Grade 5 = between grades B and C
Grade 4 = grade C
Grade 3 = between grades D and E
Grade 2 = between grades E and F
Grade 1 = between grades F and G

While you're here

Mohamed A El-Erian: Why Joe Biden really needs a smooth transition

Sulaiman Hakemy: What would Trump’s path to the Supreme Court look like?

James Reinl: Isolated Trump loses media allies while trying to salvage presidency

On Women's Day

Dr Nawal Al-Hosany: Why more women should be on the frontlines of climate action

Shelina Janmohamed: Why shouldn't a spouse be compensated fairly for housework?

Justin Thomas: Challenge the notion that 'men are from Mars, women are from Venus'

The National Editorial: Is there much to celebrate on International Women's Day 2021?

While you're here

Ed Husain: The far left is trying to hijack Muslim minds in the West

Sulaiman Hakemy: Why it is very important to lose elections

Rashmee Roshan Lall: US race relations in three words

Kareem Shaheen on Canada

A second lockdown will be especially tough in cold countries

Hard-hit Canada is springing back to the cliched 'new normal'

Justin Trudeau 2.0 will need to take all of Canada with him

The view from The National

Withholding aid to Idlib is akin to a death sentence

Caesar Act: This is a bittersweet victory for Syrians

ISIS may not be as strong as it pretends to be

House-hunting

Top 10 locations for inquiries from US house hunters, according to Rightmove

Edinburgh, Scotland
Westminster, London
Camden, London
Glasgow, Scotland
Islington, London
Kensington and Chelsea, London
Highlands, Scotland
Argyll and Bute, Scotland
Fife, Scotland
Tower Hamlets, London

While you're here

Kareem Shaheen: Even a pandemic could not unite today's America

Michele Wucker: The difference between a black swan and a grey rhino

Robert Matthews: Has flawed science and rushed research failed us?

Trippier bio

Date of birth September 19, 1990

Place of birth Bury, United Kingdom

Age 26

Height 1.74 metres

Nationality England

Position Right-back

Foot Right

Closing the tap when washing hands for those 20 seconds can save billions of litres of water

While you're here

The rise and fall of Aung San Suu Kyi

UAE's diplomatic ties with Myanmar

Myanmar no longer a symbol of hope

Rohingya deserve a stake in politics

While you're here:

Kareem Shaheen: War in Syria has violated every norm that we believed was sacred

Mina Al-Oraibi: Like Raed Fares, too many have died for their dream of peace in Syria

Hamish de Bretton-Gordon: What it takes to stop the use of chemical weapons

While you're here

The death of George Floyd redefines political battle lines

US confirms first African-American head of military branch

The threads that have tied Rodney King to George Floyd

Tonight's Chat on The National

Tonight's Chat is a series of online conversations on The National. The series features a diverse range of celebrities, politicians and business leaders from around the Arab world.

Tonight’s Chat host Ricardo Karam is a renowned author and broadcaster who has previously interviewed Bill Gates, Carlos Ghosn, Andre Agassi and the late Zaha Hadid, among others.

Intellectually curious and thought-provoking, Tonight’s Chat moves the conversation forward.

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MOUNTAINHEAD REVIEW

Starring: Ramy Youssef, Steve Carell, Jason Schwartzman

Director: Jesse Armstrong

Rating: 3.5/5

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