Sir David Attenborough has certainly made an impact since joining Instagram. Within four hours and 44 minutes of going public with his profile on the social media platform, the 94-year-old naturalist had a follower count of more than one million.
The race to a seven-figure following broke the record previously held by Friends star, Jennifer Aniston, says Guinness World Records.
At the time of writing, two days after joining Instagram, Attenborough had more than 3.7 million followers.
The beloved environmentalist, known for voicing several world-famous nature documentaries, joined Instagram on Thursday in what he explains is a bid to save the planet.
“Hello my name is David Attenborough and I’ve been appearing on radio and television for the last 60 years. But this is my first time on Instagram. I’m making this move and exploring this new way of communication, to me because, as we all know, the world is in trouble,” he says in his first post.
Attenborough goes on to name some of the environmental crises plaguing the planet before saying that over the next few weeks he will be recording messages to explain what the problems are and how we can deal with them.
The account is being run by the team behind A Life On Our Planet. The first post explains: "Social media isn't David's usual habitat so while he's recorded messages solely for Instagram, like the one in this post, we're helping to run this account. In case you're wondering, 'we' are Jonnie and Colin and we worked with David on A Life On Our Planet."
A mystery project with Prince William
Since joining, Attenborough has shared two videos, as well as a series of Instagram Stories, one of which teases a mystery project with Prince William.
The image shows two black directors chairs, with the names Prince William and Sir David written on them, on his Story, Attenborough wrote, "Stay tuned".
Prince William shared the same photo to the Kensington Royal Instagram page, which he shares with his wife, the Duchess of Cambridge.
The royal shed little light on the project, simply captioning it with a series of emojis (a pair of eyes, a video camera and the Earth). He did however geotag the image to Kensington Palace the Cambridge's home in London.
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Timeline
2012-2015
The company offers payments/bribes to win key contracts in the Middle East
May 2017
The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts
September 2021
Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act
October 2021
Court fines Petrofac £77 million for bribery. Former executive receives a two-year suspended sentence
December 2024
Petrofac enters into comprehensive restructuring to strengthen the financial position of the group
May 2025
The High Court of England and Wales approves the company’s restructuring plan
July 2025
The Court of Appeal issues a judgment challenging parts of the restructuring plan
August 2025
Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision
October 2025
Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange
November 2025
180 Petrofac employees laid off in the UAE
Dhadak
Director: Shashank Khaitan
Starring: Janhvi Kapoor, Ishaan Khattar, Ashutosh Rana
Stars: 3
The President's Cake
Director: Hasan Hadi
Starring: Baneen Ahmad Nayyef, Waheed Thabet Khreibat, Sajad Mohamad Qasem
Rating: 4/5
Company%20profile
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10 tips for entry-level job seekers
- Have an up-to-date, professional LinkedIn profile. If you don’t have a LinkedIn account, set one up today. Avoid poor-quality profile pictures with distracting backgrounds. Include a professional summary and begin to grow your network.
- Keep track of the job trends in your sector through the news. Apply for job alerts at your dream organisations and the types of jobs you want – LinkedIn uses AI to share similar relevant jobs based on your selections.
- Double check that you’ve highlighted relevant skills on your resume and LinkedIn profile.
- For most entry-level jobs, your resume will first be filtered by an applicant tracking system for keywords. Look closely at the description of the job you are applying for and mirror the language as much as possible (while being honest and accurate about your skills and experience).
- Keep your CV professional and in a simple format – make sure you tailor your cover letter and application to the company and role.
- Go online and look for details on job specifications for your target position. Make a list of skills required and set yourself some learning goals to tick off all the necessary skills one by one.
- Don’t be afraid to reach outside your immediate friends and family to other acquaintances and let them know you are looking for new opportunities.
- Make sure you’ve set your LinkedIn profile to signal that you are “open to opportunities”. Also be sure to use LinkedIn to search for people who are still actively hiring by searching for those that have the headline “I’m hiring” or “We’re hiring” in their profile.
- Prepare for online interviews using mock interview tools. Even before landing interviews, it can be useful to start practising.
- Be professional and patient. Always be professional with whoever you are interacting with throughout your search process, this will be remembered. You need to be patient, dedicated and not give up on your search. Candidates need to make sure they are following up appropriately for roles they have applied.
Arda Atalay, head of Mena private sector at LinkedIn Talent Solutions, Rudy Bier, managing partner of Kinetic Business Solutions and Ben Kinerman Daltrey, co-founder of KinFitz
What is 'Soft Power'?
Soft power was first mentioned in 1990 by former US Defence Secretary Joseph Nye.
He believed that there were alternative ways of cultivating support from other countries, instead of achieving goals using military strength.
Soft power is, at its root, the ability to convince other states to do what you want without force.
This is traditionally achieved by proving that you share morals and values.
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