Sheikha Shamma is passionate about driving climate action through stories. Photo: The Climate Tribe Hub
Sheikha Shamma is passionate about driving climate action through stories. Photo: The Climate Tribe Hub
Sheikha Shamma is passionate about driving climate action through stories. Photo: The Climate Tribe Hub
Sheikha Shamma is passionate about driving climate action through stories. Photo: The Climate Tribe Hub

Sheikha Shamma opens collective to drive climate action through stories


Rachel Kelly
  • English
  • Arabic

Sheikha Shamma bint Sultan, founder of The Climate Tribe, opened the project's first physical home – The Climate Tribe Hub – this week.

Tucked away in the heart of Abu Dhabi, the interactive space serves as a gathering point for climate storytelling, sustainable design, and hands-on workshops.

Every detail, from tables made of date seeds to furniture woven from palm fibres, reflects the UAE’s local materials and artisanal heritage.

“When we created the hub, we didn’t want it to be a static space,” said Hind Al Ghseen, executive director of The Climate Tribe. “We wanted the community to build it – to be part of it. We sought out local makers and brought them together.”

A lifetime of work

Sheikha Shamma is a passionate climate activist. “It started for me when I was a student at Zayed University,” she told a room of climate advocates this week. “My parents decided to go on a humanitarian trip to Mogadishu – I went with them. It was my first time witnessing the impact of a drought on a population.”

That experience left a lasting mark. “While studying business, I realised our economic models were missing something fundamental – the environmental cost. That moment changed everything for me.”

Her other organisation, the UAE Independent Climate Change Accelerators (UICCA), focuses on policy and corporate alliances, but the Climate Tribe was designed to bring the conversation to a more personal, accessible level. “It provides the human element,” she says.

Global ambition with local heart

Since its founding in 2023, The Climate Tribe has mobilised more than 2,200 people through grassroots initiatives, from tree-planting drives to recycling campaigns.

In total, the group has helped plant 921 trees and divert more than 8,600kg of waste from landfill. Its blend of digital and physical tools – including workshops, tool kits and editorial storytelling – is designed to inspire both behavioural change and systemic action.

According to Ms Al Ghseen, the launch of the hub represents a shift from online engagement to real-world collaboration.

“The Climate Tribe Hub is a true reflection of our values,” she said. “From the materials chosen to the storytelling woven into every corner, it celebrates Emirati heritage and community craftsmanship.”

Initially, the team looked beyond the UAE for climate stories. “We were even planning to film in London,” Ms Al Ghseen said. “But then we realised the UAE was full of untold stories – humble, impactful, and often overlooked. Sustainability here isn’t always commercial. It’s deeply personal.”

The Climate Tribe’s mission remains global – to bring international stories to local audiences and elevate UAE voices on the world stage. But at its heart, the aim is constant: to amplify hope, resilience, and solutions.

When asked whether she believes the world is progressing quickly enough on climate, Sheikha Shamma didn't hesitate.

“No,” she said. “There’s still too much fragmentation. We live in a world of limited resources – we can’t afford to be siloed. We need collaboration more than ever.”

At a glance

Global events: Much of the UK’s economic woes were blamed on “increased global uncertainty”, which can be interpreted as the economic impact of the Ukraine war and the uncertainty over Donald Trump’s tariffs.

 

Growth forecasts: Cut for 2025 from 2 per cent to 1 per cent. The OBR watchdog also estimated inflation will average 3.2 per cent this year

 

Welfare: Universal credit health element cut by 50 per cent and frozen for new claimants, building on cuts to the disability and incapacity bill set out earlier this month

 

Spending cuts: Overall day-to day-spending across government cut by £6.1bn in 2029-30 

 

Tax evasion: Steps to crack down on tax evasion to raise “£6.5bn per year” for the public purse

 

Defence: New high-tech weaponry, upgrading HM Naval Base in Portsmouth

 

Housing: Housebuilding to reach its highest in 40 years, with planning reforms helping generate an extra £3.4bn for public finances

ELIO

Starring: Yonas Kibreab, Zoe Saldana, Brad Garrett

Directors: Madeline Sharafian, Domee Shi, Adrian Molina

Rating: 4/5

MATCH INFO

Uefa Champions League semi-final, first leg
Bayern Munich v Real Madrid

When: April 25, 10.45pm kick-off (UAE)
Where: Allianz Arena, Munich
Live: BeIN Sports HD
Second leg: May 1, Santiago Bernabeu, Madrid

Top 10 in the F1 drivers' standings

1. Sebastian Vettel, Ferrari 202 points

2. Lewis Hamilton, Mercedes-GP 188

3. Valtteri Bottas, Mercedes-GP 169

4. Daniel Ricciardo, Red Bull Racing 117

5. Kimi Raikkonen, Ferrari 116

6. Max Verstappen, Red Bull Racing 67

7. Sergio Perez, Force India 56

8. Esteban Ocon, Force India 45

9. Carlos Sainz Jr, Toro Rosso 35

10. Nico Hulkenberg, Renault 26

Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
F1 The Movie

Starring: Brad Pitt, Damson Idris, Kerry Condon, Javier Bardem

Director: Joseph Kosinski

Rating: 4/5

Dust and sand storms compared

Sand storm

  • Particle size: Larger, heavier sand grains
  • Visibility: Often dramatic with thick "walls" of sand
  • Duration: Short-lived, typically localised
  • Travel distance: Limited 
  • Source: Open desert areas with strong winds

Dust storm

  • Particle size: Much finer, lightweight particles
  • Visibility: Hazy skies but less intense
  • Duration: Can linger for days
  • Travel distance: Long-range, up to thousands of kilometres
  • Source: Can be carried from distant regions
DUBAI WORLD CUP RACE CARD

6.30pm Meydan Classic Trial US$100,000 (Turf) 1,400m

7.05pm Handicap $135,000 (T) 1,400m

7.40pm UAE 2000 Guineas Group Three $250,000 (Dirt) 1,600m

8.15pm Dubai Sprint Listed Handicap $175,000 (T) 1,200m

8.50pm Al Maktoum Challenge Round-2 Group Two $450,000 (D) 1,900m

9.25pm Handicap $135,000 (T) 1,800m

10pm Handicap $135,000 (T) 1,400m

 

The National selections

6.30pm Well Of Wisdom

7.05pm Summrghand

7.40pm Laser Show

8.15pm Angel Alexander

8.50pm Benbatl

9.25pm Art Du Val

10pm: Beyond Reason

Updated: June 27, 2025, 5:22 AM`