Soviet patrons queue outside the first McDonald's restaurant in Moscow, on January 31, 1990. Reuters
Soviet patrons queue outside the first McDonald's restaurant in Moscow, on January 31, 1990. Reuters
Soviet patrons queue outside the first McDonald's restaurant in Moscow, on January 31, 1990. Reuters
Soviet patrons queue outside the first McDonald's restaurant in Moscow, on January 31, 1990. Reuters


Big Macs in Russia tell us something about globalisation


  • English
  • Arabic

March 10, 2022

The festive atmosphere 32 years ago on a Moscow street marked the opening of McDonald’s first restaurant in Russia. Smiling staff in uniforms stood by the entrance with hundreds of excited people gathered, dozens waving flags adorned with the golden "M", as Pushkin Square became the latest outpost for globalisation.

In a Washington Post article marking the 30 year anniversary of the opening day in 1990, a lady recalled that she ordered a Big Mac just to be able to keep the box it comes in as a souvenir to show her friends.

The entry of western brands in the former Soviet Union quickly went from a trickle to a cascade. By the mid-1990s, former leader Mikhail Gorbachev, whose reforms had paved the way for Russia to join the global community, had even appeared in a Pizza Hut commercial.

The arrival of McDonald’s specifically was a watershed moment. Looking back now, it's hard to overestimate how much McDonald's symbolised the success of globalisation. It was also genuinely welcomed by the people. That Russians could buy Big Macs, too, went a long way to destroy the idea in the West that those who lived behind the Iron Curtain were different. The fear of "the other" began to dissipate.

This week, however, McDonald's said it would temporarily close all 847 of its restaurants in Russia, the latest global brand to announce such a move following Moscow's invasion of Ukraine.

The presence of global brands has not fulfilled the promise that if we all bought the same products, we would share the same basic values

Others halting or scaling back operations in Russia include Coca Cola, Apple, Netflix, Ikea, Adidas and Starbucks. Amid the destruction being wreaked in Ukraine, pressure from customers, investors and politicians have made continuing business as usual in Russia damaging for these companies, even if bowing to the pressure is expensive. For McDonald's, the bill for shuttering its outlets will be about $50 million a month.

Norway’s sovereign wealth fund, for example, is likely to end up writing off about $3 billion worth of assets in Russia after being told by the government to sell them. Its chief executive Nicolai Tangen told Reuters: "[Overall] this is all negative for globalisation."

Former Russian President Boris Yeltsin greets a cashier while visiting the second McDonald's restaurant which opened in Moscow, Russia June 2, 1990. Reuters
Former Russian President Boris Yeltsin greets a cashier while visiting the second McDonald's restaurant which opened in Moscow, Russia June 2, 1990. Reuters

In the mid-1980s, The Economist newspaper created its Big Mac index comparing the cost of the burger around the world “as a lighthearted guide to whether currencies are at their correct level” but the index shrugged off its origins to become a global standard. Globalisation needed its own linguistic shorthand to explain its success. For a long time it seemed this hegemony, provided by the end of the Cold War, would keep running.

That Big Macs will no longer be sold in roubles for the foreseeable future is the latest signal that globalisation is in desperate need of a reboot. The presence of big brands has not fulfilled the promise that if we all bought and used the same products we would share the same understanding and basic values and that this, in turn, would guarantee peace and reduce the chances of war. Yet, we have forgotten about that last part too often.

Much of the experience of the past few decades has been overly focused on the potential profit of expanding businesses until they span the world, and not enough on the consequences, good and bad, for the societies they aim to serve.

Yet, the downsides have also been clear for a long time but with little action taken. Generations have been left behind in the West, in Asia, Latin America and Africa, all struggling for economic opportunities. In the past decade, these inequalities have become even more stark and visible. They have upended politics and societies.

Technology has only enhanced these problems and globalisation has resulted in massive companies with the sway and scale of countries that governments cannot effectively regulate. Even if globalisation initially managed to lift entire countries out of poverty, it has not continued in this vein. The inequality it has fostered has become a huge global risk, far outweighing the benefits. Nor has climate change been addressed by the free market.

This week, Scotland's Finance Secretary Kate Forbes said: "Any business based here that is still investing in or active in Russia should be aware that in a globalised economy, business has a moral responsibility to play its part.”

There was a time when morality was implied when a country embraced the free market. The theory being that the pursuit of profit was ultimately pure and would ensure bad actors had the incentive to behave well. Good business sense made sense.

Meanwhile, economies have become more interconnected over time.

A wheat harvest near the village of Suvorovskaya in Stavropol Region, Russia, on July 17, 2021. Reuters
A wheat harvest near the village of Suvorovskaya in Stavropol Region, Russia, on July 17, 2021. Reuters

Russia and Ukraine are vital suppliers of grains, vegetable oil and fertilisers. Russia is a major energy exporter. It is a big manufacturer of aluminium and accounts for about 40 per cent of the global market for palladium.

The reconfiguration of global trade has already begun following the Covid-19 pandemic. We understood the need for resilient supply chains and the value of local suppliers.

Iraq, for example, will now buy the entire domestic wheat harvest at global prices, as it seeks to ensure food security amid the increased uncertainty around supply.

Russia will also reduce its reliance on foreign products and support its businesses in response to sanctions. It may be a long time before Russia returns to the international fold.

It was only 15 years ago, that Goldman Sachs put itself forward as a champion of globalisation with Russia a top market. The US investment bank actively chased the opportunities it saw there as part of its strategy in the emerging markets of Brazil, Russia, India and China. The commodities super cycle that created a new generation of billionaires in the "Bric" nations and elsewhere made the bankers a lot of money.

Yet, that has little meaning anymore in 2022, when precedents are being set daily about how business should be conducted and how its impact should be measured.

MATCH INFO

Uefa Champions League semi-final, first leg
Bayern Munich v Real Madrid

When: April 25, 10.45pm kick-off (UAE)
Where: Allianz Arena, Munich
Live: BeIN Sports HD
Second leg: May 1, Santiago Bernabeu, Madrid

The biog

Simon Nadim has completed 7,000 dives. 

The hardest dive in the UAE is the German U-boat 110m down off the Fujairah coast. 

As a child, he loved the documentaries of Jacques Cousteau

He also led a team that discovered the long-lost portion of the Ines oil tanker. 

If you are interested in diving, he runs the XR Hub Dive Centre in Fujairah

 

Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
In numbers: China in Dubai

The number of Chinese people living in Dubai: An estimated 200,000

Number of Chinese people in International City: Almost 50,000

Daily visitors to Dragon Mart in 2018/19: 120,000

Daily visitors to Dragon Mart in 2010: 20,000

Percentage increase in visitors in eight years: 500 per cent

F1 drivers' standings

1. Lewis Hamilton, Mercedes 281

2. Sebastian Vettel, Ferrari 247

3. Valtteri Bottas, Mercedes 222

4. Daniel Ricciardo, Red Bull 177

5. Kimi Raikkonen, Ferrari 138

6. Max Verstappen, Red Bull 93

7. Sergio Perez, Force India 86

8. Esteban Ocon, Force India 56

Benefits of first-time home buyers' scheme
  • Priority access to new homes from participating developers
  • Discounts on sales price of off-plan units
  • Flexible payment plans from developers
  • Mortgages with better interest rates, faster approval times and reduced fees
  • DLD registration fee can be paid through banks or credit cards at zero interest rates
What is safeguarding?

“Safeguarding, not just in sport, but in all walks of life, is making sure that policies are put in place that make sure your child is safe; when they attend a football club, a tennis club, that there are welfare officers at clubs who are qualified to a standard to make sure your child is safe in that environment,” Derek Bell explains.

The bio

Job: Coder, website designer and chief executive, Trinet solutions

School: Year 8 pupil at Elite English School in Abu Hail, Deira

Role Models: Mark Zuckerberg and Elon Musk

Dream City: San Francisco

Hometown: Dubai

City of birth: Thiruvilla, Kerala

UAE currency: the story behind the money in your pockets
Ferrari 12Cilindri specs

Engine: naturally aspirated 6.5-liter V12

Power: 819hp

Torque: 678Nm at 7,250rpm

Price: From Dh1,700,000

Available: Now

Why are asylum seekers being housed in hotels?

The number of asylum applications in the UK has reached a new record high, driven by those illegally entering the country in small boats crossing the English Channel.

A total of 111,084 people applied for asylum in the UK in the year to June 2025, the highest number for any 12-month period since current records began in 2001.

Asylum seekers and their families can be housed in temporary accommodation while their claim is assessed.

The Home Office provides the accommodation, meaning asylum seekers cannot choose where they live.

When there is not enough housing, the Home Office can move people to hotels or large sites like former military bases.

Conflict, drought, famine

Estimates of the number of deaths caused by the famine range from 400,000 to 1 million, according to a document prepared for the UK House of Lords in 2024.
It has been claimed that the policies of the Ethiopian government, which took control after deposing Emperor Haile Selassie in a military-led revolution in 1974, contributed to the scale of the famine.
Dr Miriam Bradley, senior lecturer in humanitarian studies at the University of Manchester, has argued that, by the early 1980s, “several government policies combined to cause, rather than prevent, a famine which lasted from 1983 to 1985. Mengistu’s government imposed Stalinist-model agricultural policies involving forced collectivisation and villagisation [relocation of communities into planned villages].
The West became aware of the catastrophe through a series of BBC News reports by journalist Michael Buerk in October 1984 describing a “biblical famine” and containing graphic images of thousands of people, including children, facing starvation.

Band Aid

Bob Geldof, singer with the Irish rock group The Boomtown Rats, formed Band Aid in response to the horrific images shown in the news broadcasts.
With Midge Ure of the band Ultravox, he wrote the hit charity single Do They Know it’s Christmas in December 1984, featuring a string of high-profile musicians.
Following the single’s success, the idea to stage a rock concert evolved.
Live Aid was a series of simultaneous concerts that took place at Wembley Stadium in London, John F Kennedy Stadium in Philadelphia, the US, and at various other venues across the world.
The combined event was broadcast to an estimated worldwide audience of 1.5 billion.

JAPANESE GRAND PRIX INFO

Schedule (All times UAE)
First practice: Friday, 5-6.30am
Second practice: Friday, 9-10.30am
Third practice: Saturday, 7-8am
Qualifying: Saturday, 10-11am
Race: Sunday, 9am-midday 

Race venue: Suzuka International Racing Course
Circuit Length: 5.807km
Number of Laps: 53
Watch live: beIN Sports HD

Know your Camel lingo

The bairaq is a competition for the best herd of 50 camels, named for the banner its winner takes home

Namoos - a word of congratulations reserved for falconry competitions, camel races and camel pageants. It best translates as 'the pride of victory' - and for competitors, it is priceless

Asayel camels - sleek, short-haired hound-like racers

Majahim - chocolate-brown camels that can grow to weigh two tonnes. They were only valued for milk until camel pageantry took off in the 1990s

Millions Street - the thoroughfare where camels are led and where white 4x4s throng throughout the festival

Premier Futsal 2017 Finals

Al Wasl Football Club; six teams, five-a-side

Delhi Dragons: Ronaldinho
Bengaluru Royals: Paul Scholes
Mumbai Warriors: Ryan Giggs
Chennai Ginghams: Hernan Crespo
Telugu Tigers: Deco
Kerala Cobras: Michel Salgado

What can victims do?

Always use only regulated platforms

Stop all transactions and communication on suspicion

Save all evidence (screenshots, chat logs, transaction IDs)

Report to local authorities

Warn others to prevent further harm

Courtesy: Crystal Intelligence

Diriyah%20project%20at%20a%20glance
%3Cp%3E-%20Diriyah%E2%80%99s%201.9km%20King%20Salman%20Boulevard%2C%20a%20Parisian%20Champs-Elysees-inspired%20avenue%2C%20is%20scheduled%20for%20completion%20in%202028%3Cbr%3E-%20The%20Royal%20Diriyah%20Opera%20House%20is%20expected%20to%20be%20completed%20in%20four%20years%3Cbr%3E-%20Diriyah%E2%80%99s%20first%20of%2042%20hotels%2C%20the%20Bab%20Samhan%20hotel%2C%20will%20open%20in%20the%20first%20quarter%20of%202024%3Cbr%3E-%20On%20completion%20in%202030%2C%20the%20Diriyah%20project%20is%20forecast%20to%20accommodate%20more%20than%20100%2C000%20people%3Cbr%3E-%20The%20%2463.2%20billion%20Diriyah%20project%20will%20contribute%20%247.2%20billion%20to%20the%20kingdom%E2%80%99s%20GDP%3Cbr%3E-%20It%20will%20create%20more%20than%20178%2C000%20jobs%20and%20aims%20to%20attract%20more%20than%2050%20million%20visits%20a%20year%3Cbr%3E-%20About%202%2C000%20people%20work%20for%20the%20Diriyah%20Company%2C%20with%20more%20than%2086%20per%20cent%20being%20Saudi%20citizens%3Cbr%3E%3C%2Fp%3E%0A
Results:

6.30pm: Maiden Dh 165,000 1,400m.
Winner: Walking Thunder, Connor Beasley (jockey), Ahmad bin Harmash (trainer).

7.05pm: Handicap (rated 72-87) Dh 165,000 1,600m.
Winner: Syncopation, George Buckell, Doug Watson.

7.40pm: Maiden Dh 165,000 1,400m.
Winner: Big Brown Bear, Pat Dobbs, Doug Watson.

8.15pm: Handicap (75-95) Dh 190,000 1,200m.
Winner: Stunned, Pat Dobbs, Doug Watson.

8.50pm: Handicap (85-105) Dh 210,000 2,000m.
Winner: New Trails, Connor Beasley, Ahmad bin Harmash.

9.25pm: Handicap (75-95) Dh 190,000 1,600m.
Winner: Pillar Of Society, Pat Dobbs, Doug Watson.

GAC GS8 Specs

Engine: 2.0-litre 4cyl turbo

Power: 248hp at 5,200rpm

Torque: 400Nm at 1,750-4,000rpm

Transmission: 8-speed auto

Fuel consumption: 9.1L/100km

On sale: Now

Price: From Dh149,900

The Bio

Favourite Emirati dish: I have so many because it has a lot of herbs and vegetables. Harees  (oats with chicken) is one of them

Favourite place to go to: Dubai Mall because it has lots of sports shops.

Her motivation: My performance because I know that whatever I do, if I put the effort in, I’ll get results

During her free time: I like to drink coffee - a latte no sugar and no flavours. I do not like cold drinks

Pet peeve: That with every meal they give you a fries and Pepsi. That is so unhealthy

Advice to anyone who wants to be an ironman: Go for the goal. If you are consistent, you will get there. With the first one, it might not be what they want but they should start and just do it

Guns N’ Roses’s last gig before Abu Dhabi was in Hong Kong on November 21. We were there – and here’s what they played, and in what order. You were warned.

  • It’s So Easy
  • Mr Brownstone
  • Chinese Democracy
  • Welcome to the Jungle
  • Double Talkin’ Jive
  • Better
  • Estranged
  • Live and Let Die (Wings cover)
  • Slither (Velvet Revolver cover)
  • Rocket Queen
  • You Could Be Mine
  • Shadow of Your Love
  • Attitude (Misfits cover)
  • Civil War
  • Coma
  • Love Theme from The Godfather (movie cover)
  • Sweet Child O’ Mine
  • Wichita Lineman (Jimmy Webb cover)
  • Wish You Were Here (instrumental Pink Floyd cover)
  • November Rain
  • Black Hole Sun (Soundgarden cover)
  • Knockin’ on Heaven’s Door (Bob Dylan cover)
  • Nightrain

Encore:

  • Patience
  • Don’t Cry
  • The Seeker (The Who cover)
  • Paradise City
UAE SQUAD FOR ASIAN JIU-JITSU CHAMPIONSHIP

Men’s squad: Faisal Al Ketbi, Omar Al Fadhli, Zayed Al Kathiri, Thiab Al Nuaimi, Khaled Al Shehhi, Mohamed Ali Al Suwaidi, Farraj Khaled Al Awlaqi, Muhammad Al Ameri, Mahdi Al Awlaqi, Saeed Al Qubaisi, Abdullah Al Qubaisi and Hazaa Farhan

Women's squad: Hamda Al Shekheili, Shouq Al Dhanhani, Balqis Abdullah, Sharifa Al Namani, Asma Al Hosani, Maitha Sultan, Bashayer Al Matrooshi, Maha Al Hanaei, Shamma Al Kalbani, Haya Al Jahuri, Mahra Mahfouz, Marwa Al Hosani, Tasneem Al Jahoori and Maryam Al Amri

Jewel of the Expo 2020

252 projectors installed on Al Wasl dome

13.6km of steel used in the structure that makes it equal in length to 16 Burj Khalifas

550 tonnes of moulded steel were raised last year to cap the dome

724,000 cubic metres is the space it encloses

Stands taller than the leaning tower of Pisa

Steel trellis dome is one of the largest single structures on site

The size of 16 tennis courts and weighs as much as 500 elephants

Al Wasl means connection in Arabic

World’s largest 360-degree projection surface

BMW M5 specs

Engine: 4.4-litre twin-turbo V-8 petrol enging with additional electric motor

Power: 727hp

Torque: 1,000Nm

Transmission: 8-speed auto

Fuel consumption: 10.6L/100km

On sale: Now

Price: From Dh650,000

APPLE IPAD MINI (A17 PRO)

Display: 21cm Liquid Retina Display, 2266 x 1488, 326ppi, 500 nits

Chip: Apple A17 Pro, 6-core CPU, 5-core GPU, 16-core Neural Engine

Storage: 128/256/512GB

Main camera: 12MP wide, f/1.8, digital zoom up to 5x, Smart HDR 4

Front camera: 12MP ultra-wide, f/2.4, Smart HDR 4, full-HD @ 25/30/60fps

Biometrics: Touch ID, Face ID

Colours: Blue, purple, space grey, starlight

In the box: iPad mini, USB-C cable, 20W USB-C power adapter

Price: From Dh2,099

Updated: March 17, 2022, 7:03 PM`