When it debuted in 2019, Kylie Skin's skincare set sold out within mere minutes.
However, the latest product unveiled as part of Kylie Jenner's beauty empire is proving a little more divisive.
The entrepreneur, 23, announced the release of her skincare brand's hand sanitiser on Tuesday, a product designed to reduce the spread of germs.
The product – which contains 80 per cent alcohol and added glycerin for moisturising benefits – costs $7 on Kylie Skin's website.
After Jenner announced the launch on her social media pages, criticism flooded in from commenters, who accused the star of "cashing in" during the pandemic.
"Kylie really made Kylie Skin hand sanitiser ............. like ? Let’s profit off a pandemic," wrote one Twitter user.
"This has nothing to do with 'skin' no matter what you put in it. It’s hand sanitiser and all the money you got, you should include it free with purchase," added another.
The Kylie Skin line also includes cleansers, face oils, face masks, serums and body lotions.
Others criticised the product's $7 price tag, noting that other brands sell similar-sized produced for less.
"I would rather Purel for $2.99 than Kylies over-priced sanitiser," wrote Twitter user baralise1.
Other fans, however, defended the star's latest launch, noting that Kylie Skin is not the only beauty line to stock hand sanitiser, with labels such as Farmacy, Neal's Yard and Herbivore also selling similar products.
Another noted that Jenner had previously offered up her factory space to create hand sanitiser in the earlier months of the pandemic.
"Not that I am on Kylie's PR team or have any reason to defend her, but in the beginning of the pandemic she publicly donated $1 million to frontline workers and used her factories to make over 6,000 pounds of free hand sanitiser. If you don't like it, don't buy it," Twitter user Jeffrey Morse wrote.
Jenner and her mother, Kris Jenner, joined forces with beauty company Coty in April to manufacture and distribute hand sanitiser to Southern California hospitals amid shortages.
In March, major luxury goods and cosmetics groups such as Louis Vuitton owner LVMH and L'Oreal also used their production lines to make hand sanitisers for hospitals and front-line workers.
Global state-owned investor ranking by size
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United States
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China
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UAE
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Japan
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Norway
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Canada
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Singapore
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Australia
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South Korea
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What is 'Soft Power'?
Soft power was first mentioned in 1990 by former US Defence Secretary Joseph Nye.
He believed that there were alternative ways of cultivating support from other countries, instead of achieving goals using military strength.
Soft power is, at its root, the ability to convince other states to do what you want without force.
This is traditionally achieved by proving that you share morals and values.
UAE currency: the story behind the money in your pockets
ELIO
Starring: Yonas Kibreab, Zoe Saldana, Brad Garrett
Directors: Madeline Sharafian, Domee Shi, Adrian Molina
Rating: 4/5
Benefits of first-time home buyers' scheme
- Priority access to new homes from participating developers
- Discounts on sales price of off-plan units
- Flexible payment plans from developers
- Mortgages with better interest rates, faster approval times and reduced fees
- DLD registration fee can be paid through banks or credit cards at zero interest rates
The specs
Engine: 4.0-litre flat-six
Torque: 450Nm at 6,100rpm
Transmission: 7-speed PDK auto or 6-speed manual
Fuel economy, combined: 13.8L/100km
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Essentials
The flights
Whether you trek after mountain gorillas in Rwanda, Uganda or the Congo, the most convenient international airport is in Rwanda’s capital city, Kigali. There are direct flights from Dubai a couple of days a week with RwandAir. Otherwise, an indirect route is available via Nairobi with Kenya Airways. Flydubai flies to Kinshasa in the Democratic Republic of Congo, via Entebbe in Uganda. Expect to pay from US$350 (Dh1,286) return, including taxes.
The tours
Superb ape-watching tours that take in all three gorilla countries mentioned above are run by Natural World Safaris. In September, the company will be operating a unique Ugandan ape safari guided by well-known primatologist Ben Garrod.
In the Democratic Republic of Congo, local operator Kivu Travel can organise pretty much any kind of safari throughout the Virunga National Park and elsewhere in eastern Congo.
Test
Director: S Sashikanth
Cast: Nayanthara, Siddharth, Meera Jasmine, R Madhavan
Star rating: 2/5