Frank-Steffen Walliser moved from Porsche to take the reins at Bentley in July. Photo: Bentley
Frank-Steffen Walliser moved from Porsche to take the reins at Bentley in July. Photo: Bentley
Frank-Steffen Walliser moved from Porsche to take the reins at Bentley in July. Photo: Bentley
Frank-Steffen Walliser moved from Porsche to take the reins at Bentley in July. Photo: Bentley

Bentley CEO: The UAE is our market for super exclusive, special cars


Nasri Atallah
  • English
  • Arabic

“You have full world competition here,” says Bentley chief executive Frank-Steffen Walliser referring to the fact the UAE’s roads are home to cars from Europe, the US, China and beyond. “It's one of not a lot of places in the world where cars come from everywhere. It’s more or less very open,” he says. “This really reflects a super competitive market.”

As for where Bentley fits into the market, he’s very clear: “In the UAE, we are doing very, very well. We see stability but also growth potential for the upcoming years."

Walliser is in Dubai for the first time since taking over the role of chairman and chief executive at Bentley Motors in July. He’s no stranger to the brand’s parent company, Volkswagen Group, coming off a storied career at Porsche, where he started his journey in 1995.

At Porsche, he managed its all-important 911 and 718 product lines and was also responsible for the 918 Spyder super sports car, an extremely high-performance hybrid. All experiences that will help him shepherd Bentley through its next phase.

The Bentley Continental GT on the track in Dubai. Photo: Bentley
The Bentley Continental GT on the track in Dubai. Photo: Bentley

One aspect of Bentley that will be new to Walliser is the sheer number of possibilities for customisation for each model, which is a key driver of demand in the region. “I think in our segment, the total sales numbers are not that important," he says. "For sure you need a certain volume, but what we see is the quality of the cars. The customers here are keen on having a personalised car.

“We fly in some of our designers, so they sit together with the customer for three or four hours and do the specification of the car. But then it's definitely their car. You can do so many things with a Bentley. We make everything possible. The customers are sometimes surprised by what we can do.

“To give you a rough number, the content on average is double in comparison to the average globally in terms of bespoke content. So this is our market for super exclusive, super special cars."

Joining the very British Bentley after nearly three decades at the very German Porsche doesn't appear to have been a culture shock. “Bentley has a very welcoming culture," he adds. "It's not just another brand, it's another country, it's another culture, it's also another company culture. "A lot of things changed but I felt very positive. The transition was good."

After a process of immersion into the world of the marque, studying its rich history, he rolled up his sleeves and got to work on the present and, more importantly, the future straight away.

Bentley Bentayga Extended Wheelbase. Photo: Bentley
Bentley Bentayga Extended Wheelbase. Photo: Bentley

Bentley doesn't need the wholesale revitalisation it once did. When the Continental GT was launched two decades ago, the brand was ailing. That model single-handedly reinvigorated it for a new generation. Walliser’s challenge now will be to tweak the line-up of models - or the technology behind them - to create a car that can take Bentley into the next two decades.

“The plug-in hybrid was a bold move,” says Walliser about the transition of both the Continental GT and Flying Spur to hybrid-only models. “It was well received by the customers, especially when they're driving the car, they say: ‘Wow, this is completely different. We can feel this hybrid adds more to the car than it takes away.'"

The fully hybrid models are a major step on the brand’s way to electrification, although the target for full electrification was pushed back to 2035. “The move to the electric car is maybe the most demanding task in the history of the car,” says Walliser. “This is clearly driven by regulation, but we also see there's a demand and acceptance for plug-in hybrid. And so this is why we extend our offering and plug-in hybrids in our model lines. And on the other side, we are coming with a full electric Bentley in 2027.”

Walliser knows that some Bentley purists will reject this model, but he also sees it as an opportunity to invite a different type of customer into the Bentley universe. Someone less attracted by W12 engines and more by the intersection of heritage and cutting-edge technology.

That’s the thing with leading a brand like Bentley into the future, you have to juggle heritage, regulation and future planning by constantly bringing new people into your customer base.

While Walliser is committed to preserving Bentley’s heritage and has a keen sense of what needs updating and what doesn't - the logo seems to be safe and there is no Jaguar-like identity crisis here - he knows that forward movement is essential. “If you stay too much in the past and you do not develop design and brand, you lose your reputation over time," he says. "A brand is like a bank account, and if you withdraw all the time you are going to be bankrupt. You need to put something in.”

As for that all-electric model coming in 2027, he remains tight-lipped. “It’s a new segment. Call it ‘luxury urban SUV.’ It’ll be more compact, for a Bentley. It’s still not a tiny car," jokes Walliser. "It’s exciting and we’re very focused on how to bring emotions in an electric car.”

The specs
  • Engine: 3.9-litre twin-turbo V8
  • Power: 640hp
  • Torque: 760nm
  • On sale: 2026
  • Price: Not announced yet
UAE currency: the story behind the money in your pockets
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4.35pm: Tilal Al Khalediah
5.10pm: Continous
5.45pm: Raging Torrent
6.20pm: West Acre
7pm: Flood Zone
7.40pm: Straight No Chaser
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8.50pm: Calandogan
9.30pm: Forever Young

Top financial tips for graduates

Araminta Robertson, of the Financially Mint blog, shares her financial advice for university leavers:

1. Build digital or technical skills: After graduation, people can find it extremely hard to find jobs. From programming to digital marketing, your early twenties are for building skills. Future employers will want people with tech skills.

2. Side hustle: At 16, I lived in a village and started teaching online, as well as doing work as a virtual assistant and marketer. There are six skills you can use online: translation; teaching; programming; digital marketing; design and writing. If you master two, you’ll always be able to make money.

3. Networking: Knowing how to make connections is extremely useful. Use LinkedIn to find people who have the job you want, connect and ask to meet for coffee. Ask how they did it and if they know anyone who can help you. I secured quite a few clients this way.

4. Pay yourself first: The minute you receive any income, put about 15 per cent aside into a savings account you won’t touch, to go towards your emergency fund or to start investing. I do 20 per cent. It helped me start saving immediately.

The story of Edge

Sheikh Mohamed bin Zayed, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the Armed Forces, established Edge in 2019.

It brought together 25 state-owned and independent companies specialising in weapons systems, cyber protection and electronic warfare.

Edge has an annual revenue of $5 billion and employs more than 12,000 people.

Some of the companies include Nimr, a maker of armoured vehicles, Caracal, which manufactures guns and ammunitions company, Lahab

 

Results

5pm: UAE Martyrs Cup (TB) Conditions Dh90,000 2,200m

Winner: Mudaarab, Jim Crowley (jockey), Erwan Charpy (trainer).

5.30pm: Wathba Stallions Cup (PA) Handicap Dh70,000 1,400m

Winner: Jawal Al Reef, Richard Mullen, Hassan Al Hammadi.

6pm: UAE Matyrs Trophy (PA) Maiden Dh80,000 1,600m

Winner: Salima Al Reef, Jesus Rosales, Abdallah Al Hammadi.

6.30pm: Sheikha Fatima bint Mubarak (IFAHR) Apprentice Championship (PA) Prestige Dh100,000 1,600m

Winner: Bainoona, Ricardo Iacopini, Eric Lemartinel.

7pm: Sheikha Fatima bint Mubarak (IFAHR) Ladies World Championship (PA) Prestige Dh125,000 1,600m

Winner: Assyad, Victoria Larsen, Eric Lemartinel.

8pm: Sheikh Zayed bin Sultan Al Nahyan Jewel Crown (PA) Group 1 Dh5,000,000 1,600m

Winner: Mashhur Al Khalediah, Jean-Bernard Eyquem, Phillip Collington.

Mountain%20Boy
%3Cp%3E%3Cstrong%3EDirector%3A%3C%2Fstrong%3E%20Zainab%20Shaheen%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStarring%3A%3C%2Fstrong%3E%20Naser%20Al%20Messabi%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ERating%3C%2Fstrong%3E%3A%203%2F5%3C%2Fp%3E%0A
What is Bitcoin?

Bitcoin is the most popular virtual currency in the world. It was created in 2009 as a new way of paying for things that would not be subject to central banks that are capable of devaluing currency. A Bitcoin itself is essentially a line of computer code. It's signed digitally when it goes from one owner to another. There are sustainability concerns around the cryptocurrency, which stem from the process of "mining" that is central to its existence.

The "miners" use computers to make complex calculations that verify transactions in Bitcoin. This uses a tremendous amount of energy via computers and server farms all over the world, which has given rise to concerns about the amount of fossil fuel-dependent electricity used to power the computers. 

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Director: Goran Hugo Olsson

Rating: 5/5

The Bio

Amal likes watching Japanese animation movies and Manga - her favourite is The Ancient Magus Bride

She is the eldest of 11 children, and has four brothers and six sisters.

Her dream is to meet with all of her friends online from around the world who supported her work throughout the years

Her favourite meal is pizza and stuffed vine leaves

She ams to improve her English and learn Japanese, which many animated programmes originate in

Results

6.30pm: Al Maktoum Challenge Round-2 Group 1 (PA) US$75,000 (Dirt) 1,900m

Winner: Ziyadd, Richard Mullen (jockey), Jean de Roualle (trainer).

7.05pm: Al Rashidiya Group 2 (TB) $250,000 (Turf) 1,800m

Winner: Barney Roy, William Buick, Charlie Appleby.

7.40pm: Meydan Cup Listed Handicap (TB) $175,000 (T) 2,810m

Winner: Secret Advisor, Tadhg O’Shea, Charlie Appleby.

8.15pm: Handicap (TB) $175,000 (D) 1,600m

Winner: Plata O Plomo, Carlos Lopez, Susanne Berneklint.

8.50pm: Handicap (TB) $135,000 (T) 1,600m

Winner: Salute The Soldier, Adrie de Vries, Fawzi Nass.

9.25pm: Al Shindagha Sprint Group 3 (TB) $200,000 (D) 1,200m

Winner: Gladiator King, Mickael Barzalona, Satish Seemar.

The UAE squad for the Asian Indoor and Martial Arts Games

The jiu-jitsu men’s team: Faisal Al Ketbi, Zayed Al Kaabi, Yahia Al Hammadi, Taleb Al Kirbi, Obaid Al Nuaimi, Omar Al Fadhli, Zayed Al Mansoori, Saeed Al Mazroui, Ibrahim Al Hosani, Mohammed Al Qubaisi, Salem Al Suwaidi, Khalfan Belhol, Saood Al Hammadi.

Women’s team: Mouza Al Shamsi, Wadeema Al Yafei, Reem Al Hashmi, Mahra Al Hanaei, Bashayer Al Matrooshi, Hessa Thani, Salwa Al Ali.

Chef Nobu's advice for eating sushi

“One mistake people always make is adding extra wasabi. There is no need for this, because it should already be there between the rice and the fish.
“When eating nigiri, you must dip the fish – not the rice – in soy sauce, otherwise the rice will collapse. Also, don’t use too much soy sauce or it will make you thirsty. For sushi rolls, dip a little of the rice-covered roll lightly in soy sauce and eat in one bite.
“Chopsticks are acceptable, but really, I recommend using your fingers for sushi. Do use chopsticks for sashimi, though.
“The ginger should be eaten separately as a palette cleanser and used to clear the mouth when switching between different pieces of fish.”

UAE currency: the story behind the money in your pockets
Profile of Bitex UAE

Date of launch: November 2018

Founder: Monark Modi

Based: Business Bay, Dubai

Sector: Financial services

Size: Eight employees

Investors: Self-funded to date with $1m of personal savings

The specs

Engine: Four electric motors, one at each wheel

Power: 579hp

Torque: 859Nm

Transmission: Single-speed automatic

Price: From Dh825,900

On sale: Now

Volvo ES90 Specs

Engine: Electric single motor (96kW), twin motor (106kW) and twin motor performance (106kW)

Power: 333hp, 449hp, 680hp

Torque: 480Nm, 670Nm, 870Nm

On sale: Later in 2025 or early 2026, depending on region

Price: Exact regional pricing TBA

The Prison Letters of Nelson Mandela
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Children who witnessed blood bath want to help others

Aged just 11, Khulood Al Najjar’s daughter, Nora, bravely attempted to fight off Philip Spence. Her finger was injured when she put her hand in between the claw hammer and her mother’s head.

As a vital witness, she was forced to relive the ordeal by police who needed to identify the attacker and ensure he was found guilty.

Now aged 16, Nora has decided she wants to dedicate her career to helping other victims of crime.

“It was very horrible for her. She saw her mum, dying, just next to her eyes. But now she just wants to go forward,” said Khulood, speaking about how her eldest daughter was dealing with the trauma of the incident five years ago. “She is saying, 'mama, I want to be a lawyer, I want to help people achieve justice'.”

Khulood’s youngest daughter, Fatima, was seven at the time of the attack and attempted to help paramedics responding to the incident.

“Now she wants to be a maxillofacial doctor,” Khulood said. “She said to me ‘it is because a maxillofacial doctor returned your face, mama’. Now she wants to help people see themselves in the mirror again.”

Khulood’s son, Saeed, was nine in 2014 and slept through the attack. While he did not witness the trauma, this made it more difficult for him to understand what had happened. He has ambitions to become an engineer.

Tonight's Chat on The National

Tonight's Chat is a series of online conversations on The National. The series features a diverse range of celebrities, politicians and business leaders from around the Arab world.

Tonight’s Chat host Ricardo Karam is a renowned author and broadcaster who has previously interviewed Bill Gates, Carlos Ghosn, Andre Agassi and the late Zaha Hadid, among others.

Intellectually curious and thought-provoking, Tonight’s Chat moves the conversation forward.

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UAE currency: the story behind the money in your pockets
Lexus LX700h specs

Engine: 3.4-litre twin-turbo V6 plus supplementary electric motor

Power: 464hp at 5,200rpm

Torque: 790Nm from 2,000-3,600rpm

Transmission: 10-speed auto

Fuel consumption: 11.7L/100km

On sale: Now

Price: From Dh590,000

Updated: February 12, 2025, 2:01 PM`