Young Emiratis in high demand in private sector but government job security still a draw


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Emirati employees are becoming increasingly drawn to careers in the private sector, with the potential for growth an important factor, industry insiders have told The National.

Thousands flocked to Dubai World Trade Centre for the Ru'ya Careers Fair, in which 180 companies in the private and public sectors took part.

Eman Al Bastaki, group head of Emiratisation and government relations at AW Rostamani Group, said private companies face stiff competition to attract young Emiratis.

“There is huge competition between companies. We have to attract them with positions and good salaries,” Ms Al Bastaki told The National.

“Their mentality is more open now and they are willing to be part of the private sector.”

Keen on progression

Ms Al Bastaki said Emiratis want a clear idea of their prospective employer's vision.

“We have to keep their passion in their jobs and give them a clear plan of their future,” she said. “A comfortable work environment is a tool to attract them.

“If they feel there is any negligence by the company, then they will search for a job in another company. The challenge is how to keep them working in the company for many years.”

More Emiratis than ever want to work in the private sector, she added, noting the role that the government has played in this drive.

“Emiratis are more aware of the importance of the private sector,” she added. “The prospect of career growth in the private sector is what's attracting young jobseekers.”

Eman Al Bastaki, group head of emiratisation and government relations at AW Rostamani Group. Antonie Robertson / The National
Eman Al Bastaki, group head of emiratisation and government relations at AW Rostamani Group. Antonie Robertson / The National

National vision

The government is stepping up the nationwide Nafis programme, introduced in 2021, to ensure Emiratis make up 10 per cent of the private sector workforce by the end of 2026.

Companies must increase their Emirati workforce by 1 per cent every six months as part of the scheme.

Employers in the UAE with at least 50 members of staff were required to meet a 4 per cent target by the end of 2023. As a result, the Emirati employment rate will increase to 8 per cent by the end of 2025, and 10 per cent in 2026.

Manal Matar, head of employee experience and HR digitalisation at du, told The National that young Emiratis are looking for roles offering training and flexibility.

“They are looking for jobs in a secure and comfortable work environment. They also want training and experience,” Ms Matar said.

“We want to attract graduates and Emiratis with experience. We have three programmes focusing on young students in high schools to build their mentality about the workplace and career development.”

Hussain Sajwani, from Sharjah, graduated in IT this year. “Our generation is very passionate [about] working in any sector, it doesn't matter if it is private or public,” he said.

“We strive to work and build our career. The challenge is the person's own willingness and passion to work.”

Hamdan Al Suwaidi, 21, recently finished his national service. Antonie Robertson/The National
Hamdan Al Suwaidi, 21, recently finished his national service. Antonie Robertson/The National

Hamdan Al Suwaidi, 21, recently finished his national service and came to the jobs fair for the second year looking for opportunities.

“Private sector companies have some negative sides, like long working hours,” he said. “I can’t get a job in the public sector because they ask for a degree so I’m searching for semi-government jobs.”

Demand for public roles

Meera Al Shamsi, 30, is a regular visitor to the fair despite having a sales job at a private company.

“I want to get a job in the government sector. Despite the Nafis programme, public sector jobs are more secure and stable,” Ms Al Shamsi said.

However, she added, her experience in the private sector could prove valuable in her search for work in government.

“Public sector employers look for experience in the jobseeker and we can gain that by working in private sector.”

Mahra Al Mahri still aspires to work in the public sector. Antonie Robertson/The National
Mahra Al Mahri still aspires to work in the public sector. Antonie Robertson/The National

Mahra Al Mahri, having worked in sales for a semi-government company for the past eight months, agreed.

“Both private and public sector roles are attracting Emiratis now, but having a job in the government sector can make you feel more secure,” she said.

Her parents did not want her to work in sales, but she says the experience was positive. “I gained experience and knowledge by developing my communication skills,” she said.

Ru'ya Careers Fair - in pictures

Sole survivors
  • Cecelia Crocker was on board Northwest Airlines Flight 255 in 1987 when it crashed in Detroit, killing 154 people, including her parents and brother. The plane had hit a light pole on take off
  • George Lamson Jr, from Minnesota, was on a Galaxy Airlines flight that crashed in Reno in 1985, killing 68 people. His entire seat was launched out of the plane
  • Bahia Bakari, then 12, survived when a Yemenia Airways flight crashed near the Comoros in 2009, killing 152. She was found clinging to wreckage after floating in the ocean for 13 hours.
  • Jim Polehinke was the co-pilot and sole survivor of a 2006 Comair flight that crashed in Lexington, Kentucky, killing 49.

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World Cup warm-up fixtures

Friday, May 24:

  • Pakistan v Afghanistan (Bristol)
  • Sri Lanka v South Africa (Cardiff)

Saturday, May 25

  • England v Australia (Southampton)
  • India v New Zealand (The Oval, London)

Sunday, May 26

  • South Africa v West Indies (Bristol)
  • Pakistan v Bangladesh (Cardiff)

Monday, May 27

  • Australia v Sri Lanka (Southampton)
  • England v Afghanistan (The Oval, London)

Tuesday, May 28

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  • Bangladesh v India (Cardiff)
UAE cricketers abroad

Sid Jhurani is not the first cricketer from the UAE to go to the UK to try his luck.

Rameez Shahzad Played alongside Ben Stokes and Liam Plunkett in Durham while he was studying there. He also played club cricket as an overseas professional, but his time in the UK stunted his UAE career. The batsman went a decade without playing for the national team.

Yodhin Punja The seam bowler was named in the UAE’s extended World Cup squad in 2015 despite being just 15 at the time. He made his senior UAE debut aged 16, and subsequently took up a scholarship at Claremont High School in the south of England.

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Burnley 0

Manchester United 2
Lukaku (22', 44')

Red card: Marcus Rashford (Man United)

Man of the match: Romelu Lukaku (Manchester United)

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1987

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1921

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Indoor Cricket World Cup - Sept 16-20, Insportz, Dubai

16 Indoor cricket matches are 16 overs per side
8 There are eight players per team
9 There have been nine Indoor Cricket World Cups for men. Australia have won every one.
5 Five runs are deducted from the score when a wickets falls
4 Batsmen bat in pairs, facing four overs per partnership

Scoring In indoor cricket, runs are scored by way of both physical and bonus runs. Physical runs are scored by both batsmen completing a run from one crease to the other. Bonus runs are scored when the ball hits a net in different zones, but only when at least one physical run is score.

Zones

A Front net, behind the striker and wicketkeeper: 0 runs
B Side nets, between the striker and halfway down the pitch: 1 run
C Side nets between halfway and the bowlers end: 2 runs
D Back net: 4 runs on the bounce, 6 runs on the full

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This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.

Mubadala World Tennis Championship 2018 schedule

Thursday December 27

Men's quarter-finals

Kevin Anderson v Hyeon Chung 4pm

Dominic Thiem v Karen Khachanov 6pm

Women's exhibition

Serena Williams v Venus Williams 8pm

Friday December 28

5th place play-off 3pm

Men's semi-finals

Rafael Nadal v Anderson/Chung 5pm

Novak Djokovic v Thiem/Khachanov 7pm

Saturday December 29

3rd place play-off 5pm

Men's final 7pm

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United: Rashford (2', 20'), Fellaini (26'), Mkhitaryan (67'), Martial (72')

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  6. The British School Al Khubairat (Abu Dhabi) - Dh54,170
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*Annual tuition fees covering the 2024/2025 academic year

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Name: JustClean

Based: Kuwait with offices in other GCC countries

Launch year: 2016

Number of employees: 130

Sector: online laundry service

Funding: $12.9m from Kuwait-based Faith Capital Holding

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Updated: September 25, 2025, 7:07 AM