Premium carmakers are currently facing one of the biggest challenges of their existence – how to go electric without losing their competitive edge or alienating their core audience. There’s no alternative, as the carbon-emission noose is getting tighter. The coming European legislation is especially draconian - from 2035, all new cars sold in the EU must have zero carbon dioxide emissions.
The transition to electrification is arguably less of a challenge for brands that churn out affordable mainstream cars than it is for their upmarket counterparts. After all, the likes of Ferrari, Lamborghini, Bentley and Maserati depend largely on sonorous V6, V8, V10 or V12 combustion engines to infuse their vehicles with an inimitable charisma.
So, how do these exalted marques dispense with engines that squash fuel and air to create an almighty bang – and unique soundtrack in the process – in favour of near-silent electric motors that are all but indistinguishable from one another?
Going electric while maintaining premium signatures
Ferrari chief executive Benedetto Vigna says there’s no way around electrification, but he argues this need not be a bad thing. Speaking to The National, he says: “Electrification is a must as we need to reduce emissions, but we can also use this to further enhance performance. Contrary to the general notion, electric motors are not silent; each has its own signature.”
The Prancing Horse is on track to launch its first-ever EV in the last quarter of next year, and Vigna promises the debutante will remain true to the brand’s core DNA. “The Ferrari motor will speak the language of the car,” Vigna says. “We will develop our own core components, so the first full-electric Ferrari will still be a Ferrari, leveraging the extensive know-how of our Formula One team.”
Vigna’s EV-embracing tone is echoed by former Rolls-Royce chief executive Torsten Muller-Otvos, who says that the new, fully electrified Spectre was built in response to demand from customers, who, in many cases, already own an electric vehicle from another manufacturer. “The guiding light is Rolls-Royce first, electric second. That’s why we also decided to go with classical Rolls-Royce proportions. It needs to look like a Rolls-Royce – monolithic, great stature, it carries proudly the pantheon grille,” Muller-Otvos told Car Magazine late last year.
“It drives like a Rolls-Royce, it accelerates like a Rolls-Royce, it wafts like a Rolls-Royce, it carries lovely features like starlight headlining, it has all the same materials – while being electric,” he says. “We also made the decision that with this car you could not get electric and combustion. The Spectre is only electric. All future Rolls-Royces from 2030 will be only electric, while maintaining what Rolls-Royce stands for. This should be the most dynamic RR ever in history. And it is.”
Poignantly, Muller-Otvos points out that Rolls-Royce’s USP is that its cars are smooth, quiet and torquey – characteristics that are easy to achieve with electric motors – making the transition to electrification easier than for brands such as Lamborghini and Ferrari, which rely largely on the sound and visceral appeal of a high revving, finely tuned combustion engine. Lamborghini recently rolled out its first series-production plug-in-hybrid model – the Revuelto hypercar – but in 2028, it will take the next step with the launch of the fully electrified Lanzador, a rakish crossover with a coupe-esque roofline.
Although raucous combustion engines have been a Lamborghini trademark since the Raging Bull’s 1963 inception, the brand’s chief technical officer, Rouven Mohr, says the coming Lanzador EV will not be a watered-down offering devoid of charisma. “We will not do mellow,” he told Car and Driver. “There are a lot of opportunities that you get from the electric drivetrain that are not possible with a combustion car. And at the moment no one is using them the way we plan to.
“I like the statement that the most ‘rowdy’ EV has to be a Lamborghini. At the end of the day, the difference will be the control algorithm, how you control the dynamic systems in the car to create an emotional connection. We will develop, in-house, our own functionalities. It will be completely different from what you see at the moment on the electric market,” Mohr adds.
Like its Ferrari and Lamborghini compatriots, Maserati is a storied brand with a unique Italian sense of style and verve. What’s more, each car wearing the trident logo invariably has an evocative exhaust note, so the transition to electrification obviously needs to be skilfully navigated by the Modenese marque. Maserati chief commercial officer Bernard Loire says there’s no cause for concern. “We believe we can combine Maserati-ness – that experience – with an electric motor,” he told Car Magazine in September.
“At this moment, because we are in a transition period, we are offering both technologies. We will give the choice with the Grecale, a combustion engine or electric. Same with the GranTurismo.
“Future products will be launching with electric powertrains. The luxury experience and the performance experience, we have to deliver it, because that’s Maserati. The design must be timeless Italian design because that’s Maserati. An e-motor provides fantastic acceleration. We have our own sound signature,” he says.
Loire suggests he doesn’t see major barriers to continuing to provide the full Maserati experience, particularly as the brand’s new audience – primarily the younger generation – likes luxury, but not necessarily because it is a V8 or a V6.
“Combining the newest technology, the newest in infotainment for instance, with the design and the luxury of a Maserati, will probably open new doors,” he adds.
Looking to sustainable materials
Century-old Bentley also has a full-electric future chalked out, according to board member and head of research and development Matthias Rabe. “The future of Bentley will be fully electric,” he tells The National. “We are working not just on one car, but a whole family.
“By 2025, we will have our first full-electric car; by 2026, all our cars will be plug-in hybrid or full electric; and by 2030, Bentley’s line-up will be entirely electric, with combustion engines banished entirely.
“Our strong message in our Beyond 100 strategy is to go full electric by the end of the decade. To do that, our machines not only have to be fascinating cars, but they must make people say: ‘Oh, that’s really a Bentley. That’s really a cool car.’
“Our EVs will be an outstanding combination of the classical strengths of Bentley, such as expert craftsmanship and materials, and building in sustainability and a more digital approach.”
One example of Bentley’s craftsmanship and use of unique materials is its incorporation in the cabin of 5,000-year-old riverwood that was decomposing in lakes and rivers in East Anglia, England.
“We’ve been able to extract it, revitalise and polish it to turn it into a veneer with a unique finish,” says Bentley chief executive Adrian Hallmark. “So, you’ve got a 5,000-year-old veneer that looks amazing. What this means is that the future of luxury can be just as inspirational, even more so than in the past, in terms of materials, colours and trim. We just have to make sure we do it in a sustainable way.”
Hallmark says this focus applies not only to cars, but also to the processes that go into making them. “Our production at Crewe is already carbon neutral, by taking energy from the solar farm down the road and by buying green energy for whatever else we need.”
However, it’s not all plain sailing on the electrification front as Mercedes-Benz and Audi are among several brands that have had to cut back their EV production targets due to lacklustre customer demand for vehicles with a plug.
Mercedes-Benz chief executive Ola Kallenius warns that price parity between EVs and combustion-powered cars is still “many years away”, and some consumers are deterred by what they perceive as inadequate recharging infrastructure, as well as the fact that at least 30 to 40 minutes are required for the car to be charged 80 per cent – and that’s at a fast-charging facility.
Environmental impact of electric vehicles
There are also questions about EVs’ true environmental friendliness. While it’s true that these vehicles emit no carbon dioxide while driving, their benefit is reduced if the electricity used to recharge them was produced by a coal-fired power plant.
In addition to that, manufacturing an EV has a higher carbon footprint than producing a conventional car, and there’s also an environmental cost to mining the lithium, cobalt and nickel that goes into making their batteries.
Depending on how you calculate it, you’d need to drive an EV for between 80,000km and 120,000km before you reach the break-even point in terms of carbon dioxide emissions compared with an equivalent combustion-powered car.
In other words, EVs may not be the ecological panacea they’re being made out to be by lawmakers and environmental groups.
Be that as it may, the electrification gauntlet has been thrown down to carmakers by government legislation, and even the premium marques aren’t exempt. They may not have wanted to go down this path just yet, but they’re embracing the challenge all the same.
The low down
Producers: Uniglobe Entertainment & Vision Films
Director: Namrata Singh Gujral
Cast: Rajkummar Rao, Nargis Fakhri, Bo Derek, Candy Clark
Rating: 2/5
ELIO
Starring: Yonas Kibreab, Zoe Saldana, Brad Garrett
Directors: Madeline Sharafian, Domee Shi, Adrian Molina
Rating: 4/5
Ferrari 12Cilindri specs
Engine: naturally aspirated 6.5-liter V12
Power: 819hp
Torque: 678Nm at 7,250rpm
Price: From Dh1,700,000
Available: Now
Living in...
This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.
10 tips for entry-level job seekers
- Have an up-to-date, professional LinkedIn profile. If you don’t have a LinkedIn account, set one up today. Avoid poor-quality profile pictures with distracting backgrounds. Include a professional summary and begin to grow your network.
- Keep track of the job trends in your sector through the news. Apply for job alerts at your dream organisations and the types of jobs you want – LinkedIn uses AI to share similar relevant jobs based on your selections.
- Double check that you’ve highlighted relevant skills on your resume and LinkedIn profile.
- For most entry-level jobs, your resume will first be filtered by an applicant tracking system for keywords. Look closely at the description of the job you are applying for and mirror the language as much as possible (while being honest and accurate about your skills and experience).
- Keep your CV professional and in a simple format – make sure you tailor your cover letter and application to the company and role.
- Go online and look for details on job specifications for your target position. Make a list of skills required and set yourself some learning goals to tick off all the necessary skills one by one.
- Don’t be afraid to reach outside your immediate friends and family to other acquaintances and let them know you are looking for new opportunities.
- Make sure you’ve set your LinkedIn profile to signal that you are “open to opportunities”. Also be sure to use LinkedIn to search for people who are still actively hiring by searching for those that have the headline “I’m hiring” or “We’re hiring” in their profile.
- Prepare for online interviews using mock interview tools. Even before landing interviews, it can be useful to start practising.
- Be professional and patient. Always be professional with whoever you are interacting with throughout your search process, this will be remembered. You need to be patient, dedicated and not give up on your search. Candidates need to make sure they are following up appropriately for roles they have applied.
Arda Atalay, head of Mena private sector at LinkedIn Talent Solutions, Rudy Bier, managing partner of Kinetic Business Solutions and Ben Kinerman Daltrey, co-founder of KinFitz
SPECS
%3Cp%3E%3Cstrong%3EEngine%3C%2Fstrong%3E%3A%202-litre%20direct%20injection%20turbo%20%0D%3Cbr%3E%3Cstrong%3ETransmission%3C%2Fstrong%3E%3A%207-speed%20automatic%20%0D%3Cbr%3E%3Cstrong%3EPower%3C%2Fstrong%3E%3A%20261hp%20%0D%3Cbr%3E%3Cstrong%3ETorque%3C%2Fstrong%3E%3A%20400Nm%20%0D%3Cbr%3E%3Cstrong%3EPrice%3C%2Fstrong%3E%3A%20From%20Dh134%2C999%26nbsp%3B%3C%2Fp%3E%0A
UAE currency: the story behind the money in your pockets
MATCH INFO
Karnataka Tuskers 110-5 (10 ovs)
Tharanga 48, Shafiq 34, Rampaul 2-16
Delhi Bulls 91-8 (10 ovs)
Mathews 31, Rimmington 3-28
Karnataka Tuskers win by 19 runs
Dengue%20fever%20symptoms
%3Cul%3E%0A%3Cli%3EHigh%20fever%3C%2Fli%3E%0A%3Cli%3EIntense%20pain%20behind%20your%20eyes%3C%2Fli%3E%0A%3Cli%3ESevere%20headache%3C%2Fli%3E%0A%3Cli%3EMuscle%20and%20joint%20pains%3C%2Fli%3E%0A%3Cli%3ENausea%3C%2Fli%3E%0A%3Cli%3EVomiting%3C%2Fli%3E%0A%3Cli%3ESwollen%20glands%3C%2Fli%3E%0A%3Cli%3ERash%3C%2Fli%3E%0A%3C%2Ful%3E%0A%3Cp%3EIf%20symptoms%20occur%2C%20they%20usually%20last%20for%20two-seven%20days%3C%2Fp%3E%0A
Common%20symptoms%20of%20MS
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Lexus LX700h specs
Engine: 3.4-litre twin-turbo V6 plus supplementary electric motor
Power: 464hp at 5,200rpm
Torque: 790Nm from 2,000-3,600rpm
Transmission: 10-speed auto
Fuel consumption: 11.7L/100km
On sale: Now
Price: From Dh590,000
HOW TO WATCH
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Killing of Qassem Suleimani
More from Rashmee Roshan Lall
Company%20profile%20
%3Cp%3E%3Cstrong%3EName%3A%20%3C%2Fstrong%3EElggo%3Cbr%3E%3Cstrong%3EStarted%3A%3C%2Fstrong%3E%20August%202022%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Luma%20Makari%20and%20Mirna%20Mneimneh%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%2C%20UAE%3Cbr%3E%3Cstrong%3ESector%3A%3C%2Fstrong%3E%20Education%20technology%20%2F%20health%20technology%3Cbr%3E%3Cstrong%3ESize%3A%3C%2Fstrong%3E%20Four%20employees%3Cbr%3E%3Cstrong%3EInvestment%20stage%3A%3C%2Fstrong%3E%20Pre-seed%3C%2Fp%3E%0A
Voices: How A Great Singer Can Change Your Life
Nick Coleman
Jonathan Cape
Key facilities
- Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
- Premier League-standard football pitch
- 400m Olympic running track
- NBA-spec basketball court with auditorium
- 600-seat auditorium
- Spaces for historical and cultural exploration
- An elevated football field that doubles as a helipad
- Specialist robotics and science laboratories
- AR and VR-enabled learning centres
- Disruption Lab and Research Centre for developing entrepreneurial skills
The biog
Date of birth: 27 May, 1995
Place of birth: Dubai, UAE
Status: Single
School: Al Ittihad private school in Al Mamzar
University: University of Sharjah
Degree: Renewable and Sustainable Energy
Hobby: I enjoy travelling a lot, not just for fun, but I like to cross things off my bucket list and the map and do something there like a 'green project'.
COMPANY%20PROFILE
%3Cp%3E%3Cstrong%3EName%3A%3C%2Fstrong%3E%20Carzaty%2C%20now%20Kavak%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%3Cbr%3E%3Cstrong%3ELaunch%20year%3A%20%3C%2Fstrong%3ECarzaty%20launched%20in%202018%2C%20Kavak%20in%20the%20GCC%20launched%20in%202022%3Cbr%3E%3Cstrong%3ENumber%20of%20employees%3A%3C%2Fstrong%3E%20140%3Cbr%3E%3Cstrong%3ESector%3A%3C%2Fstrong%3E%20Automotive%3Cbr%3E%3Cstrong%3EFunding%3A%20%3C%2Fstrong%3ECarzaty%20raised%20%246m%20in%20equity%20and%20%244m%20in%20debt%3B%20Kavak%20plans%20%24130m%20investment%20in%20the%20GCC%3C%2Fp%3E%0A
Which honey takes your fancy?
Al Ghaf Honey
The Al Ghaf tree is a local desert tree which bears the harsh summers with drought and high temperatures. From the rich flowers, bees that pollinate this tree can produce delicious red colour honey in June and July each year
Sidr Honey
The Sidr tree is an evergreen tree with long and strong forked branches. The blossom from this tree is called Yabyab, which provides rich food for bees to produce honey in October and November. This honey is the most expensive, but tastiest
Samar Honey
The Samar tree trunk, leaves and blossom contains Barm which is the secret of healing. You can enjoy the best types of honey from this tree every year in May and June. It is an historical witness to the life of the Emirati nation which represents the harsh desert and mountain environments
MWTC info
Tickets to the MWTC range from Dh100 and can be purchased from www.ticketmaster.ae or by calling 800 86 823 from within the UAE or 971 4 366 2289 from outside the country and all Virgin Megastores. Fans looking to attend all three days of the MWTC can avail of a special 20 percent discount on ticket prices.
In numbers: China in Dubai
The number of Chinese people living in Dubai: An estimated 200,000
Number of Chinese people in International City: Almost 50,000
Daily visitors to Dragon Mart in 2018/19: 120,000
Daily visitors to Dragon Mart in 2010: 20,000
Percentage increase in visitors in eight years: 500 per cent
In%20the%20Land%20of%20Saints%20and%20Sinners
%3Cp%3E%3Cstrong%3EDirector%3A%20%3C%2Fstrong%3ERobert%20Lorenz%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3EStarring%3A%3C%2Fstrong%3E%20Liam%20Neeson%2C%20Kerry%20Condon%2C%20Jack%20Gleeson%2C%20Ciaran%20Hinds%3C%2Fp%3E%0A%3Cp%3E%3Cstrong%3ERating%3A%20%3C%2Fstrong%3E2%2F5%3C%2Fp%3E%0A
F1 The Movie
Starring: Brad Pitt, Damson Idris, Kerry Condon, Javier Bardem
Director: Joseph Kosinski
Rating: 4/5
88 Video's most popular rentals
Avengers 3: Infinity War: an American superhero film released in 2018 and based on the Marvel Comics story.
Sholay: a 1975 Indian action-adventure film. It follows the adventures of two criminals hired by police to catch a vagabond. The film was panned on release but is now considered a classic.
Lucifer: is a 2019 Malayalam-language action film. It dives into the gritty world of Kerala’s politics and has become one of the highest-grossing Malayalam films of all time.
Killing of Qassem Suleimani
Where to donate in the UAE
The Emirates Charity Portal
You can donate to several registered charities through a “donation catalogue”. The use of the donation is quite specific, such as buying a fan for a poor family in Niger for Dh130.
The General Authority of Islamic Affairs & Endowments
The site has an e-donation service accepting debit card, credit card or e-Dirham, an electronic payment tool developed by the Ministry of Finance and First Abu Dhabi Bank.
Al Noor Special Needs Centre
You can donate online or order Smiles n’ Stuff products handcrafted by Al Noor students. The centre publishes a wish list of extras needed, starting at Dh500.
Beit Al Khair Society
Beit Al Khair Society has the motto “From – and to – the UAE,” with donations going towards the neediest in the country. Its website has a list of physical donation sites, but people can also contribute money by SMS, bank transfer and through the hotline 800-22554.
Dar Al Ber Society
Dar Al Ber Society, which has charity projects in 39 countries, accept cash payments, money transfers or SMS donations. Its donation hotline is 800-79.
Dubai Cares
Dubai Cares provides several options for individuals and companies to donate, including online, through banks, at retail outlets, via phone and by purchasing Dubai Cares branded merchandise. It is currently running a campaign called Bookings 2030, which allows people to help change the future of six underprivileged children and young people.
Emirates Airline Foundation
Those who travel on Emirates have undoubtedly seen the little donation envelopes in the seat pockets. But the foundation also accepts donations online and in the form of Skywards Miles. Donated miles are used to sponsor travel for doctors, surgeons, engineers and other professionals volunteering on humanitarian missions around the world.
Emirates Red Crescent
On the Emirates Red Crescent website you can choose between 35 different purposes for your donation, such as providing food for fasters, supporting debtors and contributing to a refugee women fund. It also has a list of bank accounts for each donation type.
Gulf for Good
Gulf for Good raises funds for partner charity projects through challenges, like climbing Kilimanjaro and cycling through Thailand. This year’s projects are in partnership with Street Child Nepal, Larchfield Kids, the Foundation for African Empowerment and SOS Children's Villages. Since 2001, the organisation has raised more than $3.5 million (Dh12.8m) in support of over 50 children’s charities.
Noor Dubai Foundation
Sheikh Mohammed bin Rashid Al Maktoum launched the Noor Dubai Foundation a decade ago with the aim of eliminating all forms of preventable blindness globally. You can donate Dh50 to support mobile eye camps by texting the word “Noor” to 4565 (Etisalat) or 4849 (du).
Who are the Sacklers?
The Sackler family is a transatlantic dynasty that owns Purdue Pharma, which manufactures and markets OxyContin, one of the drugs at the centre of America's opioids crisis. The family is well known for their generous philanthropy towards the world's top cultural institutions, including Guggenheim Museum, the National Portrait Gallery, Tate in Britain, Yale University and the Serpentine Gallery, to name a few. Two branches of the family control Purdue Pharma.
Isaac Sackler and Sophie Greenberg were Jewish immigrants who arrived in New York before the First World War. They had three sons. The first, Arthur, died before OxyContin was invented. The second, Mortimer, who died aged 93 in 2010, was a former chief executive of Purdue Pharma. The third, Raymond, died aged 97 in 2017 and was also a former chief executive of Purdue Pharma.
It was Arthur, a psychiatrist and pharmaceutical marketeer, who started the family business dynasty. He and his brothers bought a small company called Purdue Frederick; among their first products were laxatives and prescription earwax remover.
Arthur's branch of the family has not been involved in Purdue for many years and his daughter, Elizabeth, has spoken out against it, saying the company's role in America's drugs crisis is "morally abhorrent".
The lawsuits that were brought by the attorneys general of New York and Massachussetts named eight Sacklers. This includes Kathe, Mortimer, Richard, Jonathan and Ilene Sackler Lefcourt, who are all the children of either Mortimer or Raymond. Then there's Theresa Sackler, who is Mortimer senior's widow; Beverly, Raymond's widow; and David Sackler, Raymond's grandson.
Members of the Sackler family are rarely seen in public.
COMPANY%20PROFILE
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UAE currency: the story behind the money in your pockets
UAE currency: the story behind the money in your pockets
Race%20card
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World ranking (at month’s end)
Jan - 257
Feb - 198
Mar - 159
Apr - 161
May - 159
Jun – 162
Currently: 88
Year-end rank since turning pro
2016 - 279
2015 - 185
2014 - 143
2013 - 63
2012 - 384
2011 - 883
The specs
Price: From Dh180,000 (estimate)
Engine: 2.0-litre turbocharged and supercharged in-line four-cylinder
Transmission: Eight-speed automatic
Power: 320hp @ 5,700rpm
Torque: 400Nm @ 2,200rpm
Fuel economy, combined: 9.7L / 100km
The specs: 2019 Infiniti QX50
Price, base: Dh138,000 (estimate)
Engine: 2.0L, turbocharged, in-line four-cylinder
Transmission: Continuously variable transmission
Power: 268hp @ 5,600rpm
Torque: 380Nm @ 4,400rpm
Fuel economy: 6.7L / 100km (estimate)
Also on December 7 to 9, the third edition of the Gulf Car Festival (www.gulfcarfestival.com) will take over Dubai Festival City Mall, a new venue for the event. Last year's festival brought together about 900 cars worth more than Dh300 million from across the Emirates and wider Gulf region – and that first figure is set to swell by several hundred this time around, with between 1,000 and 1,200 cars expected. The first day is themed around American muscle; the second centres on supercars, exotics, European cars and classics; and the final day will major in JDM (Japanese domestic market) cars, tuned vehicles and trucks. Individuals and car clubs can register their vehicles, although the festival isn’t all static displays, with stunt drifting, a rev battle, car pulls and a burnout competition.
Tips for job-seekers
- Do not submit your application through the Easy Apply button on LinkedIn. Employers receive between 600 and 800 replies for each job advert on the platform. If you are the right fit for a job, connect to a relevant person in the company on LinkedIn and send them a direct message.
- Make sure you are an exact fit for the job advertised. If you are an HR manager with five years’ experience in retail and the job requires a similar candidate with five years’ experience in consumer, you should apply. But if you have no experience in HR, do not apply for the job.
David Mackenzie, founder of recruitment agency Mackenzie Jones Middle East
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COMPANY PROFILE
Name: Qyubic
Started: October 2023
Founder: Namrata Raina
Based: Dubai
Sector: E-commerce
Current number of staff: 10
Investment stage: Pre-seed
Initial investment: Undisclosed
Sholto Byrnes on Myanmar politics
Global state-owned investor ranking by size
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United States
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China
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UAE
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Japan
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5
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Norway
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Canada
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Singapore
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Australia
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Saudi Arabia
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South Korea
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SPECS
Toyota land Cruiser 2020 5.7L VXR
Engine: 5.7-litre V8
Transmission: eight-speed automatic
Power: 362hp
Torque: 530Nm
Price: Dh329,000 (base model 4.0L EXR Dh215,900)
