Sunglasses can hide our emotions - and our insecurities



When I was growing up in the cloudy north of England, we didn't often need sunglasses. But now I live in the UAE, a land of almost perennial brightness where sunglasses are really a necessity.

But they are also more than a practical accessory: perhaps more than any other item of apparel, sunglasses have a psychological story to tell.

Part fashion accessory, part eye protectors, part disguise - sunglasses are ubiquitous. Worn equally by men and women, shades can simultaneously say we are cool, mysterious, intimidating, anonymous.

It is no coincidence that designer sunglasses have one of the highest profit margins of any product. Luxottica, the world's largest eyewear company, offers Burberry, Oakley, Ray-Ban and many more sunglass brands; the firm's global sales were over $7 billion (Dh25.7bn) last year.

Our earliest accounts of sunglasses come from 12th century China, where some individuals from among the aristocratic classes reportedly wore glasses with smoky quartz lenses to protect their eyes from the bright sunlight. Such shades were also popular with China's judges, because they hid any emotional response the judge might exhibit while listening to testimony. Justice is blind, but the dark glasses help all the same.

Psychologist Paul Ekman, an authority on facial expressions, says that of the 23 facial expressions relating to human emotion, about one-third involve the eyes. Shades may slightly obscure your view of the world, but they also hide the world's view of how you are feeling.

Not being able to see a person's eyes greatly reduces our ability to infer his or her emotions. For example, telling a fake smile from a real one can be difficult, but if the smiler is wearing shades then detecting the sham smile is almost impossible. In a real smile, a muscle called the orbicularis oculi is activated, creating a hard-to-fake crinkling around the eyes. The eyes truly are the windows to the soul.

Another psychological dimension to sunglasses is their ability to promote the illusion of having a baby-face. Developmental biologists use the word "neoteny" for the retention of juvenile physical features in mature adults. In females this includes: large widely spaced eyes, small chins and small noses. Such neotenous (babyish) features appear to be particularly important in attractiveness ratings. Across cultures, neotenous female faces are judged to be more physically attractive, regardless of actual age.

And large eyes are the most effective cues of neoteny. The outsize sunglasses that are a fashion favourite for women arguably derive their popularity from their ability to signal neoteny, however artificially.

Hiding the face, or part of it, also has a psychological aspect. The psychiatric condition known as body dysmorphic disorder (BDD) is characterised by severe appearance anxiety. This anxiety is always disproportionate, and often the sufferer's appearance has in truth no discernible flaw or defect. For this reason, BDD is often referred to as "imagined ugliness".

A classic BDD behaviour is to attempt to camouflage an imagined physical defect. Anyone suffering BDD in regard to his or her eyes or face will see big sunglasses as a great hiding place. Even those without BDD may use shades to conceal something, be it a black eye or the absence of make-up.

And then some people take semi-delusional comfort from wearing shades. We feel invisible, or less visible, behind our sunglasses. This is of course flawed logic - I can't see you very well, therefore you can't see me clearly either.

On one level we know this is egocentric nonsense, but a small naive part of us still believes in this imagined invisibility.

Finally, there are also a small number of individuals who actually need to wear sunglasses for physical or psychological health reasons. Photophobia is a condition where an individual is particularly negatively affected by bright light.

Such individuals may develop streaming eyes, migraines, or even begin sneezing in response to too much bright light.

Bono, the U2 frontman and celebrity philanthropist, falls into this category. But even if he didn't, we could easily accept his perennial sunglass-wearing as just a standard aspect of the rock-star persona. Sunglasses are so much more than just sunglasses.

Justin Thomas is an associate psychology professor at Zayed University in Abu Dhabi

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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