The hard working staff of thousands here at Beep Beep headquarters have been told that the people selling are looking for Dh7 million ($1.9 million). They have already turned down multi-million dirham offers, apparently deeming them too low. A site like VIP.ae (and ) is unlikely to be bought for commercial reasons, and I can't imagine many dotcom startups having room in their business model for a seven million dirham domain name. This is at the nexus of pure vanity purchases and vaguely sound business sense, based on a never-ending vanity bubble, . Let us all take a moment to bask in the glory of a bubble whose fundamentals are far stronger than speculative property investment: people with money will always love spending it on silly things, and for that we can all be thankful.