What does Dana White have in common with Kendall and Kylie Jenner? Turns out, the chief executive of the UFC and the Kardashian/Jenner clan – among dozens of other American A-listers – rely on the same precision wellness company for their health hacks.
And now the 10X Health System will be coming to the UAE, co-founder Brandon Dawson tells The National.
In collaboration with the UK’s Reviv Health, 10X will bring its patented genetic testing kits, precision supplements and IV drips, as well as its Superhuman Protocol programme first to Abu Dhabi, followed by a rollout across the UAE by early next year.
While the drips and supplements are tailored to individuals based on comprehensive blood and DNA tests, the three-step Superhuman Protocol entails exposure to low-frequency electromagnetic waves, oxygen therapy and red light therapy. The session averages about 30 minutes, and can be done either in a clinic or at home if you invest in the kit (a la the Jenners).
The end game of the Reviv 10X Health products and programmes is simple: “To maximise human optimisation," says Dawson.
Inroads in human mapping
Red light panels and hyperbaric chambers for oxygen therapy are by no means a new concept in the UAE, as they are available in various clinics and as at-home solutions. Nor are gene tests, customised supplements or NAD+ IV drips meant to boost cellular function.
And while these sound great in theory, the science to support the various treatments is still slim, with few clinical trials and relatively small sample groups. However, Dawson says this is the unique selling point of 10X Health, which has gone a step further and invested in “human mapping”.
“What gives us a competitive advantage is that, alongside Reviv’s Sarah Lomas, we have conducted in-depth, triple-peer-reviewed life science research for the last 10 years. This makes us the only organisation certified to administer IVs in 46 countries, because we’ve mapped the genetic disposition of the population in those countries,” Dawson explains.
Human optimisation is a subject he’s visibly passionate about. “Those involved with healthcare know it is still almost 100 per cent reactive, not proactive. But the reactive global healthcare system follows a science that’s been built for the averages based on manipulated data – and so it can be inefficient and ineffective for many,” adds Dawson.
Among the three types of wellness – critical care, intervention and preventative longevity – he wanted to build something in preventative longevity.
"A system that tells an individual what you should or shouldn't eat, how you should or shouldn't train, what you should or shouldn't use for skincare – so everything from aesthetics all the way through optimal performance," he says.
“When you combine lifestyle choices with replenishing what your body needs in order to be the best version of itself, when you take ownership of who you are at the genetic level and put things in your body that replenishes its natural nutrients, it is that proactive approach that will add to the health, wellness and longevity of the human race. And that’s what my mission is.”
College dropout to conscientious leader
After being voted “least likely to succeed” in high school because he had the lowest GPA, Dawson skipped university and instead got a sales job at a hearing aids company at 19. He started his first company at 25 and became one of the youngest entrepreneurs to ring the New York Stock Exchange bell at 29.
The move into precision wellness came from Dawson’s experience and output in the hearing care space. “When I founded Audigy, we used precision technology to adapt individual lifestyles to hearing technologies. This allowed people to hear when, where and how they wanted, versus people just buying generic hearing aids and then dealing with not hearing very well.”
Its precision care solutions differentiated the company’s positioning in the marketplace, and it was acquired by Danish hearing aid manufacturing company ReSound, which then expanded it worldwide.
Dawson eventually teamed up with American billionaire Grant Cardone, initially in jobs across sales, marketing and real estate. “However, when we sat down and did a strategic roadmap, we realised we wanted a business that could touch billions of human beings. Given I was coming out of healthcare, even though precision hearing is a niche market, I knew one effective way to touch that many people would be to offer a healthcare solution that every individual could participate in.”
The future of human health
The future, according to Dawson, is personalisation to an almost utopian level. “Usually, by the time you have a visible medical problem and go to the hospital, some serious damage has already occurred," he says.
"Now envision a world where you are connected to a digital command and control centre that is able to monitor and report whether you're having issues in real-time or whether the body and blood are optimised. It’s this aspect of our R&D that I am most excited about.”
Dawson notes this is also what brings him to the UAE, which he calls a beautiful place with remarkable people. He says he even feels a special draw to Abu Dhabi.
"Seeing the vision, commitment and impact of the royal family here over the past few months, I realised they're demonstrating the desire to focus on being healthcare leaders, who want to improve longevity, especially with genetics and blood. I see this region as a nucleus of what’s possible around the globe.”
Results
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Benefits of first-time home buyers' scheme
- Priority access to new homes from participating developers
- Discounts on sales price of off-plan units
- Flexible payment plans from developers
- Mortgages with better interest rates, faster approval times and reduced fees
- DLD registration fee can be paid through banks or credit cards at zero interest rates
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Moon Music
Artist: Coldplay
Label: Parlophone/Atlantic
Number of tracks: 10
Rating: 3/5
WISH
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UAE v IRELAND
All matches start at 10am, and will be played in Abu Dhabi
1st ODI, Friday, January 8
2nd ODI, Sunday, January 10
3rd ODI, Tuesday, January 12
4th ODI, Thursday, January 14
Gothia Cup 2025
4,872 matches
1,942 teams
116 pitches
76 nations
26 UAE teams
15 Lebanese teams
2 Kuwaiti teams
THE SPECS
Engine: 1.5-litre turbocharged four-cylinder
Transmission: Constant Variable (CVT)
Power: 141bhp
Torque: 250Nm
Price: Dh64,500
On sale: Now
How green is the expo nursery?
Some 400,000 shrubs and 13,000 trees in the on-site nursery
An additional 450,000 shrubs and 4,000 trees to be delivered in the months leading up to the expo
Ghaf, date palm, acacia arabica, acacia tortilis, vitex or sage, techoma and the salvadora are just some heat tolerant native plants in the nursery
Approximately 340 species of shrubs and trees selected for diverse landscape
The nursery team works exclusively with organic fertilisers and pesticides
All shrubs and trees supplied by Dubai Municipality
Most sourced from farms, nurseries across the country
Plants and trees are re-potted when they arrive at nursery to give them room to grow
Some mature trees are in open areas or planted within the expo site
Green waste is recycled as compost
Treated sewage effluent supplied by Dubai Municipality is used to meet the majority of the nursery’s irrigation needs
Construction workforce peaked at 40,000 workers
About 65,000 people have signed up to volunteer
Main themes of expo is ‘Connecting Minds, Creating the Future’ and three subthemes of opportunity, mobility and sustainability.
Expo 2020 Dubai to open in October 2020 and run for six months
THE SPECS
Engine: 1.5-litre, four-cylinder turbo
Transmission: seven-speed dual clutch automatic
Power: 169bhp
Torque: 250Nm
Price: Dh54,500
On sale: now
More coverage from the Future Forum
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GAC GS8 Specs
Engine: 2.0-litre 4cyl turbo
Power: 248hp at 5,200rpm
Torque: 400Nm at 1,750-4,000rpm
Transmission: 8-speed auto
Fuel consumption: 9.1L/100km
On sale: Now
Price: From Dh149,900
Expo details
Expo 2020 Dubai will be the first World Expo to be held in the Middle East, Africa and South Asia
The world fair will run for six months from October 20, 2020 to April 10, 2021.
It is expected to attract 25 million visits
Some 70 per cent visitors are projected to come from outside the UAE, the largest proportion of international visitors in the 167-year history of World Expos.
More than 30,000 volunteers are required for Expo 2020
The site covers a total of 4.38 sqkm, including a 2 sqkm gated area
It is located adjacent to Al Maktoum International Airport in Dubai South
Killing of Qassem Suleimani
Various Artists
Habibi Funk: An Eclectic Selection Of Music From The Arab World (Habibi Funk)
UAE currency: the story behind the money in your pockets
How has net migration to UK changed?
The figure was broadly flat immediately before the Covid-19 pandemic, standing at 216,000 in the year to June 2018 and 224,000 in the year to June 2019.
It then dropped to an estimated 111,000 in the year to June 2020 when restrictions introduced during the pandemic limited travel and movement.
The total rose to 254,000 in the year to June 2021, followed by steep jumps to 634,000 in the year to June 2022 and 906,000 in the year to June 2023.
The latest available figure of 728,000 for the 12 months to June 2024 suggests levels are starting to decrease.
The five new places of worship
Church of South Indian Parish
St Andrew's Church Mussaffah branch
St Andrew's Church Al Ain branch
St John's Baptist Church, Ruwais
Church of the Virgin Mary and St Paul the Apostle, Ruwais
Kalra's feat
- Becomes fifth batsman to score century in U19 final
- Becomes second Indian to score century in U19 final after Unmukt Chand in 2012
- Scored 122 in youth Test on tour of England
- Bought by Delhi Daredevils for base price of two million Indian rupees (Dh115,000) in 2018 IPL auction
UAE WARRIORS RESULTS
Featherweight
Azouz Anwar (EGY) beat Marcelo Pontes (BRA)
TKO round 2
Catchweight 90kg
Moustafa Rashid Nada (KSA) beat Imad Al Howayeck (LEB)
Split points decision
Welterweight
Gimbat Ismailov (RUS) beat Mohammed Al Khatib (JOR)
TKO round 1
Flyweight (women)
Lucie Bertaud (FRA) beat Kelig Pinson (BEL)
Unanimous points decision
Lightweight
Alexandru Chitoran (ROU) beat Regelo Enumerables Jr (PHI)
TKO round 1
Catchweight 100kg
Marc Vleiger (NED) beat Mohamed Ali (EGY)
Rear neck choke round 1
Featherweight
James Bishop (NZ) beat Mark Valerio (PHI)
TKO round 2
Welterweight
Abdelghani Saber (EGY) beat Gerson Carvalho (BRA)
TKO round 1
Middleweight
Bakhtiyar Abbasov (AZE) beat Igor Litoshik (BLR)
Unanimous points decision
Bantamweight
Fabio Mello (BRA) beat Mark Alcoba (PHI)
Unanimous points decision
Welterweight
Ahmed Labban (LEB) v Magomedsultan Magomedsultanov (RUS)
TKO round 1
Bantamweight
Trent Girdham (AUS) beat Jayson Margallo (PHI)
TKO round 3
Lightweight
Usman Nurmagomedov (RUS) beat Roman Golovinov (UKR)
TKO round 1
Middleweight
Tarek Suleiman (SYR) beat Steve Kennedy (AUS)
Submission round 2
Lightweight
Dan Moret (USA) v Anton Kuivanen (FIN)
TKO round 2
Ms Yang's top tips for parents new to the UAE
- Join parent networks
- Look beyond school fees
- Keep an open mind
Kat Wightman's tips on how to create zones in large spaces
- Area carpets or rugs are the easiest way to segregate spaces while also unifying them.
- Lighting can help define areas. Try pendant lighting over dining tables, and side and floor lamps in living areas.
- Keep the colour palette the same in a room, but combine different tones and textures in different zone. A common accent colour dotted throughout the space brings it together.
- Don’t be afraid to use furniture to break up the space. For example, if you have a sofa placed in the middle of the room, a console unit behind it will give good punctuation.
- Use a considered collection of prints and artworks that work together to form a cohesive journey.
Specs
Engine: 51.5kW electric motor
Range: 400km
Power: 134bhp
Torque: 175Nm
Price: From Dh98,800
Available: Now
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Indoor cricket in a nutshell
Indoor Cricket World Cup – Sep 16-20, Insportz, Dubai
16 Indoor cricket matches are 16 overs per side
8 There are eight players per team
9 There have been nine Indoor Cricket World Cups for men. Australia have won every one.
5 Five runs are deducted from the score when a wickets falls
4 Batsmen bat in pairs, facing four overs per partnership
Scoring In indoor cricket, runs are scored by way of both physical and bonus runs. Physical runs are scored by both batsmen completing a run from one crease to the other. Bonus runs are scored when the ball hits a net in different zones, but only when at least one physical run is score.
Zones
A Front net, behind the striker and wicketkeeper: 0 runs
B Side nets, between the striker and halfway down the pitch: 1 run
C Side nets between halfway and the bowlers end: 2 runs
D Back net: 4 runs on the bounce, 6 runs on the full
More from Rashmee Roshan Lall
Match info
Karnataka Tuskers 110-3
J Charles 35, M Pretorius 1-19, Z Khan 0-16
Deccan Gladiators 111-5 in 8.3 overs
K Pollard 45*, S Zadran 2-18
Tearful appearance
Chancellor Rachel Reeves set markets on edge as she appeared visibly distraught in parliament on Wednesday.
Legislative setbacks for the government have blown a new hole in the budgetary calculations at a time when the deficit is stubbornly large and the economy is struggling to grow.
She appeared with Keir Starmer on Thursday and the pair embraced, but he had failed to give her his backing as she cried a day earlier.
A spokesman said her upset demeanour was due to a personal matter.
