Mental health practitioners, writers and graphic designers create Al-bo’bo posts to spread mental health awareness. Photo: Bogeyman Facebook
Mental health practitioners, writers and graphic designers create Al-bo’bo posts to spread mental health awareness. Photo: Bogeyman Facebook
Mental health practitioners, writers and graphic designers create Al-bo’bo posts to spread mental health awareness. Photo: Bogeyman Facebook
Mental health practitioners, writers and graphic designers create Al-bo’bo posts to spread mental health awareness. Photo: Bogeyman Facebook

'Bogeyman' initiative confronts online bullying and spreads awareness on mental health


  • English
  • Arabic

When Haneen was in high school, she was badly bullied online, forcing her to completely isolate herself.

“I felt helpless … I had no friends,” the 20-year-old, who uses a pseudonym, told The National.

In 2019, Haneen, a cancer patient at the time, was pushed to breaking point after a video mocking her looks went viral. The incident gave her suicidal thoughts, she said.

A victim of online bullying himself, 29-year-old Ghaith Sandouk was motivated to create a new platform to help people such as Haneen overcome these challenges.

“[Haneen's] incident of cyberbullying is what pushed me to act,” Mr Sandouk told The National. “It was a turning point”.

While discussing with friends ways to fight online bullying “Al-bo’bo was born”, said the UAE-based Syrian tech entrepreneur.

In Arabic, Al-bo’bo is the name given to a traditional bogeyman used by adults to scare children into behaving.

Al-bo’bo is a youth-led non-profit online initiative on Facebook and Instagram, driven by volunteers.

It creates easily accessible digital content in a colloquial Arabic dialect, in collaboration with the help of social media influencers to spread their message, say organisers.

The content I read on the platform made me stronger. It helped me deal with the bullies and express my emotions without constraints
Haneen,
victim of online bullying

Based in Syria, the 25 volunteers behind Al-bo’bo include mental health practitioners, writers and graphic designers who create online posts, spreading awareness about cyberbullying and other issues.

“Al-bo’bo changed everything,” Haneen told The National.

“The content I read on the platform made me stronger. It helped me deal with the bullies and express my emotions without constraints.”

Joke or bullying?

The concept behind giving the initiative the name Al-bo’bo is that it represents the horrifying experience of being bullied.

But while it may seem scary and intimidating, “as awareness grows about the nature of cyberbullying and the motives behind it, [Al-bo’bo] shrinks back to its real size”, said Mr Sandouk.

The content engages users through tips on how to navigate a variety of mental health issues – how to fight depression, anxiety, post-traumatic stress disorder and maintain healthy relationships.

Al-bo’bo stands out in a country where psychological support centres are rare – giving hope to Syrian youth traumatised by the civil war that began in 2011.

One post poses the question: “Joke or bullying?” It then explains how to tell the difference. The conclusion: “Not every joke is bullying, but bullying is definitely not a joke.”

With just under 60,000 followers on Facebook and Instagram, Mr Sandouk, who was recognised as one of the 21 Arab Youth Pioneers by the UAE-based Arab Youth Centre for digital innovation in 2023, says Al-bo’bo's content has reached around 2.1 million people.

“But I could never have achieved this alone,” said Mr Sandouk.

Volunteers like 22-year-old Ghena Mohammed, an executive co-ordinator with Al-bo’bo, talk about how rewarding it is to see their work having such a positive impact.

The skewed perceptions and stigma associated with mental health issues link psychological disorders with weakness, lack of faith, or cognitive distortion
Lama Abdulnour,
mental health specialist

But the work also takes an emotional toll, she told The National.

“Some cases had to be referred to mental health professionals, but cost and the negative social perception of mental health challenges often deters them from seeking help,” she said.

The platform highlights the importance of mental health in a region where suffering from psychological issues is still widely considered a taboo.

Some videos are filmed on the streets of Damascus, asking ordinary people on the street about their experiences of bullying.

“The skewed perceptions and stigma associated with mental health issues link psychological disorders with weakness, lack of faith, or cognitive distortion,” mental health specialist Lama Abdulnour told The National.

This is why people refuse to get help, she says.

“This is what I want to change through my work with Al-bo’bo,” said Ms Abdulnour.

In a 2021 report, the World Health Organisation said one in five people in conflict-affected areas suffer from psychological conditions.

A study of 3,326 Syrians found that more than 83 per cent showed symptoms of depression and almost 70 per cent had symptoms of anxiety.

Mr Sandouk and his team now dream of setting up a mental health centre encouraging Syrian society to tackle bullying and hate speech.

But in a country in turmoil, where mental health is considered secondary, these dreams may take some time to be fulfilled.

This article was written in collaboration with Egab.

MATCH INFO

Liverpool 4 (Salah (pen 4, 33', & pen 88', Van Dijk (20')

Leeds United 3 (Harrison 12', Bamford 30', Klich 66')

Man of the match Mohamed Salah (Liverpool)

Famous left-handers

- Marie Curie

- Jimi Hendrix

- Leonardo Di Vinci

- David Bowie

- Paul McCartney

- Albert Einstein

- Jack the Ripper

- Barack Obama

- Helen Keller

- Joan of Arc

COMPANY PROFILE
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Founder: Muhammad Khalid
Based: Abu Dhabi
Sector: Generative AI
Initial investment: Undisclosed
Investment stage: Series A
Investors: Core42
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Electric scooters: some rules to remember
  • Riders must be 14-years-old or over
  • Wear a protective helmet
  • Park the electric scooter in designated parking lots (if any)
  • Do not leave electric scooter in locations that obstruct traffic or pedestrians
  • Solo riders only, no passengers allowed
  • Do not drive outside designated lanes
Dhadak 2

Director: Shazia Iqbal

Starring: Siddhant Chaturvedi, Triptii Dimri 

Rating: 1/5

UAE currency: the story behind the money in your pockets
War 2

Director: Ayan Mukerji

Stars: Hrithik Roshan, NTR, Kiara Advani, Ashutosh Rana

Rating: 2/5

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Starring: Ayushmann Khurrana, Bhumi Pednekar

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Sinopharm vaccine explained

The Sinopharm vaccine was created using techniques that have been around for decades. 

“This is an inactivated vaccine. Simply what it means is that the virus is taken, cultured and inactivated," said Dr Nawal Al Kaabi, chair of the UAE's National Covid-19 Clinical Management Committee.

"What is left is a skeleton of the virus so it looks like a virus, but it is not live."

This is then injected into the body.

"The body will recognise it and form antibodies but because it is inactive, we will need more than one dose. The body will not develop immunity with one dose," she said.

"You have to be exposed more than one time to what we call the antigen."

The vaccine should offer protection for at least months, but no one knows how long beyond that.

Dr Al Kaabi said early vaccine volunteers in China were given shots last spring and still have antibodies today.

“Since it is inactivated, it will not last forever," she said.

Keane on …

Liverpool’s Uefa Champions League bid: “They’re great. With the attacking force they have, for me, they’re certainly one of the favourites. You look at the teams left in it - they’re capable of scoring against anybody at any given time. Defensively they’ve been good, so I don’t see any reason why they couldn’t go on and win it.”

Mohamed Salah’s debut campaign at Anfield: “Unbelievable. He’s been phenomenal. You can name the front three, but for him on a personal level, he’s been unreal. He’s been great to watch and hopefully he can continue now until the end of the season - which I’m sure he will, because he’s been in fine form. He’s been incredible this season.”

Zlatan Ibrahimovic’s instant impact at former club LA Galaxy: “Brilliant. It’s been a great start for him and for the club. They were crying out for another big name there. They were lacking that, for the prestige of LA Galaxy. And now they have one of the finest stars. I hope they can go win something this year.”

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The biog

Simon Nadim has completed 7,000 dives. 

The hardest dive in the UAE is the German U-boat 110m down off the Fujairah coast. 

As a child, he loved the documentaries of Jacques Cousteau

He also led a team that discovered the long-lost portion of the Ines oil tanker. 

If you are interested in diving, he runs the XR Hub Dive Centre in Fujairah

 

Day 5, Dubai Test: At a glance

Moment of the day Given the problems Sri Lanka have had in recent times, it was apt the winning catch was taken by Dinesh Chandimal. He is one of seven different captains Sri Lanka have had in just the past two years. He leads in understated fashion, but by example. His century in the first innings of this series set the shock win in motion.

Stat of the day This was the ninth Test Pakistan have lost in their past 11 matches, a run that started when they lost the final match of their three-Test series against West Indies in Sharjah last year. They have not drawn a match in almost two years and 19 matches, since they were held by England at the Zayed Cricket Stadium in Abu Dhabi in 2015.

The verdict Mickey Arthur basically acknowledged he had erred by basing Pakistan’s gameplan around three seam bowlers and asking for pitches with plenty of grass in Abu Dhabi and Sharjah. Why would Pakistan want to change the method that has treated them so well on these grounds in the past 10 years? It is unlikely Misbah-ul-Haq would have made the same mistake.

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A Cat, A Man, and Two Women
Junichiro
Tamizaki
Translated by Paul McCarthy
Daunt Books 

Cricket World Cup League 2

UAE squad

Rahul Chopra (captain), Aayan Afzal Khan, Ali Naseer, Aryansh Sharma, Basil Hameed, Dhruv Parashar, Junaid Siddique, Muhammad Farooq, Muhammad Jawadullah, Muhammad Waseem, Omid Rahman, Rahul Bhatia, Tanish Suri, Vishnu Sukumaran, Vriitya Aravind

Fixtures

Friday, November 1 – Oman v UAE
Sunday, November 3 – UAE v Netherlands
Thursday, November 7 – UAE v Oman
Saturday, November 9 – Netherlands v UAE

GROUPS AND FIXTURES

Group A
UAE, Italy, Japan, Spain

Group B
Egypt, Iran, Mexico, Russia

Tuesday
4.15pm
: Italy v Japan
5.30pm: Spain v UAE
6.45pm: Egypt v Russia
8pm: Iran v Mexico

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The specs

Engine: 2.0-litre 4-cyl, 48V hybrid

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Power: 325bhp

Torque: 450Nm

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The specs

Engine: 2.0-litre 4cyl turbo

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Engine: 3.4-litre twin-turbo V6 plus supplementary electric motor

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Updated: November 22, 2023, 3:32 AM`