Cosmetics brand Sure has launched the world’s first inclusive deodorant designed for people with upper limb disabilities and visual impairments.
Sure, also sold as Rexona and Shield, has worked on the product alongside disability organisations including Muscular Dystrophy Association, Open Style Lab and The Chicago Lighthouse, to ensure that it is functional for people with a range of disabilities.
Among the features designed to make the product as user-friendly as possible are a hooked design for one-handed usage, as well as magnetic closures to make it easy to remove and replace the cap. There is also a larger than usual applicator, a Braille label and a new design for those with limited grip.
It is the world’s first deodorant designed specifically for those with upper limb disabilities.
The brand invited 200 people with disabilities in the US to trial the prototype design and provide feedback on the concept, functionality and brand messaging around the product.
“As a brand that’s committed to inspiring confidence in everyone to move more, Sure believes no one should be held back from experiencing the transformative benefits of movement,” said Kathryn Swallow, global Sure brand vice president.
“More than one billion people are estimated to live with some form of disability, yet products and experiences are still not designed with this community in mind. With Sure Inclusive we hope to inspire bold action across the industry to ensure that people with disabilities have an equal playing field.”
Sure Inclusive is expected to launch in the US and UK in August.
MATCH INFO
Manchester United v Everton
Where: Old Trafford, Manchester
When: Sunday, kick-off 7pm (UAE)
How to watch: Live on BeIN Sports 11HD
Director: Paul Weitz
Stars: Kevin Hart
3/5 stars
Score
New Zealand 266 for 9 in 50 overs
Pakistan 219 all out in 47.2 overs
New Zealand win by 47 runs
New Zealand lead three-match ODI series 1-0
Next match: Zayed Cricket Stadium, Abu Dhabi, Friday
Brief scoreline:
Tottenham 1
Son 78'
Manchester City 0
Three trading apps to try
Sharad Nair recommends three investment apps for UAE residents:
- For beginners or people who want to start investing with limited capital, Mr Nair suggests eToro. “The low fees and low minimum balance requirements make the platform more accessible,” he says. “The user interface is straightforward to understand and operate, while its social element may help ease beginners into the idea of investing money by looking to a virtual community.”
- If you’re an experienced investor, and have $10,000 or more to invest, consider Saxo Bank. “Saxo Bank offers a more comprehensive trading platform with advanced features and insight for more experienced users. It offers a more personalised approach to opening and operating an account on their platform,” he says.
- Finally, StashAway could work for those who want a hands-off approach to their investing. “It removes one of the biggest challenges for novice traders: picking the securities in their portfolio,” Mr Nair says. “A goal-based approach or view towards investing can help motivate residents who may usually shy away from investment platforms.”
Match info
Liverpool 3
Hoedt (10' og), Matip (21'), Salah (45 3')
Southampton 0
How it works
1) The liquid nanoclay is a mixture of water and clay that aims to convert desert land to fertile ground
2) Instead of water draining straight through the sand, it apparently helps the soil retain water
3) One application is said to last five years
4) The cost of treatment per hectare (2.4 acres) of desert varies from $7,000 to $10,000 per hectare
