How the Sharjah Book Fair could change your life


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October 29, 2021

Picture this: you’re perched on the end of a bed, a small child eagerly hanging on your words as you read out loud from a gripping storybook. Now you’re on a beach, the waves lapping at your toes, losing yourself in the latest holiday blockbuster book. You’re lying down, under the weather with a cold, and you’re resting by escaping into the unknown world of a detective novel or historical fiction.

For many of us, our most emotional memorable moments are often wrapped around a book. They evoke a feeling, establish memories and transport us to different world. But they are more than that. There are few things about which we say “it changed my life”, but a book can certainly be one of them. And then we most likely go on to praise the book. "You should read it. It will change your life".

Books matter. Stories matter. We don’t respond to numbers, data or imperatives. It is stories that change the world and who we are.

Next week, Sharjah International Book Fair kicks off with the theme “there’s always a right book”. And a book fair is of course the perfect place to find one. But sometimes that book is in your head, or that of someone you know.

I’m someone who accidentally became an author. I was distraught at how there weren’t any books telling stories about Muslim women like me, humorous, human, flawed, but just as deserving to have a story told about themselves as anyone else. I decided to do it myself. I am now more than a decade into being a writer and five books on. My first book Love in a Headscarf brought me to the fair in Sharjah in 2010, where I saw firsthand the power of telling a good story, and how stories transcend cultures, change attitudes and bring people together. I learnt that if you have a story that should be told, you should find a way to tell it. Be courageous. Stop talking about it and start writing it. How else will a book happen?

Yet so many people tell me that they have an idea for a book. What are you waiting for, I ask. Write, write, and write. The most important thing is to find your voice. Who are you as a writer and what do you want to say? Like any craft, writing comes with practice. But to get to a book you also need to spot which story needs to be told and make a commercial case to a publisher to tell it.

If we’re joining this journey as adults, I say that it is never too late. But where we have the chance, we need to plant the seeds for reading in children. Because children who read become more literate adults and can have better chances of becoming writers. And those writers go on to to tell stories and create books that nourish us.

Amy McCoy reads a book to preschoolers as they finish their lunch at her Forever Young Daycare facility, on October 25, in Washington, US. AP
Amy McCoy reads a book to preschoolers as they finish their lunch at her Forever Young Daycare facility, on October 25, in Washington, US. AP

I remember hiding in my room as a child, devouring books. It is a microcosm into which you can escape as a child, when you’re not old enough to go out on your own. Instead you go in. Your imagination has to work hard to build new worlds but the rewards are manifold. Watching TV and movies is fun, but can be passive and lazy work for the imagination, in comparison.

So many people tell me that they have an idea for a book. What are you waiting for, I ask. Write, write, and write

Reading must be a daily habit. And that is particularly true for children. Studies show they should be aiming for 20-30 minutes every day. And if you’re not persuaded by the fact that reading a book is just great down time from the stresses of school and modern life, then here’s the hard sell. A 2018 study published by the Australian National University looked at data from 160,000 adults from 31 countries. It concluded that a sizeable home library gives teen school-leavers skills that are equivalent to university graduates who didn’t read.

And if you’re wondering how many books you need to build that sizeable library at home, the answer is, it depends what reading level you’re hoping kids will reach. So 80 books in adolescent home libraries raised reading levels to the average, and as the number of books increased so did the reading level, maxing out at 350 books.

Here’s another reason to get into children’s books: they are so well put together – sharp, insightful and well presented. They take complex ideas and explain them in simple clear meaningful ways. Between you and me, I’ve started reading a lot of middle grade non-fiction: brilliant exposition with none of the waffle of adult books.

There is nothing that quite matches the feeling of holding a book and lusciously turning the pages one by one. One of the most exciting and paradoxical feelings is wanting a book to end but also never end, so you can live in its world forever. Read one, write one, share one. You choose. Me? I’m doing all three. You can too.

The biog

Name: Younis Al Balooshi

Nationality: Emirati

Education: Doctorate degree in forensic medicine at the University of Bonn

Hobbies: Drawing and reading books about graphic design

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Updated: October 30, 2021, 8:40 AM