Actor, producer, philanthropist, entrepreneur, sculptor and soon, beauty mogul, Hollywood star Brad Pitt is adding titles to his resume faster than you can say Fight Club.
Pitt, 58, has become the latest celebrity to jump into the beauty business with the launch of his genderless skincare line, Le Domaine. Unveiled via an interview with Vogue published on Wednesday, the brand has been 15 years in the making, and will tout its science-meet-nature credentials, the actor says.
Le Domaine has roots in Chateau Miraval, the vineyard in the South of France that Pitt bought with his ex-wife Angelina Jolie in 2012. Developed with the Perrin family, his partners in the vineyard, ingredients are formulated from grape-based antioxidants, which, according to Vogue, "has long been mined by more established brands".
All products contain a very high concentration of GSM10 and ProGR3, two exclusive patented active compounds that slow down the signs of skin ageing, Le Domaine's website says.
Three products are available upon launch — a moisturising and anti-ageing serum ($385), a moisturising and anti-ageing cream ($320) and a cleansing emulsion ($80). A "fluid cream" will be available from January.
All products are vegan, gender neutral and suitable for all skin types. The packaging is entirely recyclable and also refillable, with striking wooden caps recycled from old wine casks — a nod to its vineyard heritage.
"We wouldn’t have done it unless we felt there was something valid here, something original, something that worked," Pitt tells Vogue. "I get sent stuff all the time and… it’s just all the same for me. But this last year we have been testing Le Domaine and I was really surprised by the results, and that for me, made it worth going forward."
Pitt also cites beauty and wellness mogul Gwyneth Paltrow, with whom he was briefly engaged to in the 1990s, as one of the first to introduce him to skincare.
"I love what Gwyneth’s done [with Goop]. She is still a really dear friend, and she has built this empire," he says. "She has always had that in her as a curator, and it’s been a lovely creative outlet for her. In fact, come to think about it, she was probably the first one who got me to even wash my face twice a day… maybe."
While the actor has made a conscious decision to not front the brand in campaigns, he tells the magazine he was very hands-on with the concept and development.
“I know there are new products nearly every day that people are trying to launch, but if I hadn’t seen a real difference visually in my skin, we wouldn’t have bothered," he says.
But, despite his products' promised efficacy and anti-ageing properties, Pitt says it's a "concept we can't escape".
"I don’t want to be running from ageing. And I would like to see our culture embracing it a bit more, talking about it in those terms," he says. "Something we discussed [in founding Le Domaine] was this headline of 'anti-ageing'. It’s ridiculous. It’s a fairytale.
"But what is real is treating your skin in a healthy manner. And it’s something I’ve learnt to do for my business, but it kinda makes you feel better. And I think that we’re learning that if we love ourselves, if we treat ourselves a little better, then there are long lasting benefits to that."
UAE currency: the story behind the money in your pockets
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SPEC%20SHEET
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Key facilities
- Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
- Premier League-standard football pitch
- 400m Olympic running track
- NBA-spec basketball court with auditorium
- 600-seat auditorium
- Spaces for historical and cultural exploration
- An elevated football field that doubles as a helipad
- Specialist robotics and science laboratories
- AR and VR-enabled learning centres
- Disruption Lab and Research Centre for developing entrepreneurial skills
Benefits of first-time home buyers' scheme
- Priority access to new homes from participating developers
- Discounts on sales price of off-plan units
- Flexible payment plans from developers
- Mortgages with better interest rates, faster approval times and reduced fees
- DLD registration fee can be paid through banks or credit cards at zero interest rates
SNAPSHOT
While Huawei did launch the first smartphone with a 50MP image sensor in its P40 series in 2020, Oppo in 2014 introduced the Find 7, which was capable of taking 50MP images: this was done using a combination of a 13MP sensor and software that resulted in shots seemingly taken from a 50MP camera.
ARGYLLE
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Ms Yang's top tips for parents new to the UAE
- Join parent networks
- Look beyond school fees
- Keep an open mind
The specs
Engine: 4.0-litre flat-six
Torque: 450Nm at 6,100rpm
Transmission: 7-speed PDK auto or 6-speed manual
Fuel economy, combined: 13.8L/100km
On sale: Available to order now
Why does a queen bee feast only on royal jelly?
Some facts about bees:
The queen bee eats only royal jelly, an extraordinary food created by worker bees so she lives much longer
The life cycle of a worker bee is from 40-60 days
A queen bee lives for 3-5 years
This allows her to lay millions of eggs and allows the continuity of the bee colony
About 20,000 honey bees and one queen populate each hive
Honey is packed with vital vitamins, minerals, enzymes, water and anti-oxidants.
Apart from honey, five other products are royal jelly, the special food bees feed their queen
Pollen is their protein source, a super food that is nutritious, rich in amino acids
Beewax is used to construct the combs. Due to its anti-fungal, anti-bacterial elements, it is used in skin treatments
Propolis, a resin-like material produced by bees is used to make hives. It has natural antibiotic qualities so works to sterilize hive, protects from disease, keeps their home free from germs. Also used to treat sores, infection, warts
Bee venom is used by bees to protect themselves. Has anti-inflammatory properties, sometimes used to relieve conditions such as rheumatoid arthritis, nerve and muscle pain
Honey, royal jelly, pollen have health enhancing qualities
The other three products are used for therapeutic purposes
Is beekeeping dangerous?
As long as you deal with bees gently, you will be safe, says Mohammed Al Najeh, who has worked with bees since he was a boy.
“The biggest mistake people make is they panic when they see a bee. They are small but smart creatures. If you move your hand quickly to hit the bees, this is an aggressive action and bees will defend themselves. They can sense the adrenalin in our body. But if we are calm, they are move away.”
Some of Darwish's last words
"They see their tomorrows slipping out of their reach. And though it seems to them that everything outside this reality is heaven, yet they do not want to go to that heaven. They stay, because they are afflicted with hope." - Mahmoud Darwish, to attendees of the Palestine Festival of Literature, 2008
His life in brief: Born in a village near Galilee, he lived in exile for most of his life and started writing poetry after high school. He was arrested several times by Israel for what were deemed to be inciteful poems. Most of his work focused on the love and yearning for his homeland, and he was regarded the Palestinian poet of resistance. Over the course of his life, he published more than 30 poetry collections and books of prose, with his work translated into more than 20 languages. Many of his poems were set to music by Arab composers, most significantly Marcel Khalife. Darwish died on August 9, 2008 after undergoing heart surgery in the United States. He was later buried in Ramallah where a shrine was erected in his honour.
Our legal columnist
Name: Yousef Al Bahar
Advocate at Al Bahar & Associate Advocates and Legal Consultants, established in 1994
Education: Mr Al Bahar was born in 1979 and graduated in 2008 from the Judicial Institute. He took after his father, who was one of the first Emirati lawyers
The specs
Engine: 3.0-litre six-cylinder turbo
Power: 398hp from 5,250rpm
Torque: 580Nm at 1,900-4,800rpm
Transmission: Eight-speed auto
Fuel economy, combined: 6.5L/100km
On sale: December
Price: From Dh330,000 (estimate)
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