The health industry has experienced rapid change owing to the rise of weight loss drugs. Reuters
The health industry has experienced rapid change owing to the rise of weight loss drugs. Reuters
The health industry has experienced rapid change owing to the rise of weight loss drugs. Reuters
The health industry has experienced rapid change owing to the rise of weight loss drugs. Reuters

How weight loss drugs are changing the face of cosmetic surgery


Nick Webster
  • English
  • Arabic

Facelifts have soared in popularity as people seek procedures to address the effects of weight loss drugs, say surgeons.

The rise of such drugs has brought about a drop in demand for liposuction, while demand for facial cosmetic surgery has risen.

Another factor in the Gulf region is celebrity endorsements of new techniques, particularly deep plane lifts, which are especially popular in Dubai’s booming cosmetic surgery market. The deep plane technique involves a deeper incision than in a traditional facelift, which surgeons say means the effect lasts longer.

Dr Adel Quttainah, who has Quttainah Specialised Hospital branches in Kuwait, Doha and Dubai, said the industry was experiencing rapid change due to the rise of weight loss drugs such as Wegovy and Mounjaro.

“With the advent of all these weight loss drugs, liposuction has fallen off the grid – so now it is all about facial work,” said Dr Quttainah. “What we’ve lost in liposuction, we’ve gained in skin redundancy, tummy tucks, skin excision procedures – and facelifts.”

Plastic surgeon Dr Adel Quttainah. Antonie Robertson / The National
Plastic surgeon Dr Adel Quttainah. Antonie Robertson / The National

He said attitudes towards cosmetic surgery were changing. “People have recently been coming back to facelifts as the way we do them now gives more predictable, natural results," he added.

“They used to worry they would have this 'wind tunnel', blown appearance, the scars would be too obvious, and that patients ended up looking like freaks. We've turned that corner now with deep plane lifts, and we're getting really nice results, with patients looking 10 to 15 years younger.”

Celebrity backing

Kris Jenner, 69, and fashion designer Marc Jacobs, 62, are reported to have had deep plane surgery, with impressive results.

Kris Jenner, right, with her daughter Kim Kardashian, has had cosmetic surgery. AFP
Kris Jenner, right, with her daughter Kim Kardashian, has had cosmetic surgery. AFP

Other celebrities have admitted to surgical procedures, and flaunted the results on social media, including model Bella Hadid and actress Amy Schumer.

“Generally, people are becoming more open about this whole thing around cosmetic surgery,” said Dr Quttainah. “They see celebrities talk about it freely so it's not taboo any more.”

Research by the Department of Psychiatry and Behavioural Sciences at UAE University in Al Ain sought the views of under-35s about cosmetic surgery. Of the 178 students asked in 2021, 63 per cent believed cosmetic procedures were acceptable or slowly becoming acceptable in UAE society.

Market research by Grand View estimated the UAE aesthetic surgery market to be worth $351.1 million in 2023 and it is expected to rise to $675.9 million by 2030.

Procedures involving the face and head were the most lucrative segment and registered the fastest growth. However, the rise in demand for facelifts among younger people has prompted a warning from surgeons.

Dr Sanjay Parashar, chairman of the Scientific Emirates Plastic Surgery Society, said deep plane facelifts were a growing trend.

“People were fed up using fillers and thread lifts, and there were complications with overfilled faces and they started looking abnormal,” said Dr Parashar, who practises at the Cocoona Clinic in Al Wasl.

Dr Sanjay Parashar says young people are asking for unnecessary surgery. Chris Whiteoak / The National
Dr Sanjay Parashar says young people are asking for unnecessary surgery. Chris Whiteoak / The National

“They were looking for an alternative to look younger, and at the same time, facelift techniques improved. Clinics started doing a short procedure for a temporal lift called a ponytail lift, then people were asking for just a mini facelift, short scarf, or a mini neck lift, which gained more popularity. Now we see an increasing trend of younger people coming to us, asking for these mini lifts.”

Day surgery

A normal face and neck lift for someone aged 60 or above, who requires a hospital stay and anaesthesia would usually cost from Dh75,000 to Dh100,000 ($20,400 to $27,220). But daycare procedures are done under local sedation, so modern facelifts typically start from Dh30,000 to Dh40,000.

“Pretty much every week, I do one or two facelifts, which used to be very uncommon, maybe just one every three months,” said Dr Parashar. “There is a word of caution. I see a lot of very young people, aged 20 to 25, asking for lifts, which is not right and something that we have to control.

“A lot of time is spent educating them, as younger patients tend to have more scars than older people. At least 70 per cent of people who approach us for these kind of surgeries are rejected, as they are not appropriate candidates. Because of the demand, there is a risk in this demographic looking to cut corners and do these procedures cheaply.”

He gave the example of a 32-year-old woman who arrived at his clinic after having an "extensive" brow lift, facelift and neck lift. “She ended up burning her skin in the neck and losing a lot of skin with a very bad scar," he added. “As with any surgery, there are potential risks.”

Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
UAE currency: the story behind the money in your pockets
Financial considerations before buying a property

Buyers should try to pay as much in cash as possible for a property, limiting the mortgage value to as little as they can afford. This means they not only pay less in interest but their monthly costs are also reduced. Ideally, the monthly mortgage payment should not exceed 20 per cent of the purchaser’s total household income, says Carol Glynn, founder of Conscious Finance Coaching.

“If it’s a rental property, plan for the property to have periods when it does not have a tenant. Ensure you have enough cash set aside to pay the mortgage and other costs during these periods, ideally at least six months,” she says. 

Also, shop around for the best mortgage interest rate. Understand the terms and conditions, especially what happens after any introductory periods, Ms Glynn adds.

Using a good mortgage broker is worth the investment to obtain the best rate available for a buyer’s needs and circumstances. A good mortgage broker will help the buyer understand the terms and conditions of the mortgage and make the purchasing process efficient and easier. 

Omar Yabroudi's factfile

Born: October 20, 1989, Sharjah

Education: Bachelor of Science and Football, Liverpool John Moores University

2010: Accrington Stanley FC, internship

2010-2012: Crystal Palace, performance analyst with U-18 academy

2012-2015: Barnet FC, first-team performance analyst/head of recruitment

2015-2017: Nottingham Forest, head of recruitment

2018-present: Crystal Palace, player recruitment manager

 

 

 

 

THE BIO

Favourite car: Koenigsegg Agera RS or Renault Trezor concept car.

Favourite book: I Am Pilgrim by Terry Hayes or Red Notice by Bill Browder.

Biggest inspiration: My husband Nik. He really got me through a lot with his positivity.

Favourite holiday destination: Being at home in Australia, as I travel all over the world for work. It’s great to just hang out with my husband and family.

 

 

Jewel of the Expo 2020

252 projectors installed on Al Wasl dome

13.6km of steel used in the structure that makes it equal in length to 16 Burj Khalifas

550 tonnes of moulded steel were raised last year to cap the dome

724,000 cubic metres is the space it encloses

Stands taller than the leaning tower of Pisa

Steel trellis dome is one of the largest single structures on site

The size of 16 tennis courts and weighs as much as 500 elephants

Al Wasl means connection in Arabic

World’s largest 360-degree projection surface

The Uefa Awards winners

Uefa Men's Player of the Year: Virgil van Dijk (Liverpool)

Uefa Women's Player of the Year: Lucy Bronze (Lyon)

Best players of the 2018/19 Uefa Champions League

Goalkeeper: Alisson (Liverpool)

Defender: Virgil van Dijk (Liverpool)

Midfielder: Frenkie de Jong (Ajax)

Forward: Lionel Messi (Barcelona)

Uefa President's Award: Eric Cantona

The Penguin

Starring: Colin Farrell, Cristin Milioti, Rhenzy Feliz

Creator: Lauren LeFranc

Rating: 4/5

UAE squad

Esha Oza (captain), Al Maseera Jahangir, Emily Thomas, Heena Hotchandani, Indhuja Nandakumar, Katie Thompson, Lavanya Keny, Mehak Thakur, Michelle Botha, Rinitha Rajith, Samaira Dharnidharka, Siya Gokhale, Sashikala Silva, Suraksha Kotte, Theertha Satish (wicketkeeper) Udeni Kuruppuarachchige, Vaishnave Mahesh.

UAE tour of Zimbabwe

All matches in Bulawayo
Friday, Sept 26 – First ODI
Sunday, Sept 28 – Second ODI
Tuesday, Sept 30 – Third ODI
Thursday, Oct 2 – Fourth ODI
Sunday, Oct 5 – First T20I
Monday, Oct 6 – Second T20I

The specs: 2018 Maxus T60

Price, base / as tested: Dh48,000

Engine: 2.4-litre four-cylinder

Power: 136hp @ 1,600rpm

Torque: 360Nm @ 1,600 rpm

Transmission: Five-speed manual

Fuel consumption, combined: 9.1L / 100km

Andor
%3Cp%3E%3Cstrong%3ECreator%3A%3C%2Fstrong%3E%20Tony%20Gilroy%3Cbr%3E%3Cstrong%3EStars%3A%20%3C%2Fstrong%3EDiego%20Luna%2C%20Genevieve%20O'Reilly%2C%20Alex%20Ferns%3Cbr%3E%3Cstrong%3ERating%3A%205%3C%2Fstrong%3E%2F5%3C%2Fp%3E%0A
EA Sports FC 26

Publisher: EA Sports

Consoles: PC, PlayStation 4/5, Xbox Series X/S

Rating: 3/5

The specs

Engine: 2.0-litre 4cyl turbo

Power: 261hp at 5,500rpm

Torque: 405Nm at 1,750-3,500rpm

Transmission: 9-speed auto

Fuel consumption: 6.9L/100km

On sale: Now

Price: From Dh117,059

UAE currency: the story behind the money in your pockets
What the law says

Micro-retirement is not a recognised concept or employment status under Federal Decree Law No. 33 of 2021 on the Regulation of Labour Relations (as amended) (UAE Labour Law). As such, it reflects a voluntary work-life balance practice, rather than a recognised legal employment category, according to Dilini Loku, senior associate for law firm Gateley Middle East.

“Some companies may offer formal sabbatical policies or career break programmes; however, beyond such arrangements, there is no automatic right or statutory entitlement to extended breaks,” she explains.

“Any leave taken beyond statutory entitlements, such as annual leave, is typically regarded as unpaid leave in accordance with Article 33 of the UAE Labour Law. While employees may legally take unpaid leave, such requests are subject to the employer’s discretion and require approval.”

If an employee resigns to pursue micro-retirement, the employment contract is terminated, and the employer is under no legal obligation to rehire the employee in the future unless specific contractual agreements are in place (such as return-to-work arrangements), which are generally uncommon, Ms Loku adds.

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COMPANY%20PROFILE
%3Cp%3E%3Cstrong%3EDate%20started%3A%3C%2Fstrong%3E%202020%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Khaldoon%20Bushnaq%20and%20Tariq%20Seksek%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Abu%20Dhabi%20Global%20Market%3Cbr%3E%3Cstrong%3ESector%3A%3C%2Fstrong%3E%20HealthTech%3Cbr%3E%3Cstrong%3ENumber%20of%20staff%3A%3C%2Fstrong%3E%20100%3Cbr%3E%3Cstrong%3EFunding%20to%20date%3A%3C%2Fstrong%3E%20%2415%20million%3C%2Fp%3E%0A
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The specs

Engine: 6.2-litre V8

Power: 502hp at 7,600rpm

Torque: 637Nm at 5,150rpm

Transmission: 8-speed dual-clutch auto

Price: from Dh317,671

On sale: now

2025 Fifa Club World Cup groups

Group A: Palmeiras, Porto, Al Ahly, Inter Miami.

Group B: Paris Saint-Germain, Atletico Madrid, Botafogo, Seattle.

Group C: Bayern Munich, Auckland City, Boca Juniors, Benfica.

Group D: Flamengo, ES Tunis, Chelsea, Leon.

Group E: River Plate, Urawa, Monterrey, Inter Milan.

Group F: Fluminense, Borussia Dortmund, Ulsan, Mamelodi Sundowns.

Group G: Manchester City, Wydad, Al Ain, Juventus.

Group H: Real Madrid, Al Hilal, Pachuca, Salzburg.

Updated: November 14, 2025, 10:02 AM