As a writer, my intention is that readers will always understand my work, even if they don’t agree with it. I have, therefore, never been a great fan of "management speak" or business jargon. It causes confusion and misunderstanding among those outside the charmed circle of initiates.
A few days ago, I read a newspaper report about an investigation in my other home, Jersey, into the death of an inpatient in one of the island's medical centres. A sufferer from severe anxiety and depression, he was found dead in his room. An inquest was held to establish the cause and circumstances of his death and also, according to the report, "to see if any lessons needed to be learnt".
There were plenty of lessons learnt, although they need not concern us here. I was struck, though, by words used by a local health professional that were quoted in the report: “Staff also now hold safety huddles on the ward three times a day. This ensures that any factor that could impact patient safety … is shared, discussed and documented.”
“Impact patient safety”? Presumably that means any factors that could have, in particular, a negative effect. Why not say so? A quick look at the dictionary tells me that impact is generally a noun, with use of the word as a verb being mainly confined to American English. As a verb, in my view, it is not so specific in terms of its meaning.
I was more perturbed, though, by the term "safety huddles". Did this mean people coming together in huddles for their safety? Or to discuss safety issues? In a medical facility at a time when social distancing is mandatory, because of the Covid-19 virus? As a friend commented on social media: “Safety Huddles in the middle of a pandemic? I hate this cavalier attitude to life, Mr H.”
In fact, as my friend knew, and I discovered, thanks to an internet search, the term is a jargonistic alternative for “safety briefing”. That is easily understood by everyone. Hence my reply: “Why use jargon, instead of terms that ordinary people can understand? Plain simple English, please!”
Surely there must have been another way of putting it
Such use of "management speak" has been spreading for years, despite the efforts of organisations like the Plain English Campaign. Nor is this a problem confined merely to business life. Similar issues can be found in the language used across the world by governments, lawyers and in many professions.
The sentence that follows is taken from a 30-year old British government legal document: "References in these regulations to a regulation are references to a regulation in these regulations and references to a schedule are references to a schedule to these regulations."
If read carefully, perhaps more than once, it is possible to understand it but surely there must have been another way of putting it?
Back to management speak. According to an article on the Plain English Campaign, it believes that many people in big companies or organisations opt to make use of management speak to try to conceal the fact that they have not done their job properly. “Some people think that it is easy to bluff their way through by using long, impressive-sounding words and phrases, even if they don't know what they mean, which is telling in itself.”
I have certainly had some experience of that. A few years ago, an organisation with which I was involved was instructed to bring in some management consultants to give us some advice. The consultants, we discovered, had virtually no knowledge of the field in which we worked, but they wandered around, spoke to a few people and collected some of our internal documents.
In due course, they put together a lengthy report, full of the latest jargon. A colleague and I delved into it, trying to determine whether it contained anything of value. We scratched our heads, read it two or three times and tried to make some sense of it. Eventually, we realised that the consultants were presenting to us the same ideas and suggestions we had given them, but wrapped up and rewritten in management jargon, so that it sounded different. They had nothing to offer and had learnt nothing. So we paid their bill, and put the report on a shelf.
Is it too late, I wonder, to try to revive the idea that the simpler the language, the more easily it is understood? There are certainly a few commonly used phrases that could benefit from such an approach.
These days, for example, we often hear of how women are being "empowered". Empowered to do what? To manage? To take decisions? To have the authority either to act or to delegate responsibility for acting? "Empowerment" can cover all of those.
I have no idea if other languages have their own versions of management speak, though I suspect most do. It throws up smokescreens and obscures reality. Perhaps it is, indeed, too late to turn back the tide, but I am happy to continue complaining about it, even if, to mix my metaphors, I am a voice crying in the wilderness.
Peter Hellyer is a UAE cultural historian and columnist for The National
If you go...
Flying
There is no simple way to get to Punta Arenas from the UAE, with flights from Dubai and Abu Dhabi requiring at least two connections to reach this part of Patagonia. Flights start from about Dh6,250.
Touring
Chile Nativo offers the amended Los Dientes trek with expert guides and porters who are met in Puerto Williams on Isla Navarino. The trip starts and ends in Punta Arenas and lasts for six days in total. Prices start from Dh8,795.
THE BIO
Favourite car: Koenigsegg Agera RS or Renault Trezor concept car.
Favourite book: I Am Pilgrim by Terry Hayes or Red Notice by Bill Browder.
Biggest inspiration: My husband Nik. He really got me through a lot with his positivity.
Favourite holiday destination: Being at home in Australia, as I travel all over the world for work. It’s great to just hang out with my husband and family.
SPEC%20SHEET%3A%20APPLE%20IPAD%20PRO%20(12.9%22%2C%202022)
%3Cp%3E%3Cstrong%3EDisplay%3A%3C%2Fstrong%3E%2012.9-inch%20Liquid%20Retina%20XDR%2C%202%2C732%20x%202%2C048%2C%20264ppi%2C%20wide%20colour%2C%20True%20Tone%2C%20ProMotion%2C%201%2C600%20nits%20max%2C%20Apple%20Pencil%20hover%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EChip%3A%3C%2Fstrong%3E%20Apple%20M2%2C%208-core%20CPU%2C%2010-core%20GPU%2C%2016-core%20Neural%20Engine%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EMemory%3A%3C%2Fstrong%3E%20Storage%20%E2%80%93%20128GB%2F256GB%2F512GB%20%2F%201TB%2F2TB%3B%20RAM%20%E2%80%93%208GB%2F16GB%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EPlatform%3A%3C%2Fstrong%3E%20iPadOS%2016%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EMain%20camera%3A%3C%2Fstrong%3E%20Dual%2012MP%20wide%20(f%2F1.8)%20%2B%2010MP%20ultra-wide%20(f%2F2.4)%2C%202x%20optical%2F5x%20digital%2C%20Smart%20HDR%204%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EVideo%3A%3C%2Fstrong%3E%20ProRes%204K%20%40%2030fps%2C%204K%20%40%2024%2F25%2F30%2F60fps%2C%20full%20HD%20%40%2025%2F30%2F60fps%2C%20slo-mo%20%40%20120%2F240fps%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EFront%20camera%3A%3C%2Fstrong%3E%20TrueDepth%2012MP%20ultra-wide%20(f%2F2.4)%2C%202x%2C%20Smart%20HDR%204%2C%20Centre%20Stage%2C%20Portrait%2C%20Animoji%2C%20Memoji%3B%20full%20HD%20%40%2025%2F30%2F60fps%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EAudio%3A%3C%2Fstrong%3E%20Four-speaker%20stereo%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EBiometrics%3A%3C%2Fstrong%3E%20Face%20ID%2C%20Touch%20ID%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EI%2FO%3A%3C%2Fstrong%3E%20USB-C%2C%20smart%20connector%20(for%20folio%2Fkeyboard)%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EBattery%3A%3C%2Fstrong%3E%20Up%20to%2010%20hours%20on%20Wi-Fi%3B%20up%20to%20nine%20hours%20on%20cellular%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EFinish%3A%3C%2Fstrong%3E%20Silver%2C%20space%20grey%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EIn%20the%20box%3A%3C%2Fstrong%3E%20iPad%2C%20USB-C-to-USB-C%20cable%2C%2020-watt%20power%20adapter%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EPrice%3A%3C%2Fstrong%3E%20WiFi%20%E2%80%93%20Dh4%2C599%20(128GB)%20%2F%20Dh4%2C999%20(256GB)%20%2F%20Dh5%2C799%20(512GB)%20%2F%20Dh7%2C399%20(1TB)%20%2F%20Dh8%2C999%20(2TB)%3B%20cellular%20%E2%80%93%20Dh5%2C199%20%2F%20Dh5%2C599%20%2F%20Dh6%2C399%20%2F%20Dh7%2C999%20%2F%20Dh9%2C599%3C%2Fp%3E%0A
FA Cup quarter-final draw
The matches will be played across the weekend of 21 and 22 March
Sheffield United v Arsenal
Newcastle v Manchester City
Norwich v Derby/Manchester United
Leicester City v Chelsea
UAE currency: the story behind the money in your pockets
Company Fact Box
Company name/date started: Abwaab Technologies / September 2019
Founders: Hamdi Tabbaa, co-founder and CEO. Hussein Alsarabi, co-founder and CTO
Based: Amman, Jordan
Sector: Education Technology
Size (employees/revenue): Total team size: 65. Full-time employees: 25. Revenue undisclosed
Stage: early-stage startup
Investors: Adam Tech Ventures, Endure Capital, Equitrust, the World Bank-backed Innovative Startups SMEs Fund, a London investment fund, a number of former and current executives from Uber and Netflix, among others.
The five pillars of Islam
Walls
Louis Tomlinson
3 out of 5 stars
(Syco Music/Arista Records)
Match info:
Wolves 1
Boly (57')
Manchester City 1
Laporte (69')
Ziina users can donate to relief efforts in Beirut
Ziina users will be able to use the app to help relief efforts in Beirut, which has been left reeling after an August blast caused an estimated $15 billion in damage and left thousands homeless. Ziina has partnered with the United Nations High Commissioner for Refugees to raise money for the Lebanese capital, co-founder Faisal Toukan says. “As of October 1, the UNHCR has the first certified badge on Ziina and is automatically part of user's top friends' list during this campaign. Users can now donate any amount to the Beirut relief with two clicks. The money raised will go towards rebuilding houses for the families that were impacted by the explosion.”
More from Neighbourhood Watch
In numbers
- Number of children under five will fall from 681 million in 2017 to 401m in 2100
- Over-80s will rise from 141m in 2017 to 866m in 2100
- Nigeria will become the world’s second most populous country with 791m by 2100, behind India
- China will fall dramatically from a peak of 2.4 billion in 2024 to 732 million by 2100
- an average of 2.1 children per woman is required to sustain population growth
Empty Words
By Mario Levrero
(Coffee House Press)
House-hunting
Top 10 locations for inquiries from US house hunters, according to Rightmove
- Edinburgh, Scotland
- Westminster, London
- Camden, London
- Glasgow, Scotland
- Islington, London
- Kensington and Chelsea, London
- Highlands, Scotland
- Argyll and Bute, Scotland
- Fife, Scotland
- Tower Hamlets, London
The specs
A4 35 TFSI
Engine: 2.0-litre, four-cylinder
Transmission: seven-speed S-tronic automatic
Power: 150bhp
Torque: 270Nm
Price: Dh150,000 (estimate)
On sale: First Q 2020
A4 S4 TDI
Engine: 3.0-litre V6 turbo diesel
Transmission: eight-speed PDK automatic
Power: 350bhp
Torque: 700Nm
Price: Dh165,000 (estimate)
On sale: First Q 2020
COMPANY PROFILE
Name: Mamo
Year it started: 2019 Founders: Imad Gharazeddine, Asim Janjua
Based: Dubai, UAE
Number of employees: 28
Sector: Financial services
Investment: $9.5m
Funding stage: Pre-Series A Investors: Global Ventures, GFC, 4DX Ventures, AlRajhi Partners, Olive Tree Capital, and prominent Silicon Valley investors.
How tumultuous protests grew
- A fuel tax protest by French drivers appealed to wider anti-government sentiment
- Unlike previous French demonstrations there was no trade union or organised movement involved
- Demonstrators responded to online petitions and flooded squares to block traffic
- At its height there were almost 300,000 on the streets in support
- Named after the high visibility jackets that drivers must keep in cars
- Clashes soon turned violent as thousands fought with police at cordons
- An estimated two dozen people lost eyes and many others were admitted to hospital
AS%20WE%20EXIST
%3Cp%3EAuthor%3A%20Kaoutar%20Harchi%C2%A0%3C%2Fp%3E%0A%3Cp%3EPublisher%3A%20Other%20Press%3C%2Fp%3E%0A%3Cp%3EPages%3A%20176%3C%2Fp%3E%0A%3Cp%3EAvailable%3A%20Now%3C%2Fp%3E%0A