My Own Home: French entrepreneur buys one-bedroom Business Bay property Dh200,000 below market value


Katy Gillett
  • English
  • Arabic

My Own Home takes you inside a reader-owned property to ask how much they paid, why they decided to buy and what they have done with it since moving in

Laurie Fersing, a French entrepreneur who has her own facilities management company, has lived most of her life abroad, from Barcelona to Bahrain through London, New York and Paris. But it’s Dubai she’s been investing her money in when it comes to buying property.

The serial investor has multiple homes, including the Business Bay apartment she’s settled into. She arrived in the UAE in February 2020, a month before the Covid-19 lockdowns, and it was only a few weeks after that she made her first investment in the area – a one-bedroom apartment she sold after 18 months.

With the profit, she decided to buy her current property, another one-bedroom, in Churchill Towers, and she’ll only consider moving when her “dream home” – an apartment she bought off-plan – is handed over in 2026.

The National takes a look around.

Please tell us about your home

It’s a one-bedroom and I have 986 square feet. There’s one bathroom, one big kitchen, one very big living room and the balcony, which is a good dimension.

I'm living in Churchill Towers, Business Bay. It’s very well maintained, because it's a premium tower, and I'm quite happy here because it's well located.

A view of the apartment and Laurie Fersing's pet cat, Vanilla. Photo: Antonie Robertson / The National
A view of the apartment and Laurie Fersing's pet cat, Vanilla. Photo: Antonie Robertson / The National

Why did you decide to buy this home?

I decided I wanted to buy an apartment for myself. I had a deadline. I wanted to buy before the end of 2023 and that was my goal. And in mid-December, I had just a few days left before we were in 2024 and I needed to reach my goal. So, I said, this weekend, I'm going to visit one million apartments if I need to.

On Friday morning, I was looking at all the properties advertised that matched my criteria in terms of price, location and view. I organised like the military for my visits on Saturday and Sunday. I had one visit at 8am, 8.15, 8.30, 8.40.

This one was the first one I visited. The first one on Saturday morning, when I entered, I left, and I was like, OK, I'm 99.9 per cent sure I will make an offer, but let's see. I still saw the rest, as they were all in Business Bay and it was easy to go from point to point. Then on Sunday evening, I gave the deposit for this unit.

I was lucky to have the down payment and, for me, there is no point in giving money to a landlord and to be dependent on the price, which increases. Now, not only am I saving on my rent every month, but I can improve my apartment and sell it with a higher price later on. So it makes sense to invest wherever we can. I really have this mindset.

How much did you buy it for?

I bought it for a bit less than Dh1.1 million, which was Dh200,000 below market price, as it was a distress deal. Now I’ve also done some renovations, the value would be about Dh1.5 million.

What renovations have you done?

Not too much, because the apartment was in very good condition. It’s from a good developer, in a good tower and the material is very high quality, nothing was damaged. It was just about modernising it; changing the colours, making it more white.

I changed the countertops in the kitchen and I did the same in the bathroom. I also did all my bedroom, so I have a bed that’s a bit like hotel style.

Why did you choose Business Bay?

I was commuting for my work in Business Bay from JLT, which during the pandemic was fine, but then after Covid the traffic became insane, so it was no longer viable.

Ms Fersing said she can't imagine living anywhere except Business Bay. Photo: Antonie Robertson / The National
Ms Fersing said she can't imagine living anywhere except Business Bay. Photo: Antonie Robertson / The National

I moved to Business Bay and, initially, I was renting something, just to check the area and see if I felt like it suited my lifestyle. It’s the perfect place to be because I'm close to my work, and I’m close to everything when I go out. I’m always going out in Business Bay and Downtown. Even though there is a bit of traffic, it’s still far less than when I was in JLT or JVC.

Why did you choose this building?

Whenever I want to buy something, because I have some knowledge on the market, and it's not my first investment – I was also investing before in my own country – I have a checklist of things that I really want. I don't buy if all my checklist is not ticked. I even have a piece of paper in front of me when I look around the property.

I wanted to have a nice building with a nice reception, with a very nice entrance. I wanted it with security and to be clean and modern. I wanted to have an elevated floor. I wanted to have a building with potential for renovation, because I was thinking to make some capital appreciation.

I also wanted to have a very nice view. And honestly, I'm super lucky. The view is insane. From my bedroom, I can see the canal. From the swimming pool, I can see the Burj Khalifa.

I wanted to have something shiny. You know, when you enter the place, it's bright, the sun is coming in. And I wanted a balcony as well.

What facilities do you have?

There is a nice gym, which they just renovated. There is a pool, which is also under renovation. There’s a kids’ area, a sports court – I’m not sure which as I never go – and there is a supermarket downstairs.

I’m literally near Dubai Canal, so I can go running around the canal.

How would you describe your interior design style?

All white and brown, with rattan. I have a bit of rattan everywhere. I still have furniture to change, it’s on my to do list. I like natural materials, neutral colours.

How long do you plan to stay in this property?

I’m waiting for the new building to be handed over with the apartment I bought off-plan. I don’t know what I will do, so I will have to check which one is better for me at the time. For sure, I will keep them both and I will rent the one that I’m not using.

I'm still also planning to buy more properties, too.

What sanctions would be reimposed?

Under ‘snapback’, measures imposed on Iran by the UN Security Council in six resolutions would be restored, including:

  • An arms embargo
  • A ban on uranium enrichment and reprocessing
  • A ban on launches and other activities with ballistic missiles capable of delivering nuclear weapons, as well as ballistic missile technology transfer and technical assistance
  • A targeted global asset freeze and travel ban on Iranian individuals and entities
  • Authorisation for countries to inspect Iran Air Cargo and Islamic Republic of Iran Shipping Lines cargoes for banned goods
UAE currency: the story behind the money in your pockets
The years Ramadan fell in May

1987

1954

1921

1888

Pakistan World Cup squad

Sarfraz Ahmed (c), Fakhar Zaman, Imam-ul-Haq, Abid Ali, Babar Azam, Haris Sohail, Shoaib Malik, Mohammad Hafeez(subject to fitness), Imad Wasim, Shadab Khan, Hasan Ali, Faheem Ashraf, Junaid Khan, Shaheen Shah Afridi, Mohammad Hasnain      

Two additions for England ODIs: Mohammad Amir and Asif Ali

Infiniti QX80 specs

Engine: twin-turbocharged 3.5-liter V6

Power: 450hp

Torque: 700Nm

Price: From Dh450,000, Autograph model from Dh510,000

Available: Now

THE DEALS

Hamilton $60m x 2 = $120m

Vettel $45m x 2 = $90m

Ricciardo $35m x 2 = $70m

Verstappen $55m x 3 = $165m

Leclerc $20m x 2 = $40m

TOTAL $485m

The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE.

Read part three: the age of the electric vehicle begins

Read part two: how climate change drove the race for an alternative 

Read part one: how cars came to the UAE

The alternatives

• Founded in 2014, Telr is a payment aggregator and gateway with an office in Silicon Oasis. It’s e-commerce entry plan costs Dh349 monthly (plus VAT). QR codes direct customers to an online payment page and merchants can generate payments through messaging apps.

• Business Bay’s Pallapay claims 40,000-plus active merchants who can invoice customers and receive payment by card. Fees range from 1.99 per cent plus Dh1 per transaction depending on payment method and location, such as online or via UAE mobile.

• Tap started in May 2013 in Kuwait, allowing Middle East businesses to bill, accept, receive and make payments online “easier, faster and smoother” via goSell and goCollect. It supports more than 10,000 merchants. Monthly fees range from US$65-100, plus card charges of 2.75-3.75 per cent and Dh1.2 per sale.

2checkout’s “all-in-one payment gateway and merchant account” accepts payments in 200-plus markets for 2.4-3.9 per cent, plus a Dh1.2-Dh1.8 currency conversion charge. The US provider processes online shop and mobile transactions and has 17,000-plus active digital commerce users.

• PayPal is probably the best-known online goods payment method - usually used for eBay purchases -  but can be used to receive funds, providing everyone’s signed up. Costs from 2.9 per cent plus Dh1.2 per transaction.

Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
Quick pearls of wisdom

Focus on gratitude: And do so deeply, he says. “Think of one to three things a day that you’re grateful for. It needs to be specific, too, don’t just say ‘air.’ Really think about it. If you’re grateful for, say, what your parents have done for you, that will motivate you to do more for the world.”

Know how to fight: Shetty married his wife, Radhi, three years ago (he met her in a meditation class before he went off and became a monk). He says they’ve had to learn to respect each other’s “fighting styles” – he’s a talk it-out-immediately person, while she needs space to think. “When you’re having an argument, remember, it’s not you against each other. It’s both of you against the problem. When you win, they lose. If you’re on a team you have to win together.” 

RACE CARD

5pm: Maiden (PA) Dh80,000 1,400m
5.30pm: Maiden (PA) Dh80,000 1,200m
6pm: Arabian Triple Crown Round-1 (PA) Listed Dh230,000 1,600m
6.30pm: HH The President’s Cup (PA) Group 1 Dh2.5million 2,200m
7pm: HH The President’s Cup (TB) Listed Dh380,000 1,400m
7.30pm: Wathba Stallions Cup (PA) Handicap Dh70,000 1,200m.

Essentials

The flights
Whether you trek after mountain gorillas in Rwanda, Uganda or the Congo, the most convenient international airport is in Rwanda’s capital city, Kigali. There are direct flights from Dubai a couple of days a week with RwandAir. Otherwise, an indirect route is available via Nairobi with Kenya Airways. Flydubai flies to Kinshasa in the Democratic Republic of Congo, via Entebbe in Uganda. Expect to pay from US$350 (Dh1,286) return, including taxes.
The tours
Superb ape-watching tours that take in all three gorilla countries mentioned above are run by Natural World Safaris. In September, the company will be operating a unique Ugandan ape safari guided by well-known primatologist Ben Garrod.
In the Democratic Republic of Congo, local operator Kivu Travel can organise pretty much any kind of safari throughout the Virunga National Park and elsewhere in eastern Congo.

Why does a queen bee feast only on royal jelly?

Some facts about bees:

The queen bee eats only royal jelly, an extraordinary food created by worker bees so she lives much longer

The life cycle of a worker bee is from 40-60 days

A queen bee lives for 3-5 years

This allows her to lay millions of eggs and allows the continuity of the bee colony

About 20,000 honey bees and one queen populate each hive

Honey is packed with vital vitamins, minerals, enzymes, water and anti-oxidants.

Apart from honey, five other products are royal jelly, the special food bees feed their queen 

Pollen is their protein source, a super food that is nutritious, rich in amino acids

Beewax is used to construct the combs. Due to its anti-fungal, anti-bacterial elements, it is used in skin treatments

Propolis, a resin-like material produced by bees is used to make hives. It has natural antibiotic qualities so works to sterilize hive,  protects from disease, keeps their home free from germs. Also used to treat sores, infection, warts

Bee venom is used by bees to protect themselves. Has anti-inflammatory properties, sometimes used to relieve conditions such as rheumatoid arthritis, nerve and muscle pain

Honey, royal jelly, pollen have health enhancing qualities

The other three products are used for therapeutic purposes

Is beekeeping dangerous?

As long as you deal with bees gently, you will be safe, says Mohammed Al Najeh, who has worked with bees since he was a boy.

“The biggest mistake people make is they panic when they see a bee. They are small but smart creatures. If you move your hand quickly to hit the bees, this is an aggressive action and bees will defend themselves. They can sense the adrenalin in our body. But if we are calm, they are move away.”

 

 

The years Ramadan fell in May

1987

1954

1921

1888

Defence review at a glance

• Increase defence spending to 2.5% of GDP by 2027 but given “turbulent times it may be necessary to go faster”

• Prioritise a shift towards working with AI and autonomous systems

• Invest in the resilience of military space systems.

• Number of active reserves should be increased by 20%

• More F-35 fighter jets required in the next decade

• New “hybrid Navy” with AUKUS submarines and autonomous vessels

The five pillars of Islam

1. Fasting 

2. Prayer 

3. Hajj 

4. Shahada 

5. Zakat 

Know before you go
  • Jebel Akhdar is a two-hour drive from Muscat airport or a six-hour drive from Dubai. It’s impossible to visit by car unless you have a 4x4. Phone ahead to the hotel to arrange a transfer.
  • If you’re driving, make sure your insurance covers Oman.
  • By air: Budget airlines Air Arabia, Flydubai and SalamAir offer direct routes to Muscat from the UAE.
  • Tourists from the Emirates (UAE nationals not included) must apply for an Omani visa online before arrival at evisa.rop.gov.om. The process typically takes several days.
  • Flash floods are probable due to the terrain and a lack of drainage. Always check the weather before venturing into any canyons or other remote areas and identify a plan of escape that includes high ground, shelter and parking where your car won’t be overtaken by sudden downpours.

 

UAE currency: the story behind the money in your pockets
The years Ramadan fell in May

1987

1954

1921

1888

GULF MEN'S LEAGUE

Pool A Dubai Hurricanes, Bahrain, Dubai Exiles, Dubai Tigers 2

Pool B Abu Dhabi Harlequins, Jebel Ali Dragons, Dubai Knights Eagles, Dubai Tigers

 

Opening fixtures

Thursday, December 5

6.40pm, Pitch 8, Abu Dhabi Harlequins v Dubai Knights Eagles

7pm, Pitch 2, Jebel Ali Dragons v Dubai Tigers

7pm, Pitch 4, Dubai Hurricanes v Dubai Exiles

7pm, Pitch 5, Bahrain v Dubai Eagles 2

 

Recent winners

2018 Dubai Hurricanes

2017 Dubai Exiles

2016 Abu Dhabi Harlequins

2015 Abu Dhabi Harlequins

2014 Abu Dhabi Harlequins

EA Sports FC 25
The specs

Engine: Direct injection 4-cylinder 1.4-litre
Power: 150hp
Torque: 250Nm
Price: From Dh139,000
On sale: Now

UAE currency: the story behind the money in your pockets
The specs: 2018 Chevrolet Trailblazer

Price, base / as tested Dh99,000 / Dh132,000

Engine 3.6L V6

Transmission: Six-speed automatic

Power 275hp @ 6,000rpm

Torque 350Nm @ 3,700rpm

Fuel economy combined 12.2L / 100km

The Specs

Price, base Dh379,000
Engine 2.9-litre, twin-turbo V6
Gearbox eight-speed automatic
Power 503bhp
Torque 443Nm
On sale now

COMPANY%20PROFILE
%3Cp%3E%3Cstrong%3ECompany%20name%3A%3C%2Fstrong%3E%20Sav%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%202021%3Cbr%3E%3Cstrong%3EFounder%3A%3C%2Fstrong%3E%20Purvi%20Munot%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%3Cbr%3E%3Cstrong%3EIndustry%3A%3C%2Fstrong%3E%20FinTech%3Cbr%3E%3Cstrong%3EFunding%3A%3C%2Fstrong%3E%20%24750%2C000%20as%20of%20March%202023%3Cbr%3E%3Cstrong%3EInvestors%3A%3C%2Fstrong%3E%20Angel%20investors%3C%2Fp%3E%0A
Farage on Muslim Brotherhood

Nigel Farage told Reform's annual conference that the party will proscribe the Muslim Brotherhood if he becomes Prime Minister.
"We will stop dangerous organisations with links to terrorism operating in our country," he said. "Quite why we've been so gutless about this – both Labour and Conservative – I don't know.
“All across the Middle East, countries have banned and proscribed the Muslim Brotherhood as a dangerous organisation. We will do the very same.”
It is 10 years since a ground-breaking report into the Muslim Brotherhood by Sir John Jenkins.
Among the former diplomat's findings was an assessment that “the use of extreme violence in the pursuit of the perfect Islamic society” has “never been institutionally disowned” by the movement.
The prime minister at the time, David Cameron, who commissioned the report, said membership or association with the Muslim Brotherhood was a "possible indicator of extremism" but it would not be banned.

Updated: July 09, 2025, 4:01 AM`