Dubai's Address Beach Resort to open in December as it vies to break world records


Hayley Skirka
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One of the biggest additions to Dubai’s JBR skyline is set to open its doors next month.

The Address Beach Resort hotel will open to guests on Thursday, December 17.

Consisting of twin towers connected by what is set to be the tallest inhabited sky bridge in the world, the 77-storey building will be the newest hotel in Dubai when it welcomes guests next month.

The Address Beach Resort is also hoping to be named home to the world's highest infinity pool by Guinness World Records when it opens.

The Dubai Address Beach Resort hopes to have the world's highest infinity pool. Courtesy Address Hotels
The Dubai Address Beach Resort hopes to have the world's highest infinity pool. Courtesy Address Hotels

It's the first beachfront property for Emaar's Address Hotels & Resorts brand, the same group behind other popular Dubai hotels, including the Address Dubai Mall and the Palace Downtown.

The Address Beach Resort will offer plenty of dining options when it opens next month. There will be a Zeta on the 77th floor of the hotel, offering delicious fare with views of the Arabian Gulf, Bluewaters Island and The Palm Jumeirah.

There is also a Li’Brasil – a new concept that fuses Lebanese and Brazilian cuisine – as well as The Restaurant and The Lounge, signature concepts found in Address hotels. The Beach Grill will be located on the hotel's 100-metre private shoreline.

A family-friendly swimming pool and an adults-only pool should keep everyone happy. Up on the elevated sky bridge, visitors will find a fitness centre and spa, as well as some still-to-be-announced restaurants. A few premium residences will also be located on the sky bridge.

Geared towards families, couples and solo travellers, the hotel has 217 rooms consisting of deluxe bedrooms, one and two-bedroom suites and three-bedroom presidential suites. Rates for stays at the JBR hotel start from Dh900.

Long-term travellers and those living in the UAE may opt to stay in The Residences, which contain 443 fully furnished and serviced apartments, as well as 478 residential apartments.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”