A pay-per-minute chauffeur service, Zofeur can do everything from fetching you after a night out in your own car to taking your pet to the vet. Photo: Ruel Pableo for The National
A pay-per-minute chauffeur service, Zofeur can do everything from fetching you after a night out in your own car to taking your pet to the vet. Photo: Ruel Pableo for The National
A pay-per-minute chauffeur service, Zofeur can do everything from fetching you after a night out in your own car to taking your pet to the vet. Photo: Ruel Pableo for The National
A pay-per-minute chauffeur service, Zofeur can do everything from fetching you after a night out in your own car to taking your pet to the vet. Photo: Ruel Pableo for The National

Zofeur: everything you need to know about the pay-per-minute Dubai chauffeur service


Panna Munyal
  • English
  • Arabic

Were Shania Twain to rewrite the lyrics to one of her most popular songs for a UAE audience, she might well have crooned: “So you have a car? / That does impress me much.” That we love fancy wheels in the Emirates is no secret. Just clock the number of appreciative toots supercars and vintage models get when cruising down Sheikh Zayed Road to know. And the “your car is awesome” philosophy is one of the cornerstones that a new Dubai start-up is built on.

“Almost everyone has an awesome car in Dubai – and many like to show it off. Having a personal chauffeur is another point of pride, as well as a convenience. So why not take your own car everywhere you go?” says Zofeur co-founder Bunty Monani.

Zofeur has become something of a lifesaver for my girlfriends and me
Kri Kamra,
marketing executive

Enter Zofeur. The world’s first pay-by-minute chauffeur service – which plays on the Greek word for life “zoh” – aims to send residents a personal driver whenever the need for one should arise, round the clock. This not only ensures that you are transported from A to B in the comfort and luxury of your own car, but you can also end up saving money, says co-founder Ishrath Hasmin.

“Say you’re going from Marina to Downtown. A cab will cost you between Dh60 and Dh70 each way. If you’re returning home in the wee hours, the base fare may jump up by 2x or 3x, so you end up paying about Dh150 or more. On the other hand, if you drive your own car to your destination and book a Zofeur on the way back, you would pay approximately Dh50 because we charge per minute,” says Monani. Rates average Dh1.25 per minute, and there is a booking fee of Dh15.

Zofeur chauffeurs have sufficient experience in driving high-end cars. Ruel Pableo for The National
Zofeur chauffeurs have sufficient experience in driving high-end cars. Ruel Pableo for The National

“The app has become something of a lifesaver for my girlfriends and me,” says marketing executive Kri Kamra, who lives in Dubai South. “It has become quite difficult to get a regular cab – I think they are all at the Expo – and taking my own car, no matter the distance I have to travel, is so convenient. All the ‘Zofeurs’ I’ve interacted with have been super-professional, well-spoken and I feel perfectly safe.”

We’ve had people call a Zofeur for everything from taking their pet to the vet, to fetching out-of-town guests from the airport who are unable to drive in the UAE
Ishrath Hasmin,
co-founder, Zofeur

Training the drivers is a big part of the business, says Hasmin. “The training involves both tech and soft skills. These are all drivers, in that they have a licence, so it’s not about whether or not they are able to handle the wheel. Rather we need them to know exactly how to use the app, to ensure they are able to speak English to communicate with customers, to meet and greet them appropriately, to deal with unruly or intoxicated people, as well as all manner of situations in a way that is calm and polite. It’s about converting a driver to a chauffeur you feel comfortable around.”

It’s not only a safe driver service the duo are offering, though. You can book a Zofeur for all manner of services, from taking your car to and from the service station or RTA registration centre, to filling up with petrol or dropping off the dry-cleaning.

“The initial perception of Zofeur was that of a driver whom you can call at night if you’re unable to drive your own car back home, but it’s expanded to much more than that and become a lifestyle service,” says Monani.

“We’ve had people call a Zofeur for everything from taking their pet to the vet, to fetching out-of-town guests from the airport who are unable to drive in the UAE,” says Hasmin. “This is a service you can book for anything you need to get done outside the premises of your home or office.”

As for how said booking can be made, the duo launched a new user-friendly interface of the app last month, which enables customers to book a driver on the spot (but allow for a 30-minute lag as one Zofeur drops another in the company car to the meeting point). And therein lies a potential snag. For what happens if you take your car out with the intention of getting a Zofeur on the way back, but none are available?

“It’s happened to me several times as I always book a Zofeur last-minute and on a weekend,” admits Kamra. “In which case, I stay put longer than I originally wanted to or leave my car behind.”

The VIP service will include a driver who has experience in driving supercars such as Ferraris and Lamborghinis
Bunty Monani,
co-founder, Zofeur

The solution, stresses Ishrat, is to pre-book a time slot if you know approximately when you’re going to need to be driven someplace. “We have 100 drivers and 50,000-plus consumers, and the demand is only growing. We are looking to hire and train part-timers over weekends, which tend to be much busier, but it helps if customers would schedule their ride beforehand where possible.” The new interface allows users to book a ride up to 30 days in advance.

With a background in accounting and business (both Monani and Hasmin have CPAs from Australia among other degrees), the duo have several plans in the pipeline. Services to Abu Dhabi and Sharjah are on the cards for the first quarter of this year, while Saudi Arabia, Bahrain and the UK are on the international expansion list for the second quarter. Zofeur is also looking to train female chauffeurs for all markets, as well as introducing a VIP option in Dubai that will include “a driver who has experience in driving supercars such as Ferraris and Lamborghinis, and will reach you within 10 or 15 minutes," says Monani. "It’s all about living up to the expectations and reality of the Dubai consumer.”

While you're here

Miss Granny

Director: Joyce Bernal

Starring: Sarah Geronimo, James Reid, Xian Lim, Nova Villa

3/5

(Tagalog with Eng/Ar subtitles)

THE LIGHT

Director: Tom Tykwer

Starring: Tala Al Deen, Nicolette Krebitz, Lars Eidinger

Rating: 3/5

'The Ice Road'

Director: Jonathan Hensleigh
Stars: Liam Neeson, Amber Midthunder, Laurence Fishburne

2/5

The specs

Engine: four-litre V6 and 3.5-litre V6 twin-turbo

Transmission: six-speed and 10-speed

Power: 271 and 409 horsepower

Torque: 385 and 650Nm

Price: from Dh229,900 to Dh355,000

Francesco Totti's bio

Born September 27, 1976

Position Attacking midifelder

Clubs played for (1) - Roma

Total seasons 24

First season 1992/93

Last season 2016/17

Appearances 786

Goals 307

Titles (5) - Serie A 1; Italian Cup 2; Italian Supercup 2

TEST SQUADS

Bangladesh: Mushfiqur Rahim (captain), Tamim Iqbal, Soumya Sarkar, Imrul Kayes, Liton Das, Shakib Al Hasan, Mominul Haque, Nasir Hossain, Sabbir Rahman, Mehedi Hasan, Shafiul Islam, Taijul Islam, Mustafizur Rahman and Taskin Ahmed.

Australia: Steve Smith (captain), David Warner, Ashton Agar, Hilton Cartwright, Pat Cummins, Peter Handscomb, Matthew Wade, Josh Hazlewood, Usman Khawaja, Nathan Lyon, Glenn Maxwell, Matt Renshaw, Mitchell Swepson and Jackson Bird.

Series info

Test series schedule 1st Test, Abu Dhabi: Sri Lanka won by 21 runs; 2nd Test, Dubai: Play starts at 2pm, Friday-Tuesday

ODI series schedule 1st ODI, Dubai: October 13; 2nd ODI, Abu Dhabi: October 16; 3rd ODI, Abu Dhabi: October 18; 4th ODI, Sharjah: October 20; 5th ODI, Sharjah: October 23

T20 series schedule 1st T20, Abu Dhabi: October 26; 2nd T20, Abu Dhabi: October 27; 3rd T20, Lahore: October 29

Tickets Available at www.q-tickets.com

Stat Fourteen Fourteen of the past 15 Test matches in the UAE have been decided on the final day. Both of the previous two Tests at Dubai International Stadium have been settled in the last session. Pakistan won with less than an hour to go against West Indies last year. Against England in 2015, there were just three balls left.

Key battle - Azhar Ali v Rangana Herath Herath may not quite be as flash as Muttiah Muralitharan, his former spin-twin who ended his career by taking his 800th wicket with his final delivery in Tests. He still has a decent sense of an ending, though. He won the Abu Dhabi match for his side with 11 wickets, the last of which was his 400th in Tests. It was not the first time he has owned Pakistan, either. A quarter of all his Test victims have been Pakistani. If Pakistan are going to avoid a first ever series defeat in the UAE, Azhar, their senior batsman, needs to stand up and show the way to blunt Herath.

Results

6.30pm: Maiden Dh165,000 (Dirt) 1,200m

Winner: Barack Beach, Richard Mullen (jockey), Satish Seemar (trainer).

7.05pm: Handicap Dh170,000 (D) 1,200m

Winner: Way Of Wisdom, Connor Beasley, Satish Seemar.

7.40pm: Maiden Dh165,000 (D) 1,900m

Winner: Woodditton, Connor Beasley, Ahmad bin Harmash.

8.15pm: Handicap Dh185,000 (D) 2,000m

Winner: Secret Trade, Sandro Paiva, Ali Rashid Al Raihe.

8.50pm: Handicap Dh185,000 (D) 1,600m

Winner: Mark Of Approval, Antonio Fresu, Mahmood Hussain.

9.25pm: Handicap Dh165,000 (D) 2,000m

Winner: Tradesman, Pat Dobbs, Doug Watson.

Our legal consultant

Name: Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

The alternatives

• Founded in 2014, Telr is a payment aggregator and gateway with an office in Silicon Oasis. It’s e-commerce entry plan costs Dh349 monthly (plus VAT). QR codes direct customers to an online payment page and merchants can generate payments through messaging apps.

• Business Bay’s Pallapay claims 40,000-plus active merchants who can invoice customers and receive payment by card. Fees range from 1.99 per cent plus Dh1 per transaction depending on payment method and location, such as online or via UAE mobile.

• Tap started in May 2013 in Kuwait, allowing Middle East businesses to bill, accept, receive and make payments online “easier, faster and smoother” via goSell and goCollect. It supports more than 10,000 merchants. Monthly fees range from US$65-100, plus card charges of 2.75-3.75 per cent and Dh1.2 per sale.

2checkout’s “all-in-one payment gateway and merchant account” accepts payments in 200-plus markets for 2.4-3.9 per cent, plus a Dh1.2-Dh1.8 currency conversion charge. The US provider processes online shop and mobile transactions and has 17,000-plus active digital commerce users.

• PayPal is probably the best-known online goods payment method - usually used for eBay purchases -  but can be used to receive funds, providing everyone’s signed up. Costs from 2.9 per cent plus Dh1.2 per transaction.

Tearful appearance

Chancellor Rachel Reeves set markets on edge as she appeared visibly distraught in parliament on Wednesday. 

Legislative setbacks for the government have blown a new hole in the budgetary calculations at a time when the deficit is stubbornly large and the economy is struggling to grow. 

She appeared with Keir Starmer on Thursday and the pair embraced, but he had failed to give her his backing as she cried a day earlier.

A spokesman said her upset demeanour was due to a personal matter.

Five%20calorie-packed%20Ramadan%20drinks
%3Cp%3E%3Cstrong%3ERooh%20Afza%3C%2Fstrong%3E%0D%3Cbr%3E100ml%20contains%20414%20calories%0D%3Cbr%3E%3Cstrong%3ETang%20orange%20drink%3C%2Fstrong%3E%0D%3Cbr%3E100ml%20serving%20contains%20300%20calories%0D%3Cbr%3E%3Cstrong%3ECarob%20beverage%20mix%3C%2Fstrong%3E%0D%3Cbr%3E100ml%20serving%20contains%20about%20300%20calories%0D%3Cbr%3E%3Cstrong%3EQamar%20Al%20Din%20apricot%20drink%3C%2Fstrong%3E%0D%3Cbr%3E100ml%20saving%20contains%2061%20calories%0D%3Cbr%3E%3Cstrong%3EVimto%20fruit%20squash%3C%2Fstrong%3E%0D%3Cbr%3E100ml%20serving%20contains%2030%20calories%3C%2Fp%3E%0A
FIGHT CARD

 

1.           Featherweight 66kg

Ben Lucas (AUS) v Ibrahim Kendil (EGY)

2.           Lightweight 70kg

Mohammed Kareem Aljnan (SYR) v Alphonse Besala (CMR)

3.           Welterweight 77kg

Marcos Costa (BRA) v Abdelhakim Wahid (MAR)

4.           Lightweight 70kg

Omar Ramadan (EGY) v Abdimitalipov Atabek (KGZ)

5.           Featherweight 66kg

Ahmed Al Darmaki (UAE) v Kagimu Kigga (UGA)

6.           Catchweight 85kg

Ibrahim El Sawi (EGY) v Iuri Fraga (BRA)

7.           Featherweight 66kg

Yousef Al Husani (UAE) v Mohamed Allam (EGY)

8.           Catchweight 73kg

Mostafa Radi (PAL) v Abdipatta Abdizhali (KGZ)

9.           Featherweight 66kg

Jaures Dea (CMR) v Andre Pinheiro (BRA)

10.         Catchweight 90kg

Tarek Suleiman (SYR) v Juscelino Ferreira (BRA)

Living in...

This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.

UAE currency: the story behind the money in your pockets

Seemar’s top six for the Dubai World Cup Carnival:

1. Reynaldothewizard
2. North America
3. Raven’s Corner
4. Hawkesbury
5. New Maharajah
6. Secret Ambition

Benefits of first-time home buyers' scheme
  • Priority access to new homes from participating developers
  • Discounts on sales price of off-plan units
  • Flexible payment plans from developers
  • Mortgages with better interest rates, faster approval times and reduced fees
  • DLD registration fee can be paid through banks or credit cards at zero interest rates
THE CLOWN OF GAZA

Director: Abdulrahman Sabbah 

Starring: Alaa Meqdad

Rating: 4/5

COMPANY%20PROFILE
%3Cp%3ECompany%20name%3A%20CarbonSifr%3Cbr%3EStarted%3A%202022%3Cbr%3EBased%3A%20Dubai%3Cbr%3EFounders%3A%20Onur%20Elgun%2C%20Mustafa%20Bosca%20and%20Muhammed%20Yildirim%3Cbr%3ESector%3A%20Climate%20tech%3Cbr%3EInvestment%20stage%3A%20%241%20million%20raised%20in%20seed%20funding%3Cbr%3E%3C%2Fp%3E%0A
Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
Conflict, drought, famine

Estimates of the number of deaths caused by the famine range from 400,000 to 1 million, according to a document prepared for the UK House of Lords in 2024.
It has been claimed that the policies of the Ethiopian government, which took control after deposing Emperor Haile Selassie in a military-led revolution in 1974, contributed to the scale of the famine.
Dr Miriam Bradley, senior lecturer in humanitarian studies at the University of Manchester, has argued that, by the early 1980s, “several government policies combined to cause, rather than prevent, a famine which lasted from 1983 to 1985. Mengistu’s government imposed Stalinist-model agricultural policies involving forced collectivisation and villagisation [relocation of communities into planned villages].
The West became aware of the catastrophe through a series of BBC News reports by journalist Michael Buerk in October 1984 describing a “biblical famine” and containing graphic images of thousands of people, including children, facing starvation.

Band Aid

Bob Geldof, singer with the Irish rock group The Boomtown Rats, formed Band Aid in response to the horrific images shown in the news broadcasts.
With Midge Ure of the band Ultravox, he wrote the hit charity single Do They Know it’s Christmas in December 1984, featuring a string of high-profile musicians.
Following the single’s success, the idea to stage a rock concert evolved.
Live Aid was a series of simultaneous concerts that took place at Wembley Stadium in London, John F Kennedy Stadium in Philadelphia, the US, and at various other venues across the world.
The combined event was broadcast to an estimated worldwide audience of 1.5 billion.

Uefa Champions League last 16 draw

Juventus v Tottenham Hotspur

Basel v Manchester City

Sevilla v  Manchester United

Porto v Liverpool

Real Madrid v Paris Saint-Germain

Shakhtar Donetsk v Roma

Chelsea v Barcelona

Bayern Munich v Besiktas

The specs

Engine: Four electric motors, one at each wheel

Power: 579hp

Torque: 859Nm

Transmission: Single-speed automatic

Price: From Dh825,900

On sale: Now

GAC GS8 Specs

Engine: 2.0-litre 4cyl turbo

Power: 248hp at 5,200rpm

Torque: 400Nm at 1,750-4,000rpm

Transmission: 8-speed auto

Fuel consumption: 9.1L/100km

On sale: Now

Price: From Dh149,900

If you go

The flights

There are direct flights from Dubai to Sofia with FlyDubai (www.flydubai.com) and Wizz Air (www.wizzair.com), from Dh1,164 and Dh822 return including taxes, respectively.

The trip

Plovdiv is 150km from Sofia, with an hourly bus service taking around 2 hours and costing $16 (Dh58). The Rhodopes can be reached from Sofia in between 2-4hours.

The trip was organised by Bulguides (www.bulguides.com), which organises guided trips throughout Bulgaria. Guiding, accommodation, food and transfers from Plovdiv to the mountains and back costs around 170 USD for a four-day, three-night trip.

 

Updated: May 30, 2023, 12:48 PM`