The exterior facade of Oceanic House. Photo: Beauchamp Estates
The exterior facade of Oceanic House. Photo: Beauchamp Estates
The exterior facade of Oceanic House. Photo: Beauchamp Estates
The exterior facade of Oceanic House. Photo: Beauchamp Estates

International buyer snaps up £15m London penthouse to beat Labour's tax grab


Gillian Duncan
  • English
  • Arabic

The £15 million sale of a London property that was once the headquarters of the shipping line that built the Titanic was rushed through to avoid a potential rise in stamp duty after the general election, the agent has told The National.

The duplex penthouse and two-bedroom apartment at the Grade II listed Oceanic House on Cockspur Street in Westminster were bought by an EU citizen from western Europe who works in the City, who saved £150,000 in tax by completing the sale in only two days.

It was in that very same apartment – then used as administrative offices and a studio for technical draftsmen – where the ill-fated Titanic was designed in the 1900s.

The principal bedroom suite in the penthouse. Photo: Beauchamp Estates
The principal bedroom suite in the penthouse. Photo: Beauchamp Estates

The ship was declared “unsinkable” by Bruce Ismay, the former managing director of the White Star Line, at a press conference in the boardroom in the building on April 2, 1912, a few days before she set sail from Southampton.

But Oceanic House was to play one final role, featuring in one of the most famous images of the aftermath of the disaster, which was taken outside the building on April 16, featuring a newsboy clutching an Evening News poster about the great loss of life.

A paper boy outside Oceanic House in 1912. Photo: Beauchamp Estates
A paper boy outside Oceanic House in 1912. Photo: Beauchamp Estates

Paul Finch, head of new homes sales at Beauchamp Estates, said the majority of the apartments in the building were sold early off plan and once the building was newly completed, with only the penthouse and a two-bedroom apartment remaining.

“We were approached recently by a European buyer who loved the building and its location, which provided easy access to the City of London where he works and does business,” he said.

The agent then “fast-tracked the sale” as the buyer wanted to close the purchase before the UK general election on July 4.

J Bruce Ismay, chairman of the White Star Line and builder of Oceanic House. Photo: Beauchamp Estates
J Bruce Ismay, chairman of the White Star Line and builder of Oceanic House. Photo: Beauchamp Estates

The Labour Party, which maintains a 20-point polling lead, has said it will raise stamp duty by 1 per cent for overseas purchasers of UK property if they win the election.

The policy will bring the surcharge to 3 per cent. In the case of the Cockspur Street property, that would have meant a bill of £450,000, instead of £300,000.

The agent said the sale was completed in record time of 48 hours – compared with at least a week normally.

The main bathroom in the penthouse. Photo: Beauchamp Estates
The main bathroom in the penthouse. Photo: Beauchamp Estates

The penthouse, which covers the fifth and sixth floors of Oceanic House, provides 5,500 square feet of living space, featuring a galleried entrance hallway, illuminated by a skylight above.

There are several reception rooms, four spacious bedrooms, five bathrooms and two roof terraces.

The penthouse roof terrace. Photo: Beauchamp Estates
The penthouse roof terrace. Photo: Beauchamp Estates

It was previously a studio for draftsmen who worked for the White Star Line, where technicians would make or amend detailed technical drawings and plans of the various White Star Line ships and their interiors.

The two-bedroom apartment, which is located on the second floor of Oceanic House, and provides 1,600 square feet of living space, was formerly the office of one of the directors of the White Star Line.

The renovation reinstated the original pediment on the top section of the building, which had been removed in the 1960s, returning it to its original appearance.

The main reception of the penthouse. Photo: Beauchamp Estates
The main reception of the penthouse. Photo: Beauchamp Estates

The building was built between 1903 and 1906 to be the London headquarters of the White Star Line.

Constructed using Portland stone in a grand Neo-classical style, the ground floor served as the booking office for wealthy first-class and other passengers while the first-floor rooms were for the White Star Line board of directors.

Ismay, who escaped in a lifeboat, returned to Oceanic House to be called “the coward of the Titanic” and “Brute Ismay” by the media.

The Titanic, whose headquarters was at Oceanic House. Photo: Beauchamp Estates
The Titanic, whose headquarters was at Oceanic House. Photo: Beauchamp Estates

He resigned as chairman of the White Star Line on June 13, 1913.

The building remained the White Star Line headquarters until in 1929 and later became the London regional office of Barclays Bank before it was transformed into the offices of the Ministry of Defence.

In its final incarnation, before the redevelopment, it served as the Texas Embassy, a restaurant and promotional centre for the state of Texas.

Other acts on the Jazz Garden bill

Sharrie Williams
The American singer is hugely respected in blues circles due to her passionate vocals and songwriting. Born and raised in Michigan, Williams began recording and touring as a teenage gospel singer. Her career took off with the blues band The Wiseguys. Such was the acclaim of their live shows that they toured throughout Europe and in Africa. As a solo artist, Williams has also collaborated with the likes of the late Dizzy Gillespie, Van Morrison and Mavis Staples.
Lin Rountree
An accomplished smooth jazz artist who blends his chilled approach with R‘n’B. Trained at the Duke Ellington School of the Arts in Washington, DC, Rountree formed his own band in 2004. He has also recorded with the likes of Kem, Dwele and Conya Doss. He comes to Dubai on the back of his new single Pass The Groove, from his forthcoming 2018 album Stronger Still, which may follow his five previous solo albums in cracking the top 10 of the US jazz charts.
Anita Williams
Dubai-based singer Anita Williams will open the night with a set of covers and swing, jazz and blues standards that made her an in-demand singer across the emirate. The Irish singer has been performing in Dubai since 2008 at venues such as MusicHall and Voda Bar. Her Jazz Garden appearance is career highlight as she will use the event to perform the original song Big Blue Eyes, the single from her debut solo album, due for release soon.

The specs

Engine: 4.0-litre V8 twin-turbocharged and three electric motors

Power: Combined output 920hp

Torque: 730Nm at 4,000-7,000rpm

Transmission: 8-speed dual-clutch automatic

Fuel consumption: 11.2L/100km

On sale: Now, deliveries expected later in 2025

Price: expected to start at Dh1,432,000

Sheikh Zayed's poem

When it is unveiled at Abu Dhabi Art, the Standing Tall exhibition will appear as an interplay of poetry and art. The 100 scarves are 100 fragments surrounding five, figurative, female sculptures, and both sculptures and scarves are hand-embroidered by a group of refugee women artisans, who used the Palestinian cross-stitch embroidery art of tatreez. Fragments of Sheikh Zayed’s poem Your Love is Ruling My Heart, written in Arabic as a love poem to his nation, are embroidered onto both the sculptures and the scarves. Here is the English translation.

Your love is ruling over my heart

Your love is ruling over my heart, even a mountain can’t bear all of it

Woe for my heart of such a love, if it befell it and made it its home

You came on me like a gleaming sun, you are the cure for my soul of its sickness

Be lenient on me, oh tender one, and have mercy on who because of you is in ruins

You are like the Ajeed Al-reem [leader of the gazelle herd] for my country, the source of all of its knowledge

You waddle even when you stand still, with feet white like the blooming of the dates of the palm

Oh, who wishes to deprive me of sleep, the night has ended and I still have not seen you

You are the cure for my sickness and my support, you dried my throat up let me go and damp it

Help me, oh children of mine, for in his love my life will pass me by. 

THE SPECS

Engine: 1.5-litre, four-cylinder turbo

Transmission: seven-speed dual clutch automatic

Power: 169bhp

Torque: 250Nm

Price: Dh54,500

On sale: now

ITU Abu Dhabi World Triathlon

For more information go to www.abudhabi.triathlon.org.

Updated: June 19, 2024, 12:28 PM`