A shopper looks at fruit prices at a supermarket in Abu Dhabi. Nearly two thirds of consumers say they are cutting back. Khushnum Bhandari / The National
A shopper looks at fruit prices at a supermarket in Abu Dhabi. Nearly two thirds of consumers say they are cutting back. Khushnum Bhandari / The National
A shopper looks at fruit prices at a supermarket in Abu Dhabi. Nearly two thirds of consumers say they are cutting back. Khushnum Bhandari / The National
A shopper looks at fruit prices at a supermarket in Abu Dhabi. Nearly two thirds of consumers say they are cutting back. Khushnum Bhandari / The National

Higher prices, poorer quality: Inflation weighs heavily on Middle East shoppers


Rory Reynolds
  • English
  • Arabic

Two-thirds of shoppers plan to tighten their belts due to the rising cost of key goods, a survey has found.

A PwC poll found rising prices for household goods were the top concern for 40 per cent of respondents in Egypt, 35 per cent in Saudi Arabia and 28 per cent in the UAE.

The auditing company found reduced product quality, higher prices for basics and long delivery times on online goods were key trends.

Shoppers now spend much more time switching between physical stores and online deliveries to find the best value goods, it said.

“Consumers and retailers are impacted by rising inflation and cost of living, which in turn influences how consumers shop and make lifestyle choices,” said Norma Taki, PwC’s Middle East consumer markets leader.

“Today, we see that consumers are going hybrid and easily switching channels, between online and in-store shops, or a mixture of both.”

At less than 5 per cent in 2022, inflation in the Gulf has been much lower than in Europe and North America. Government pricing controls on key foodstuffs and low transport costs linked to cheaper petrol are factors.

But many families have tightened their belts, with residential tenants in the UAE and Saudi Arabia seeing increases in the past year.

Headline inflation in Egypt in March was 33 per cent, a record high.

PwC said that on average, shoppers expect to spend mainly on groceries (47 per cent), fashion (40 per cent), and consumer electronics (36 per cent) over the next six months.

“Consumers are becoming more cautious about spending on luxury, home entertainment and virtual activities and increasingly looking for promotions,” PwC said.

PwC's Pulse 5 Middle East findings were based on responses from 771 consumers in Egypt, Saudi Arabia and the UAE. It said 86 per cent of the samples are in the 18-41 age group - reflecting the region’s young demographic profile. About 74 per cent are employed and 39 per cent say they have a hybrid-working pattern.

Since January, The National has been tracking the prices of food staples in supermarkets across the Middle East and North Africa, as well as in India, the UK and US to see how consumers have been affected by the rising cost of living. Read about their experiences here.

10 price-controlled items in the UAE - in pictures

Picture of Joumblatt and Hariri breaking bread sets Twitter alight

Mr Joumblatt’s pessimism regarding the Lebanese political situation didn’t stop him from enjoying a cheerful dinner on Tuesday with several politicians including Mr Hariri.

Caretaker Culture Minister Ghattas Khoury tweeted a picture of the group sitting around a table at a discrete fish restaurant in Beirut’s upscale Sodeco area.

Mr Joumblatt told The National that the fish served at Kelly’s Fish lounge had been very good.

“They really enjoyed their time”, remembers the restaurant owner. “Mr Hariri was taking selfies with everybody”.

Mr Hariri and Mr Joumblatt often have dinner together to discuss recent political developments.

Mr Joumblatt was a close ally of Mr Hariri’s assassinated father, former prime minister Rafik Hariri. The pair were leading figures in the political grouping against the 15-year Syrian occupation of Lebanon that ended after mass protests in 2005 in the wake of Rafik Hariri’s murder. After the younger Hariri took over his father’s mantle in 2004, the relationship with Mr Joumblatt endured.

However, the pair have not always been so close. In the run-up to the election last year, Messrs Hariri and Joumblatt went months without speaking over an argument regarding the new proportional electoral law to be used for the first time. Mr Joumblatt worried that a proportional system, which Mr Hariri backed, would see the influence of his small sect diminished.

With so much of Lebanese politics agreed in late-night meetings behind closed doors, the media and pundits put significant weight on how regularly, where and with who senior politicians meet.

In the picture, alongside Messrs Khoury and Hariri were Mr Joumbatt and his wife Nora, PSP politician Wael Abou Faour and Egyptian ambassador to Lebanon Nazih el Nagari.

The picture of the dinner led to a flurry of excitement on Twitter that it signified an imminent government formation. “God willing, white smoke will rise soon and Walid Beik [a nickname for Walid Joumblatt] will accept to give up the minister of industry”, one user replied to the tweet. “Blessings to you…We would like you to form a cabinet”, wrote another.  

The next few days will be crucial in determining whether these wishes come true.

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England 2 (Lingard 78', Kane 85')
Croatia 1 (Kramaric 57')

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List of alleged parties
  • May 15 2020: Boris Johnson is said to have attended a Downing Street pizza party
  • 27 Nov 2020: PM gives speech at leaving do for his staff
  • Dec 10 2020: Staff party held by then-education secretary Gavin Williamson 
  • Dec 13 2020: Mr Johnson and his then-fiancee Carrie Symonds throw a flat party
  • Dec 14 2020: Shaun Bailey holds staff party at Conservative Party headquarters 
  • Dec 15 2020: PM takes part in a staff quiz
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UAE currency: the story behind the money in your pockets
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Updated: May 03, 2023, 4:47 PM`