A screen broadcasting live footage of the U. S. President Donald Trump presenting an executive order during the inaugural parade while other screens display the current Japanese Yen exchange rate against the U. S. dollar are seen at a dealing room of the foreign exchange trading company Gaitame. com, in Tokyo, Japan January 21, 2025. REUTERS / Issei Kato
A screen broadcasting live footage of the U. S. President Donald Trump presenting an executive order during the inaugural parade while other screens display the current Japanese Yen exchange rate against the U. S. dollar are seen at a dealing room of the foreign exchange trading company Gaitame. com, in Tokyo, Japan January 21, 2025. REUTERS / Issei Kato
A screen broadcasting live footage of the U. S. President Donald Trump presenting an executive order during the inaugural parade while other screens display the current Japanese Yen exchange rate against the U. S. dollar are seen at a dealing room of the foreign exchange trading company Gaitame. com, in Tokyo, Japan January 21, 2025. REUTERS / Issei Kato
A screen broadcasting live footage of the U. S. President Donald Trump presenting an executive order during the inaugural parade while other screens display the current Japanese Yen exchange rate agai

Is big business taking a back seat from playing to the gallery?


Mustafa Alrawi
  • English
  • Arabic

The American stand-up comedian Dave Chappelle recently shared a wonderful analogy about what it's like to be a celebrity these days. He describes the experience as being akin to storming the beaches of Normandy on D-Day, bombs exploding and bullets flying as the battle unfolds around you, while being forced to wear a happy expression on your face the whole time.

His joke resonated because everywhere I look, I notice examples of leaders – those running governments and businesses – doing the same thing. They attempt to communicate a sense of control when they are obviously dealing with brutal technological, economic and climate-driven trends.

It will ultimately prove futile to maintain a forced smile in the public discourse while the running of a business or country is undermined by the various forces at play. No one is buying it anymore. The facade will not hold. It's like circling a giant drain. Eventually, you're going to drown.

Comedian Dave Chappelle's joke about what it's like being a celebrity has found resonance. AP
Comedian Dave Chappelle's joke about what it's like being a celebrity has found resonance. AP

Throughout history, leaders have, of course, always played to the gallery. However, in recent decades the proliferation of media and the closer proximity of bigger audiences as a result has raised the likely risk of failure. Since the 1990s, and the emergence of an era of political correctness that coincided with 24-hour news channels and then the rise of digital media platforms, the attempts to be seen to be PC have morphed into what some describe as culture wars. Regardless of the cause, issue or topic in question, we have grown weary of being pandered to.

US President Donald Trump hinted at this collective exhaustion when he mentioned a crisis of trust during his inauguration speech on Monday. That is partly why those leaders who've been the most effective at engaging with a broad group of people on both sides of the political divide have been from the companies, people and institutions that know exactly who they are and what they are about.

US President Donald Trump speaks at a ball after his inauguration, on January 20. AP
US President Donald Trump speaks at a ball after his inauguration, on January 20. AP

John Browne, chief executive of BP between 1995 and 2007 (the company’s golden period) calls this “purpose”. Being able to communicate what this purpose is consistently and directly to your audiences, customers and employees is what matters more than following a trend.

Mr Browne told Bloomberg in September that losing sight of purpose can result in the very backlash that is trying to be avoided.

“I come back to the question of purpose,” he said. “The purpose of a company is to create goods and services which are compatible with society, that actually make money for their shareholders. Companies are not in the business of just doing ESG. When it looks like the company is just doing ESG people react against it.”

Ironically, there is no better illustration right now of how to avoid such pitfalls – by both being able to evolve with the times successfully and knowing yourself and your audience – than the WWE, the professional wrestling organisation.

For much of wrestling’s modern history it had been the ultimate example of maintaining a facade. There was an unspoken pact where everyone involved knew that it wasn’t real competition but to shatter that illusion would have been considered an exercise in corporate self-immolation. The expectation being no one would want to watch it anymore.

However, as the WWE has grown and ridden through many challenges it has learnt it can be authentic without hurting its product. After signing a landmark 10-year distribution deal with Netflix, giving it unprecedented global reach, it marked the moment by broadcasting during its first live-streamed show a promotional video montage that burst the bubble irrevocably. Chief content officer Paul “Triple H” Levesque was straight-faced amid the controversy, highlighting that its audiences appreciated wrestling as an “art form”.

“The reaction seems like we did a good job with it. That was the intent: to capture the emotion and let people know we’re not hiding what we do. I saw a lot of chatter today from people saying, ‘Oh my God, they said heel and face and shoot and work in one promo.’ We’re not hiding what we do. That’s what we do," he said.

Mr Levesque’s response to the noise is refreshing and likely marks the start of a period of maturity in the business world. We will increasingly become familiar with it as more and more leaders recognise how far the landscape has shifted.

It may result in an end to what the British liberal philosopher John Stuart Mill, who wrote the seminal book On Liberty in the 19th century, called the risk of oppression by the tyranny of the majority and that has been a fixture in recent years.

He was a staunch defender, too, of freedom of speech, which so many people are currently claiming to be the custodians of, cynically covering the pursuit of their own self-interests. That is just another form of pandering in the end.

Perhaps the best lesson we can draw in 2025 from Mill – who championed the rights of the individual to strive for a life of originality – is that while originality will always be rejected by the mainstream, it is vital to nurture it for any hope of creating a more equitable world. When the fear of being ostracised just for what you bring to the world diminishes, there is more light and, as a result, fewer dark places from which chaos and havoc can be wrought.

UAE currency: the story behind the money in your pockets
LILO & STITCH

Starring: Sydney Elizebeth Agudong, Maia Kealoha, Chris Sanders

Director: Dean Fleischer Camp

Rating: 4.5/5

WOMAN AND CHILD

Director: Saeed Roustaee

Starring: Parinaz Izadyar, Payman Maadi

Rating: 4/5

The specs: 2018 Peugeot 5008

Price, base / as tested: Dh99,900 / Dh134,900

Engine: 1.6-litre turbocharged four-cylinder

Transmission: Six-speed automatic

Power: 165hp @ 6,000rpm

Torque: 240Nm @ 1,400rpm

Fuel economy, combined: 5.8L / 100km

About Karol Nawrocki

• Supports military aid for Ukraine, unlike other eurosceptic leaders, but he will oppose its membership in western alliances.

• A nationalist, his campaign slogan was Poland First. "Let's help others, but let's take care of our own citizens first," he said on social media in April.

• Cultivates tough-guy image, posting videos of himself at shooting ranges and in boxing rings.

• Met Donald Trump at the White House and received his backing.

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%3Cp%3E%3Cstrong%3EDirector%3A%20%3C%2Fstrong%3EPayal%20Kapadia%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStarring%3A%3C%2Fstrong%3E%20Kani%20Kusruti%2C%20Divya%20Prabha%2C%20Chhaya%20Kadam%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ERating%3A%3C%2Fstrong%3E%204%2F5%3C%2Fp%3E%0A
ICC Women's T20 World Cup Asia Qualifier 2025, Thailand

UAE fixtures
May 9, v Malaysia
May 10, v Qatar
May 13, v Malaysia
May 15, v Qatar
May 18 and 19, semi-finals
May 20, final

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Milestones on the road to union

1970

October 26: Bahrain withdraws from a proposal to create a federation of nine with the seven Trucial States and Qatar. 

December: Ahmed Al Suwaidi visits New York to discuss potential UN membership.

1971

March 1:  Alex Douglas Hume, Conservative foreign secretary confirms that Britain will leave the Gulf and “strongly supports” the creation of a Union of Arab Emirates.

July 12: Historic meeting at which Sheikh Zayed and Sheikh Rashid make a binding agreement to create what will become the UAE.

July 18: It is announced that the UAE will be formed from six emirates, with a proposed constitution signed. RAK is not yet part of the agreement.

August 6:  The fifth anniversary of Sheikh Zayed becoming Ruler of Abu Dhabi, with official celebrations deferred until later in the year.

August 15: Bahrain becomes independent.

September 3: Qatar becomes independent.

November 23-25: Meeting with Sheikh Zayed and Sheikh Rashid and senior British officials to fix December 2 as date of creation of the UAE.

November 29:  At 5.30pm Iranian forces seize the Greater and Lesser Tunbs by force.

November 30: Despite  a power sharing agreement, Tehran takes full control of Abu Musa. 

November 31: UK officials visit all six participating Emirates to formally end the Trucial States treaties

December 2: 11am, Dubai. New Supreme Council formally elects Sheikh Zayed as President. Treaty of Friendship signed with the UK. 11.30am. Flag raising ceremony at Union House and Al Manhal Palace in Abu Dhabi witnessed by Sheikh Khalifa, then Crown Prince of Abu Dhabi.

December 6: Arab League formally admits the UAE. The first British Ambassador presents his credentials to Sheikh Zayed.

December 9: UAE joins the United Nations.

Volvo ES90 Specs

Engine: Electric single motor (96kW), twin motor (106kW) and twin motor performance (106kW)

Power: 333hp, 449hp, 680hp

Torque: 480Nm, 670Nm, 870Nm

On sale: Later in 2025 or early 2026, depending on region

Price: Exact regional pricing TBA

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%3Cp%3EDirector%3A%20Khalid%20Fahad%3C%2Fp%3E%0A%3Cp%3EStarring%3A%20Shaima%20Al%20Tayeb%2C%20Wafa%20Muhamad%2C%20Hamss%20Bandar%3C%2Fp%3E%0A%3Cp%3ERating%3A%203%2F5%3C%2Fp%3E%0A
MOUNTAINHEAD REVIEW

Starring: Ramy Youssef, Steve Carell, Jason Schwartzman

Director: Jesse Armstrong

Rating: 3.5/5

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%3Cul%3E%0A%3Cli%3ECystic%20fibrosis%20is%20a%20genetic%20disorder%20that%20affects%20the%20lungs%2C%20pancreas%20and%20other%20organs.%3C%2Fli%3E%0A%3Cli%3EIt%20causes%20the%20production%20of%20thick%2C%20sticky%20mucus%20that%20can%20clog%20the%20airways%20and%20lead%20to%20severe%20respiratory%20and%20digestive%20problems.%3C%2Fli%3E%0A%3Cli%3EPatients%20with%20the%20condition%20are%20prone%20to%20lung%20infections%20and%20often%20suffer%20from%20chronic%20coughing%2C%20wheezing%20and%20shortness%20of%20breath.%3C%2Fli%3E%0A%3Cli%3ELife%20expectancy%20for%20sufferers%20of%20cystic%20fibrosis%20is%20now%20around%2050%20years.%3C%2Fli%3E%0A%3C%2Ful%3E%0A
Lexus LX700h specs

Engine: 3.4-litre twin-turbo V6 plus supplementary electric motor

Power: 464hp at 5,200rpm

Torque: 790Nm from 2,000-3,600rpm

Transmission: 10-speed auto

Fuel consumption: 11.7L/100km

On sale: Now

Price: From Dh590,000

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%3Cp%3EAl%20Khayma%0D%3Cbr%3EBait%20Maryam%0D%3Cbr%3EBrasserie%20Boulud%0D%3Cbr%3EFi'lia%0D%3Cbr%3Efolly%0D%3Cbr%3EGoldfish%0D%3Cbr%3EIbn%20AlBahr%0D%3Cbr%3EIndya%20by%20Vineet%0D%3Cbr%3EKinoya%0D%3Cbr%3ENinive%0D%3Cbr%3EOrfali%20Bros%0D%3Cbr%3EReif%20Japanese%20Kushiyaki%0D%3Cbr%3EShabestan%0D%3Cbr%3ETeible%3C%2Fp%3E%0A
UK's plans to cut net migration

Under the UK government’s proposals, migrants will have to spend 10 years in the UK before being able to apply for citizenship.

Skilled worker visas will require a university degree, and there will be tighter restrictions on recruitment for jobs with skills shortages.

But what are described as "high-contributing" individuals such as doctors and nurses could be fast-tracked through the system.

Language requirements will be increased for all immigration routes to ensure a higher level of English.

Rules will also be laid out for adult dependants, meaning they will have to demonstrate a basic understanding of the language.

The plans also call for stricter tests for colleges and universities offering places to foreign students and a reduction in the time graduates can remain in the UK after their studies from two years to 18 months.

WITHIN%20SAND
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MATCH INFO

South Africa 66 (Tries: De Allende, Nkosi, Reinach (3), Gelant, Steyn, Brits, Willemse; Cons: Jantjies 8) 

Canada 7 (Tries: Heaton; Cons: Nelson)

In numbers: China in Dubai

The number of Chinese people living in Dubai: An estimated 200,000

Number of Chinese people in International City: Almost 50,000

Daily visitors to Dragon Mart in 2018/19: 120,000

Daily visitors to Dragon Mart in 2010: 20,000

Percentage increase in visitors in eight years: 500 per cent

While you're here
It Was Just an Accident

Director: Jafar Panahi

Stars: Vahid Mobasseri, Mariam Afshari, Ebrahim Azizi, Hadis Pakbaten, Majid Panahi, Mohamad Ali Elyasmehr

Rating: 4/5

The specs

Engine: 8.0-litre, quad-turbo 16-cylinder

Transmission: 7-speed auto

0-100kmh 2.3 seconds

0-200kmh 5.5 seconds

0-300kmh 11.6 seconds

Power: 1500hp

Torque: 1600Nm

Price: Dh13,400,000

On sale: now

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%3Cp%3E%3Cstrong%3EDirector%3A%20%3C%2Fstrong%3EEric%20Barbier%26nbsp%3B%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStarring%3A%20%3C%2Fstrong%3EYoussef%20Hajdi%2C%20Nadia%20Benzakour%2C%20Yasser%20Drief%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ERating%3A%3C%2Fstrong%3E%204%2F5%3C%2Fp%3E%0A
Dubai Bling season three

Cast: Loujain Adada, Zeina Khoury, Farhana Bodi, Ebraheem Al Samadi, Mona Kattan, and couples Safa & Fahad Siddiqui and DJ Bliss & Danya Mohammed 

Rating: 1/5

The specs

Engine: 2.0-litre 4-cylturbo

Transmission: seven-speed DSG automatic

Power: 242bhp

Torque: 370Nm

Price: Dh136,814

David Haye record

Total fights: 32
Wins: 28
Wins by KO: 26
Losses: 4

UAE currency: the story behind the money in your pockets
Karwaan

Producer: Ronnie Screwvala

Director: Akarsh Khurana

Starring: Irrfan Khan, Dulquer Salmaan, Mithila Palkar

Rating: 4/5

UPI facts

More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions

MATCH INFO

Champions League quarter-final, first leg

Ajax v Juventus, Wednesday, 11pm (UAE)

Match on BeIN Sports

MATCH DETAILS

Liverpool 2

Wijnaldum (14), Oxlade-Chamberlain (52)

Genk 1

Samatta (40)

 

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The bio

Favourite book: The Alchemist by Paulo Coelho

Favourite travel destination: Maldives and south of France

Favourite pastime: Family and friends, meditation, discovering new cuisines

Favourite Movie: Joker (2019). I didn’t like it while I was watching it but then afterwards I loved it. I loved the psychology behind it.

Favourite Author: My father for sure

Favourite Artist: Damien Hurst

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%3Cp%3E%3Cstrong%3EEngine%3A%20%3C%2Fstrong%3E2.3-litre%204cyl%20turbo%0D%3Cbr%3E%3Cstrong%3EPower%3A%20%3C%2Fstrong%3E299hp%20at%205%2C500rpm%0D%3Cbr%3E%3Cstrong%3ETorque%3A%20%3C%2Fstrong%3E420Nm%20at%202%2C750rpm%0D%3Cbr%3E%3Cstrong%3ETransmission%3A%20%3C%2Fstrong%3E10-speed%20auto%0D%3Cbr%3E%3Cstrong%3EFuel%20consumption%3A%20%3C%2Fstrong%3E12.4L%2F100km%0D%3Cbr%3E%3Cstrong%3EOn%20sale%3A%20%3C%2Fstrong%3ENow%0D%3Cbr%3E%3Cstrong%3EPrice%3A%20%3C%2Fstrong%3EFrom%20Dh157%2C395%20(XLS)%3B%20Dh199%2C395%20(Limited)%3C%2Fp%3E%0A
Updated: January 24, 2025, 7:00 AM`