The travel industry is undergoing a profound transformation. What was once a sector dominated by leisure, sightseeing and business conferences is now being reshaped by a more purposeful motivation: wellness.
According to the Global Wellness Institute, wellness tourism is set to more than double in value from $651 billion in 2022 to a projected $1.4 trillion by 2027, growing at a compound annual rate of 16.6 per cent. This is not a passing fad – it is a structural shift that signals how we, as a society, are redefining the value of travel.
At its core, wellness tourism is the intersection of travel and self-care. It spans far more than detox retreats or luxury spa getaways. Today’s wellness-seeking traveller is just as likely to be on a silent meditation retreat in Bhutan, as attending a biohacking clinic in Switzerland or participating in a movement-based therapy programme on the beaches of Oman. The motivations are varied and include mental resilience, physical renewal as well as emotional healing – but the economic impact is universally clear: wellness is now a defining force in global tourism.
This trend has been accelerated by several macro forces. First, the long tail of the Covid-19 pandemic has left a deep psychological imprint. The isolation, disruption and stress of those years have triggered a mass re-evaluation of lifestyle choices. Consumers are now allocating time and money towards experiences that offer restoration – not just recreation.
Second, demographic shifts are at play. Millennial and Gen Z travellers, who now form the bulk of global travel demand, prioritise holistic well-being as a central part of their identity. This is the first generation for whom vacationing and healing are not mutually exclusive. Finally, digitalisation has enabled travellers to discover, plan and access highly personalised wellness experiences at scale.
The Middle East, and the Gulf in particular, is uniquely positioned to benefit from this surge.
The region has invested heavily in high-end hospitality infrastructure, but until recently, much of this was aimed at luxury leisure and business travel. The wellness economy presents a compelling adjacent growth opportunity. Destinations like AlUla in Saudi Arabia, the Hatta Mountains in the UAE and Oman’s Dhofar coast offer natural settings that are ideally suited for immersive wellness experiences. Coupled with strong air connectivity, an increasingly diversified hospitality sector and supportive policy environments, the Gulf could emerge as a global hub for wellness travel.
But capturing this opportunity will require more than beautiful resorts and Instagrammable yoga decks. The winners in this space will be those who take a systems-level view.
First, cross-sector collaboration is key – linking tourism boards, healthcare providers, tech firms and the hospitality sector to create integrated offerings. Second, data and personalisation will be critical. Wellness is not a one-size-fits-all proposition. Travellers expect experiences tailored to their biometric data, lifestyle habits and cultural context. Third, credibility matters. As wellness tourism grows, so too does scrutiny. Governments and operators must ensure that standards are rigorous, claims are evidence-based and that wellness does not become an empty marketing slogan.
At its core, wellness tourism is the intersection of travel and self-care
There are also implications for the workforce. Wellness tourism demands a new breed of professionals – holistic health practitioners, mindfulness coaches, fitness experts and traditional medicine therapists – all of whom must be trained, accredited and fairly compensated. This presents an opportunity for regional economies to invest in human capital, diversify employment and foster innovation within the broader health and hospitality ecosystem.
From an investor’s perspective, the sector’s performance is increasingly compelling. Studies have shown that wellness travellers typically spend 35-45 per cent more than the average international tourist. And unlike mass-market tourism, wellness offerings tend to be high-margin, low-volume and less seasonally volatile – an attractive proposition for developers, sovereign wealth funds and private equity alike.
What’s more, wellness tourism aligns closely with the rising demand for ESG-aligned investments. Sustainable resort developments, nature-based retreats and culturally rooted healing traditions offer not only strong financial returns but also measurable social impact. As institutional investors look to diversify their portfolios with purpose-driven assets, wellness tourism presents a rare confluence of profitability, resilience and long-term relevance.
In a fragmented and volatile world, people are searching for meaning, balance and connection. Wellness tourism is not just a product category; it is a reflection of deeper societal desires. For the Gulf, this is a chance not only to capture economic value but to shape the global narrative around what purposeful travel looks like in the 21st century.
The destinations that embrace this shift – with authenticity, strategy and bold investment – won’t just attract travellers. They will build ecosystems of health, resilience and renewal that transcend tourism altogether.
Benefits of first-time home buyers' scheme
- Priority access to new homes from participating developers
- Discounts on sales price of off-plan units
- Flexible payment plans from developers
- Mortgages with better interest rates, faster approval times and reduced fees
- DLD registration fee can be paid through banks or credit cards at zero interest rates
Dust and sand storms compared
Sand storm
- Particle size: Larger, heavier sand grains
- Visibility: Often dramatic with thick "walls" of sand
- Duration: Short-lived, typically localised
- Travel distance: Limited
- Source: Open desert areas with strong winds
Dust storm
- Particle size: Much finer, lightweight particles
- Visibility: Hazy skies but less intense
- Duration: Can linger for days
- Travel distance: Long-range, up to thousands of kilometres
- Source: Can be carried from distant regions
Company%20profile
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India squads
Test squad against Afghanistan: Rahane (c), Dhawan, Vijay, Rahul, Pujara, Karun, Saha, Ashwin, Jadeja, Kuldeep, Umesh, Shami, Pandya, Ishant, Thakur.
T20 squad against Ireland and England: Kohli (c), Dhawan, Rohit, Rahul, Raina, Pandey, Dhoni, Karthik, Chahal, Kuldeep, Sundar, Bhuvneshwar, Bumrah, Pandya, Kaul, Umesh.
ODI squad against England: Kohli (c), Dhawan, Rohit, Rahul, Shreyas, Rayudu, Dhoni, Karthik, Chahal, Kuldeep, Sundar, Bhuvneshwar, Bumrah, Pandya, Kaul, Umesh
Killing of Qassem Suleimani
The specs
Engine: 2.0-litre 4cyl turbo
Power: 261hp at 5,500rpm
Torque: 405Nm at 1,750-3,500rpm
Transmission: 9-speed auto
Fuel consumption: 6.9L/100km
On sale: Now
Price: From Dh117,059
UAE currency: the story behind the money in your pockets
Visit Abu Dhabi culinary team's top Emirati restaurants in Abu Dhabi
Yadoo’s House Restaurant & Cafe
For the karak and Yoodo's house platter with includes eggs, balaleet, khamir and chebab bread.
Golden Dallah
For the cappuccino, luqaimat and aseeda.
Al Mrzab Restaurant
For the shrimp murabian and Kuwaiti options including Kuwaiti machboos with kebab and spicy sauce.
Al Derwaza
For the fish hubul, regag bread, biryani and special seafood soup.
More coverage from the Future Forum
UAE v Gibraltar
What: International friendly
When: 7pm kick off
Where: Rugby Park, Dubai Sports City
Admission: Free
Online: The match will be broadcast live on Dubai Exiles’ Facebook page
UAE squad: Lucas Waddington (Dubai Exiles), Gio Fourie (Exiles), Craig Nutt (Abu Dhabi Harlequins), Phil Brady (Harlequins), Daniel Perry (Dubai Hurricanes), Esekaia Dranibota (Harlequins), Matt Mills (Exiles), Jaen Botes (Exiles), Kristian Stinson (Exiles), Murray Reason (Abu Dhabi Saracens), Dave Knight (Hurricanes), Ross Samson (Jebel Ali Dragons), DuRandt Gerber (Exiles), Saki Naisau (Dragons), Andrew Powell (Hurricanes), Emosi Vacanau (Harlequins), Niko Volavola (Dragons), Matt Richards (Dragons), Luke Stevenson (Harlequins), Josh Ives (Dubai Sports City Eagles), Sean Stevens (Saracens), Thinus Steyn (Exiles)
UAE currency: the story behind the money in your pockets
Killing of Qassem Suleimani
Brief scores:
Toss: South Africa, chose to field
Pakistan: 177 & 294
South Africa: 431 & 43-1
Man of the Match: Faf du Plessis (South Africa)
Series: South Africa lead three-match series 2-0
Global state-owned investor ranking by size
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UAE currency: the story behind the money in your pockets
Quick%20facts
%3Cul%3E%0A%3Cli%3EStorstockholms%20Lokaltrafik%20(SL)%20offers%20free%20guided%20tours%20of%20art%20in%20the%20metro%20and%20at%20the%20stations%3C%2Fli%3E%0A%3Cli%3EThe%20tours%20are%20free%20of%20charge%3B%20all%20you%20need%20is%20a%20valid%20SL%20ticket%2C%20for%20which%20a%20single%20journey%20(valid%20for%2075%20minutes)%20costs%2039%20Swedish%20krone%20(%243.75)%3C%2Fli%3E%0A%3Cli%3ETravel%20cards%20for%20unlimited%20journeys%20are%20priced%20at%20165%20Swedish%20krone%20for%2024%20hours%3C%2Fli%3E%0A%3Cli%3EAvoid%20rush%20hour%20%E2%80%93%20between%209.30%20am%20and%204.30%20pm%20%E2%80%93%20to%20explore%20the%20artwork%20at%20leisure%3C%2Fli%3E%0A%3C%2Ful%3E%0A
F1 The Movie
Starring: Brad Pitt, Damson Idris, Kerry Condon, Javier Bardem
Director: Joseph Kosinski
Rating: 4/5
Conflict, drought, famine
Estimates of the number of deaths caused by the famine range from 400,000 to 1 million, according to a document prepared for the UK House of Lords in 2024.
It has been claimed that the policies of the Ethiopian government, which took control after deposing Emperor Haile Selassie in a military-led revolution in 1974, contributed to the scale of the famine.
Dr Miriam Bradley, senior lecturer in humanitarian studies at the University of Manchester, has argued that, by the early 1980s, “several government policies combined to cause, rather than prevent, a famine which lasted from 1983 to 1985. Mengistu’s government imposed Stalinist-model agricultural policies involving forced collectivisation and villagisation [relocation of communities into planned villages].
The West became aware of the catastrophe through a series of BBC News reports by journalist Michael Buerk in October 1984 describing a “biblical famine” and containing graphic images of thousands of people, including children, facing starvation.
Band Aid
Bob Geldof, singer with the Irish rock group The Boomtown Rats, formed Band Aid in response to the horrific images shown in the news broadcasts.
With Midge Ure of the band Ultravox, he wrote the hit charity single Do They Know it’s Christmas in December 1984, featuring a string of high-profile musicians.
Following the single’s success, the idea to stage a rock concert evolved.
Live Aid was a series of simultaneous concerts that took place at Wembley Stadium in London, John F Kennedy Stadium in Philadelphia, the US, and at various other venues across the world.
The combined event was broadcast to an estimated worldwide audience of 1.5 billion.
UAE%20v%20West%20Indies
%3Cp%3EFirst%20ODI%20-%20Sunday%2C%20June%204%20%0D%3Cbr%3ESecond%20ODI%20-%20Tuesday%2C%20June%206%20%0D%3Cbr%3EThird%20ODI%20-%20Friday%2C%20June%209%26nbsp%3B%3C%2Fp%3E%0A%3Cp%3EMatches%20at%20Sharjah%20Cricket%20Stadium.%20All%20games%20start%20at%204.30pm%0D%3Cbr%3E%0D%3Cbr%3E%3Cstrong%3EUAE%20squad%3C%2Fstrong%3E%0D%3Cbr%3EMuhammad%20Waseem%20(captain)%2C%20Aayan%20Khan%2C%20Adithya%20Shetty%2C%20Ali%20Naseer%2C%20Ansh%20Tandon%2C%20Aryansh%20Sharma%2C%20Asif%20Khan%2C%20Basil%20Hameed%2C%20Ethan%20D%E2%80%99Souza%2C%20Fahad%20Nawaz%2C%20Jonathan%20Figy%2C%20Junaid%20Siddique%2C%20Karthik%20Meiyappan%2C%20Lovepreet%20Singh%2C%20Matiullah%2C%20Mohammed%20Faraazuddin%2C%20Muhammad%20Jawadullah%2C%20Rameez%20Shahzad%2C%20Rohan%20Mustafa%2C%20Sanchit%20Sharma%2C%20Vriitya%20Aravind%2C%20Zahoor%20Khan%0D%3C%2Fp%3E%0A
Real estate tokenisation project
Dubai launched the pilot phase of its real estate tokenisation project last month.
The initiative focuses on converting real estate assets into digital tokens recorded on blockchain technology and helps in streamlining the process of buying, selling and investing, the Dubai Land Department said.
Dubai’s real estate tokenisation market is projected to reach Dh60 billion ($16.33 billion) by 2033, representing 7 per cent of the emirate’s total property transactions, according to the DLD.
