Retailers and confectioners are eager to cash-in on the Dubai chocolate craze in Germany - but a legal battle has broken out over the name. AFP
Retailers and confectioners are eager to cash-in on the Dubai chocolate craze in Germany - but a legal battle has broken out over the name. AFP
Retailers and confectioners are eager to cash-in on the Dubai chocolate craze in Germany - but a legal battle has broken out over the name. AFP
Retailers and confectioners are eager to cash-in on the Dubai chocolate craze in Germany - but a legal battle has broken out over the name. AFP

Dubai chocolate sees off Turkish copycat in German court


Tim Stickings
  • English
  • Arabic

A battle for control of the “Dubai chocolate” market has broken out in Germany as retailers look to cash-in on demand for the pistachio and pastry sweets.

One German businessman selling €30 ($30.80) bars of chocolate “handmade in Dubai” scored a legal win this week as a court banned supermarket chain Aldi from selling a version made in Turkey.

Andreas Wilmers also has Swiss confectioner Lindt in his sights over its “premium quality” imitation.

Customers have queued for hours to buy limited-edition versions of the chocolate bars make famous on TikTok. German retailers insist the name Dubai chocolate is merely a recipe for the pistachio and shredded filo pastry filling, but a court was told using the name could mislead customers.

Siding with Mr Wilmers in the Aldi case, judges ruled that consumers would take a product called Alyan Dubai Handmade Chocolate “to mean that the chocolate was manufactured in Dubai”. The supermarket snack packaging had an image of Dubai's skyline but was not made in the UAE.

A small label on the back saying “Origin: Turkey” was not sufficient to “clear up this misunderstanding”, the court in Cologne ruled. Aldi was ordered to pay costs and the “Dubai chocolate” offer has been removed from its website.

Customers queued outside a Lindt store in Stuttgart when it put 100 Dubai chocolate bars on sale in November. AFP
Customers queued outside a Lindt store in Stuttgart when it put 100 Dubai chocolate bars on sale in November. AFP

Mr Wilmers claims to have exclusive rights to distribute a brand called Fex in Germany, which he says he encountered in a mall in Dubai. The bars that sparked the craze are made by a company called Fix Dessert Chocolatier, founded by British-Egyptian entrepreneur Sarah Hamouda. They are only sold in the UAE and have inspired imitators.

Promotional material for Mr Wilmers's “100 per cent original” Fex Dubai chocolate says it is imported weekly from the UAE. “Don't let yourself be fooled,” it says. “The so-called 'Dubai-style' chocolates from other countries? They have nothing to do with this masterpiece!”

It says the product is “made by hand in Dubai with a lot of love” – using Belgian chocolate and imported pistachios because supplies are too short in the UAE.

“The whole world is talking about Dubai chocolate, and we are proud to offer Fex Dubai Chocolate to the European market as a licensed importer,” it says.

Lindt launched a limited-edition Dubai Chocolate line in Germany last November, offering a bar for €15 ($15.40). The company says its master chocolate makers give the recipe “premium quality” and “invite you on a journey into the luxurious world of Dubai chocolate”.

Queues for Dubai chocolate bars in Germany – in pictures

Lindt's bars are made in Germany and Mr Wilmers has filed separate complaints against the Swiss company as well as discount supermarket Lidl. An association representing the German sweets and confectionery industry argued last month that Dubai chocolate was a generic term and that the product could be made anywhere.

“Dubai chocolate is not an indicator of the chocolate's origin, but has become an umbrella term for a certain recipe of filling,” it said.

German customs last week confiscated 90kg of Dubai chocolate from a woman at Hamburg airport that was subject to hundreds of euros in import duties. The 33-year-old passenger had failed to declare her 460 bars of chocolate in three suitcases, and there was no information about ingredients or allergens.

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Syria 1-1 Australia

Syria Al Somah 85'

Australia Kruse 40'

England's all-time record goalscorers:
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Gary Lineker 48
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Key figures in the life of the fort

Sheikh Dhiyab bin Isa (ruled 1761-1793) Built Qasr Al Hosn as a watchtower to guard over the only freshwater well on Abu Dhabi island.

Sheikh Shakhbut bin Dhiyab (ruled 1793-1816) Expanded the tower into a small fort and transferred his ruling place of residence from Liwa Oasis to the fort on the island.

Sheikh Tahnoon bin Shakhbut (ruled 1818-1833) Expanded Qasr Al Hosn further as Abu Dhabi grew from a small village of palm huts to a town of more than 5,000 inhabitants.

Sheikh Khalifa bin Shakhbut (ruled 1833-1845) Repaired and fortified the fort.

Sheikh Saeed bin Tahnoon (ruled 1845-1855) Turned Qasr Al Hosn into a strong two-storied structure.

Sheikh Zayed bin Khalifa (ruled 1855-1909) Expanded Qasr Al Hosn further to reflect the emirate's increasing prominence.

Sheikh Shakhbut bin Sultan (ruled 1928-1966) Renovated and enlarged Qasr Al Hosn, adding a decorative arch and two new villas.

Sheikh Zayed bin Sultan (ruled 1966-2004) Moved the royal residence to Al Manhal palace and kept his diwan at Qasr Al Hosn.

Sources: Jayanti Maitra, www.adach.ae

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England's all-time record goalscorers:
Wayne Rooney 53
Bobby Charlton 49
Gary Lineker 48
Jimmy Greaves 44
Michael Owen 40
Tom Finney 30
Nat Lofthouse 30
Alan Shearer 30
Viv Woodward 29
Frank Lampard 29

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Manchester United 1 Brighton and Hove Albion 0
Man United: Dunk (66' og)

Man of the Match: Shane Duffy (Brighton)

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Year of birth: 1988

Place of birth: Baghdad

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Cryopreservation: A timeline
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Plan to boost public schools

A major shake-up of government-run schools was rolled out across the country in 2017. Known as the Emirati School Model, it placed more emphasis on maths and science while also adding practical skills to the curriculum.

It was accompanied by the promise of a Dh5 billion investment, over six years, to pay for state-of-the-art infrastructure improvements.

Aspects of the school model will be extended to international private schools, the education minister has previously suggested.

Recent developments have also included the introduction of moral education - which public and private schools both must teach - along with reform of the exams system and tougher teacher licensing requirements.

Our family matters legal consultant

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The Owo building is 14 storeys high, seven of which are below ground, with the 30,000 square feet of amenities located subterranean, including a 16-seat private cinema, seven lounges, a gym, games room, treatment suites and bicycle storage.

A clear distinction between the residences and the Raffles hotel with the amenities operated separately.

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Vardy 58'

How to protect yourself when air quality drops

Install an air filter in your home.

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Wear a face mask.

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THE SPECS

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Updated: January 14, 2025, 4:57 PM`