The UAE Pavilion at Expo 2025 Osaka. Architecture does not merely tell stories but allows people to feel them. Mohamed Al Balsoohi / Abu Dhabi Media Office
The UAE Pavilion at Expo 2025 Osaka. Architecture does not merely tell stories but allows people to feel them. Mohamed Al Balsoohi / Abu Dhabi Media Office
The UAE Pavilion at Expo 2025 Osaka. Architecture does not merely tell stories but allows people to feel them. Mohamed Al Balsoohi / Abu Dhabi Media Office
The UAE Pavilion at Expo 2025 Osaka. Architecture does not merely tell stories but allows people to feel them. Mohamed Al Balsoohi / Abu Dhabi Media Office


What the UAE Pavilion at the Osaka Expo tells us about architecture


Shaikha Al Ketbi
Shaikha Al Ketbi
  • English
  • Arabic

October 07, 2025

Architecture is never silent. It speaks through the hush of shaded courtyards, the rhythm of columns and the invitation of light. It does more than shape our surroundings – it shapes how we feel, how we think and how our bodies respond. Step into a hall with towering columns and the response is almost instinctive: a sense of awe, heightened awareness and a quiet lift in spirit.

Research in the field of neuroaesthetics shows why this happens. Vertical spaces activate regions of the brain linked to reverence and inspiration, while also releasing dopamine that fuels curiosity and motivation. At the same time, textures underfoot and the warmth of natural materials influence us in subtler ways. A study published by Japan’s Forestry and Forest Products Research Institute 20 years ago found that contact with softer, natural surfaces calms the nervous system, reduces stress and creates ease.

Together these signals create harmony. The verticality uplifts the mind, while the tactile environment steadies and reassures the body. The result is an experience that feels both majestic and welcoming.

At the UAE Pavilion at Expo 2025 in Osaka, architecture becomes a conversation with the human body, mind and emotions instead of remaining a silent backdrop. It has become our language of purpose. Every detail carries meaning. Every space is designed not only to be seen, but to be felt.

The journey begins with a tree. For generations, the date palm has been a symbol of Emirati life, providing shelter, sustenance and strength. In Osaka, this tree is reimagined as 90 soaring columns, each crafted from the spine of its fronds. They rise up to 16 metres, creating a shaded canopy that greets visitors with a quiet sense of awe. The canopy embodies hospitality in built form, turning architecture into welcome. To walk beneath it is to be welcomed into the spirit of the UAE. Each column is unique, just like every individual who passes among them.

Step inside, and the Pavilion unfolds as an emotional as well as a physical journey. Roots of a Nation draws visitors into the values that shaped the UAE: unity, resilience, and ambition. Explorers of Space captures the curiosity that once looked to the desert sky and now reaches into the cosmos. Catalysts of Healthcare reveals how compassion, paired with innovation, transforms lives. Stewards of Sustainability affirms a responsibility to protect what is fragile and precious. Woven Legacies gathers these threads, showing that the story of one nation is inseparable from the story of all humanity. These are not galleries of facts. They are encounters with values. Visitors leave with an impression not of exhibits, but of a way of seeing the world.

A study published by Japan’s Forestry and Forest Products Research Institute 20 years ago found that contact with softer, natural surfaces calms the nervous system, reduces stress and creates ease

The Pavilion is also a bridge, a dialogue between Emirati heritage and Japanese craft. Traditional areesh, once woven from palm fronds to create homes and gathering spaces, has been reinterpreted through Japanese woodworking. Emirati Al Sadu weaving converses with Japanese cedar. Red pine and oak frame a landscape that feels familiar yet new. These are not design flourishes. They are acts of collaboration. In a world that often seems divided, this Pavilion is proof of what can happen when cultures choose to create together.

Material choices, too, hold their own poetry. Datecrete, made from crushed date seeds, and Dateform, crafted from palm frond waste, are more than mere technical innovations. They serve as reminders that even what is discarded can be reborn as beauty. Progress, the Pavilion suggests, is not about endless consumption but about reimagining resources with care. To touch these materials is to understand that architecture can embody both responsibility and artistry.

And yet, what persists most is not the details of construction but the emotion of experience. The awe of columns reaching skyward. The calm of shaded courtyards. The gentle scent of palms carried through the air. These sensations arrive before a word is spoken. They root themselves in memory. They demonstrate that architecture does not merely tell stories but allows people to feel them.

Just as the columns give structure to the Pavilion, our Youth Ambassadors give it life. They are rooted in the UAE’s story and embody its values with every interaction. To many visitors, they are the first face of the Pavilion and often the most memorable part of the journey. Their warmth and authenticity turn architecture into encounter, transforming space into relationship. Over time, they form bonds with families who return again and again, carrying those friendships beyond the Pavilion’s walls. In their presence, the Pavilion is not only a building to admire, but a story to connect with, lived, spoken and shared.

Meznah Al Ansaari guides visitors around the UAE pavilion at Expo 2025 Osaka. To many visitors, such guides are the first face of the Pavilion and often the most memorable part of the journey. Photo: UAE Pavilion Expo 2025 Osaka
Meznah Al Ansaari guides visitors around the UAE pavilion at Expo 2025 Osaka. To many visitors, such guides are the first face of the Pavilion and often the most memorable part of the journey. Photo: UAE Pavilion Expo 2025 Osaka

This Pavilion is part of a longer conversation. When Abu Dhabi participated at Expo Osaka in 1970, the UAE was a young nation with a bold vision. When Dubai hosted Expo 2020, it welcomed the world and set new benchmarks for what a national pavilion could be. The UAE’s presence in Osaka today carries that legacy forward with clarity of purpose rather than reliance on spectacle. Every column, every beam and every woven thread sends a message: heritage and imagination can coexist, and the strongest futures are built with both.

The world does not need more buildings. What it needs are places that carry meaning, structures that inspire connection and spaces that spark responsibility. Architecture must respond to that call. The UAE Pavilion illustrates one way forward. It transforms palm fronds into soaring forms, waste into wonder, collaboration into art. At its best, architecture is defined less by the walls it builds than by the futures it makes possible.

To step into the UAE Pavilion is to feel the pulse of a nation. It is to sense the depth of roots and the height of imagination. It is to experience architecture not as silence, but as purpose spoken aloud.

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Founders: Abdulmajeed Alsukhan, Turki Bin Zarah and Abdulmohsen Albabtain.

Based: Riyadh

Offices: UAE, Vietnam and Germany

Founded: September, 2020

Number of employees: 70

Sector: FinTech, online payment solutions

Funding to date: $116m in two funding rounds  

Investors: Checkout.com, Impact46, Vision Ventures, Wealth Well, Seedra, Khwarizmi, Hala Ventures, Nama Ventures and family offices

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Malala Yousafzai is enjoying married life, her father said.

The 24-year-old married Pakistan cricket executive Asser Malik last year in a small ceremony in the UK.

Ziauddin Yousafzai told The National his daughter was ‘very happy’ with her husband.

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7pm, Pitch 2, Jebel Ali Dragons v Dubai Tigers

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Price, base / as tested Dh12 million

Engine 8.0-litre quad-turbo, W16

Gearbox seven-speed dual clutch auto

Power 1479 @ 6,700rpm

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Winner: RB Inferno, Fabrice Veron, Ismail Mohammed

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Winner: Juthoor, Jim Crowley, Erwan Charpy

The specs
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  • Power: 640hp
  • Torque: 760nm
  • On sale: 2026
  • Price: Not announced yet
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Engine: 1.5-litre turbocharged four-cylinder

Transmission: Constant Variable (CVT)

Power: 141bhp 

Torque: 250Nm 

Price: Dh64,500

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21 Lessons for the 21st Century

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A little about CVRL

Founded in 1985 by Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, the Central Veterinary Research Laboratory (CVRL) is a government diagnostic centre that provides testing and research facilities to the UAE and neighbouring countries.

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Starring: Jamie Bell, Danielle McDonald, Bill Camp, Vera Farmiga

Rating: 3.5/5 stars

The fake news generation

288,000 – the number of posts reported as hate speech that were deleted by Facebook globally each month in May and June this year

11% – the number of Americans who said they trusted the news they read on Snapchat as of June 2017, according to Statista. Over a quarter stated that they ‘rarely trusted’ the news they read on social media in general

31% - the number of young people in the US aged between 10 and 18 who said they had shared a news story online in the last six months that they later found out was wrong or inaccurate

63% - percentage of Arab nationals who said they get their news from social media every single day.

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Updated: October 07, 2025, 7:00 AM