Swarovski has a revealed a bold new direction at its store in the Mall of the Emirates.
Entitled Wonderlab, the store, which reopened on Friday, has been completely refurbished, and is now decked out entirely in green, with walls lined with hexagonal jewellery boxes, each one filled with a Swarovski treasure.
In a rebrand spearheaded by the first brand creative director Giovanna Engelbert, the new approach has done away with the old navy blue colour, and instead replaced it with vibrant pink, yellow, green and baby blue.
First unveiled as an all-yellow store in Paris, the Wonderlab concept has also opened in New York in two colours, and now arrives in the UAE covered in floor-to-ceiling green.
The first of its kind in the region, the space has a plush green carpet, tables where customers can try on the pieces (with green chairs, naturally), and walls covered in pretty jewellery boxes in different sizes.
Green, metallic mannequins in a high-polish finish now show off the new array of jewellery that comes in every colour imaginable: earrings, bracelets, rings and necklaces, some even with invisible settings usually only found in high-end jewellery.
To add to the feeling of being inside a treasure trove, the Swarovski collections have been completely mixed up, so that now a crystal parrot sits next to edgy cube earrings based on the rules of sacred geometry, and children’s earrings in the shape of a ladybird nestle against a chic, chunky lilac stone necklace, perfect for dressing up a T-shirt.
Included, too, is the new company logo, which now appears as a pink neon sign in the window. Under Engelbert's new vision, the swan of old, quietly sitting and looking to the left, is gone, replaced with the same bird with wings raised – as if taking off – and now facing the right. It is a small shift, but an important one, signalling the new direction of onwards and upwards the company is striving for.
As a whole, the new store feels fresh, vibrant and exciting, packed with hundreds of beautiful, glittering pieces that span hoop earrings, tennis-style bracelets and elaborate necklaces.
Whether you are in the mood for shopping or merely looking, there is plenty of eye candy in this dazzling new space.
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De De Pyaar De
Produced: Luv Films, YRF Films
Directed: Akiv Ali
Cast: Ajay Devgn, Tabu, Rakul Preet Singh, Jimmy Sheirgill, Jaaved Jaffrey
Rating: 3.5/5 stars
THE BIO
Bio Box
Role Model: Sheikh Zayed, God bless his soul
Favorite book: Zayed Biography of the leader
Favorite quote: To be or not to be, that is the question, from William Shakespeare's Hamlet
Favorite food: seafood
Favorite place to travel: Lebanon
Favorite movie: Braveheart
'Gehraiyaan'
Director:Shakun Batra
Stars:Deepika Padukone, Siddhant Chaturvedi, Ananya Panday, Dhairya Karwa
Rating: 4/5
Winners
Ballon d’Or (Men’s)
Ousmane Dembélé (Paris Saint-Germain / France)
Ballon d’Or Féminin (Women’s)
Aitana Bonmatí (Barcelona / Spain)
Kopa Trophy (Best player under 21 – Men’s)
Lamine Yamal (Barcelona / Spain)
Best Young Women’s Player
Vicky López (Barcelona / Spain)
Yashin Trophy (Best Goalkeeper – Men’s)
Gianluigi Donnarumma (Paris Saint-Germain and Manchester City / Italy)
Best Women’s Goalkeeper
Hannah Hampton (England / Aston Villa and Chelsea)
Men’s Coach of the Year
Luis Enrique (Paris Saint-Germain)
Women’s Coach of the Year
Sarina Wiegman (England)
If you go
Flight connections to Ulaanbaatar are available through a variety of hubs, including Seoul and Beijing, with airlines including Mongolian Airlines and Korean Air. While some nationalities, such as Americans, don’t need a tourist visa for Mongolia, others, including UAE citizens, can obtain a visa on arrival, while others including UK citizens, need to obtain a visa in advance. Contact the Mongolian Embassy in the UAE for more information.
Nomadic Road offers expedition-style trips to Mongolia in January and August, and other destinations during most other months. Its nine-day August 2020 Mongolia trip will cost from $5,250 per person based on two sharing, including airport transfers, two nights’ hotel accommodation in Ulaanbaatar, vehicle rental, fuel, third party vehicle liability insurance, the services of a guide and support team, accommodation, food and entrance fees; nomadicroad.com
A fully guided three-day, two-night itinerary at Three Camel Lodge costs from $2,420 per person based on two sharing, including airport transfers, accommodation, meals and excursions including the Yol Valley and Flaming Cliffs. A return internal flight from Ulaanbaatar to Dalanzadgad costs $300 per person and the flight takes 90 minutes each way; threecamellodge.com
