India is the land of colour: of ruby reds, emerald greens, sapphire blues and the countless hues of diamonds, from vivid yellow to the rare, softly luminous white that emerged from the legendary Golconda mines. The country is as famous for the vivid cast of its jewellery as it is for its spectacular architecture and exquisitely embroidered textiles.
The jewellery that sparkles in the vitrines of India’s family jewellers today owes its stylistic roots to the Mughal emperors who ruled India for 300 years until 1858. They maintained a court renowned for its wealth, high culture and love of precious objects, in particular jewellery.
Akbar I, who ruled until 1605, and his son Jahangir, were obsessed with jewellery, while Jahangir’s son Shah Jahan was a connoisseur of gemstones and carvings. The emperors had first pick of all the gems that came out of their mines and after Shah Jahan’s son Aurangzeb captured Golconda, the Mughals controlled the only known diamond mine in the world at that time.
The Mughal era was the zenith of Indian jewellery design: craftsmen developed the gem-setting technique known as kundan, in which pure 24K gold foil is fused at room temperature around uncut diamonds and gemstones, resulting in unparalleled freedom for the jewellery artists to realise their designs. The Mughal style was an amalgamation of Islamic and Hindu elements, featuring stylised forms of nature and symbolic motifs, while the different gemstones were (and still are) charged with talismanic properties.
Jewellery is still part of Indian culture, as central to everyday life as it is to adornment and beauty, and passed from generation to generation through dowries, rituals and inheritance. Yet no one could outdo India’s erstwhile maharajas for the sheer quantity and opulence of their jewels, which were worn to reflect the majesty of their owner.
To European travellers of the time, the sheer quantity of jewels worn by these royals was a constant source of astonishment. The Victorian artist Valentine Cameron Prinsep was overwhelmed to see that dressing Maharaja Tukoji Rao Holkar II of Indore took no less than six men, four of whom would “stand around with trays, on which are displayed jewels worth I do not know how many lakhs”.
Another observer, Yvonne Fitzroy, wrote in the 1920s how the Maharaja Bhupinder Singh of Patiala was so richly jewelled that “his brocaded coat was entirely concealed by diamonds”.
It is not surprising that the great jewellery houses of Europe beat a path to these palace gates, eagerly securing commissions to revamp royal treasures. The maharajas appreciated the aesthetic of contemporary European jewellery and were enthusiastic about resetting their treasures in the latest western styles. Houses such as Cartier and Boucheron were entrusted with the task of reworking the jewellery in platinum (a stronger material than 24-karat gold), while also learning to blend the best of Mughal design, gem cuts and colours with western design experience, from which emerged the Art Deco style.
Ironically, Indian jewellery today remains largely rooted in ornate Mughal design and the kundan technique, and has not really evolved with the speed witnessed in other parts of the world.
Bina Goenka, one of India’s three leading contemporary high jewellery designers, says: “When you look back to the Mughals and maharajas, they went to jewellers who were ahead of their time. They did not embody what was already available in India, they went to people who could take their jewels and do something spectacular.”
She believes that many of the leading family jewellery businesses in India today should follow this lead and learn to be more adventurous, rather than sticking with established design traditions.
One jeweller who is definitely not resting on his family heritage, but instead moving high jewellery into new territory, is Krishna Choudhary of Santi Jewels (named after his father), who combines historic gemstones with contemporary design and materials such as titanium and platinum.
I think it is the Islamic flavour of my designs, the stones, the colours and the volume that appeal to my clients in the Middle East
A pair of earrings features paisley-cut diamonds (reshaped from pears) on Mughal-inspired chevron-patterned gold discs, while four 17th-century carved emeralds form the petals around a portrait-cut diamond set on a ring. “It is a responsibility to do justice to historic gemstones like these,” he says.
The chevron design of the earrings is a favourite. “I learnt these patterns and motifs from my studies of Islamic and Indian art,” he says. “I think it is the Islamic flavour of my designs, the stones, the colours and the volume that appeal to my clients in the Middle East. They love the deep colour of emeralds; it’s a lucky colour, and they love sapphires, although sapphires are not popular in India.”
Reflecting the way Parisian jewellers and maharajas would collaborate, there is a cross-pollination of ideas and techniques in Choudhary’s work. He is sourcing old gemstones that were mined 150 years ago and setting them at workshops in Paris and Milan, in designs that celebrate India’s heritage in a contemporary way. Choudhary splits his time between London and Jaipur, which is the capital of coloured gemstone cutting and dealing. The Pink City, founded in 1727, is the prime place to find specialists in the art of enamelling, gem carving, bead manufacture and jewellery production, while Mumbai is India’s powerhouse for cutting and polishing diamonds.
Choudhary’s ancestors were one of the first families to move to Jaipur and became the palace bankers responsible for minting coins. The family amassed a spectacular and rare collection of art treasures and eventually moved into jewellery-making.
Choudhary is the 11th generation and heir apparent to the discrete family business. His father runs Royal Gems & Art from the family’s historic haveli in the city. Choudhary grew up handling important and rare emeralds, natural pearls, spinels and Golconda diamonds, and these resources find their way into Santi jewels. “You would find these pieces behind glass in a museum, but I have got the opportunity to find and do something with them,” he says.
Choudhary doesn’t interfere with historic stones by recutting them. Instead, he works with them, creating, for example, a pair of old mine cushion-cut diamonds floating on undulating waves of titanium, shaped into Mughal cartouche earrings.
Choudhary is a newcomer to the contemporary high jewellery world, launching Santi Jewels only last year, joining India’s two other highly respected names, Viren Bhagat and Bina Goenka. Bhagat, who lives in Mumbai, remains virtually unknown outside a tiny circle of connoisseurs and clients, but his work is spoken about with the same hushed awe as that of JAR, the New York-born Joel Arthur Rosenthal, the jewellery world’s superstar. The publicity-shy Bhagat’s pieces sells for small fortunes, but that does not seem to hold back his mostly western clientele. His designs are inspired by textiles, architecture and miniature paintings in a style that melds Mughal motifs and Art Deco sensibilities.
While Bhagat and Choudhary come from jewellery dynasties, Goenka is an outsider, completely self-taught, who began her journey into high jewellery as a young mother in the 1990s looking for something creative to do while caring for small children at home. She sees that as an advantage. “I started with a fresh mind and fresh concept and give my craftsmen their dues,” she says.
The price of her jewellery is dictated by its design and craftsmanship, and the settings are almost invisible – whereas in India, the price traditionally depends on the weight of gold incorporated in the jewellery. Goenka’s pieces are contemporary, much lighter and easier to wear.
The former lawyer, who lives in Mumbai, is passionate about Indian craftsmanship and after frustrating early attempts at getting jewellery made to her exact specifications, she did some research into running a workshop and set up her own facility, with only one craftsman. She would buy the gems herself. “I spent days drinking cups and cups of tea in the bazaar, buying blue topazes, citrines and amethysts, and began to realise my strengths lay in design and mixing unbelievable colours,” she says. “Colour and craftsmanship became my forte.”
Goenka graduated on to stunning conch and clam pearls, emeralds and rubies, working closely with Muzo in Colombia and Gemfields, the sustainable mining company that supplies emeralds from Zambia and rubies from Mozambique – sustainable sourcing is a central tenet to her business. Her designs are brave, bold and technicoloured, inspired by nature and full of movement.
By 2007, Goenka’s business had grown to such a scale that she established her eponymous label. Now her one-of-a-kind jewels are widely sought after internationally. She began with larger pieces but has evolved into smaller designs, such as gorgeous drop earrings smothered in rubies or emeralds. The designs resonate with her Middle Eastern customers.
“I began by making big necklaces thinking that is what they wanted, but soon corrected myself,” she says. “Their tastes are very refined and sophisticated: they like large gemstones in smaller jewels or small stones in large pieces.”
All the same, Goenka’s palette remains deeply rooted in that Indian passion for colour.
UPI facts
More than 2.2 million Indian tourists arrived in UAE in 2023
More than 3.5 million Indians reside in UAE
Indian tourists can make purchases in UAE using rupee accounts in India through QR-code-based UPI real-time payment systems
Indian residents in UAE can use their non-resident NRO and NRE accounts held in Indian banks linked to a UAE mobile number for UPI transactions
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GIANT REVIEW
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Rating: 4/5
Director: Laxman Utekar
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The specs
Engine: 2-litre or 3-litre 4Motion all-wheel-drive Power: 250Nm (2-litre); 340 (3-litre) Torque: 450Nm Transmission: 8-speed automatic Starting price: From Dh212,000 On sale: Now
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Company profile
Date started: December 24, 2018
Founders: Omer Gurel, chief executive and co-founder and Edebali Sener, co-founder and chief technology officer
Based: Dubai Media City
Number of employees: 42 (34 in Dubai and a tech team of eight in Ankara, Turkey)
Sector: ConsumerTech and FinTech
Cashflow: Almost $1 million a year
Funding: Series A funding of $2.5m with Series B plans for May 2020
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The specs: Macan Turbo
Engine: Dual synchronous electric motors
Power: 639hp
Torque: 1,130Nm
Transmission: Single-speed automatic
Touring range: 591km
Price: From Dh412,500
On sale: Deliveries start in October
Company: Instabug
Founded: 2013
Based: Egypt, Cairo
Sector: IT
Employees: 100
Stage: Series A
Investors: Flat6Labs, Accel, Y Combinator and angel investors
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Six large-scale objects on show
- Concrete wall and windows from the now demolished Robin Hood Gardens housing estate in Poplar
- The 17th Century Agra Colonnade, from the bathhouse of the fort of Agra in India
- A stagecloth for The Ballet Russes that is 10m high – the largest Picasso in the world
- Frank Lloyd Wright’s 1930s Kaufmann Office
- A full-scale Frankfurt Kitchen designed by Margarete Schütte-Lihotzky, which transformed kitchen design in the 20th century
- Torrijos Palace dome
Polarised public
31% in UK say BBC is biased to left-wing views
19% in UK say BBC is biased to right-wing views
19% in UK say BBC is not biased at all
Source: YouGov
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Milestones on the road to union
1970
October 26: Bahrain withdraws from a proposal to create a federation of nine with the seven Trucial States and Qatar.
December: Ahmed Al Suwaidi visits New York to discuss potential UN membership.
1971
March 1: Alex Douglas Hume, Conservative foreign secretary confirms that Britain will leave the Gulf and “strongly supports” the creation of a Union of Arab Emirates.
July 12: Historic meeting at which Sheikh Zayed and Sheikh Rashid make a binding agreement to create what will become the UAE.
July 18: It is announced that the UAE will be formed from six emirates, with a proposed constitution signed. RAK is not yet part of the agreement.
August 6: The fifth anniversary of Sheikh Zayed becoming Ruler of Abu Dhabi, with official celebrations deferred until later in the year.
August 15: Bahrain becomes independent.
September 3: Qatar becomes independent.
November 23-25: Meeting with Sheikh Zayed and Sheikh Rashid and senior British officials to fix December 2 as date of creation of the UAE.
November 29: At 5.30pm Iranian forces seize the Greater and Lesser Tunbs by force.
November 30: Despite a power sharing agreement, Tehran takes full control of Abu Musa.
November 31: UK officials visit all six participating Emirates to formally end the Trucial States treaties
December 2: 11am, Dubai. New Supreme Council formally elects Sheikh Zayed as President. Treaty of Friendship signed with the UK. 11.30am. Flag raising ceremony at Union House and Al Manhal Palace in Abu Dhabi witnessed by Sheikh Khalifa, then Crown Prince of Abu Dhabi.
December 6: Arab League formally admits the UAE. The first British Ambassador presents his credentials to Sheikh Zayed.
December 9: UAE joins the United Nations.
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● Company: Bidzi
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● Based: Dubai, UAE
● Industry: M&A
● Funding size: Bootstrapped
● No of employees: Nine
COMPANY PROFILE
Name: Cofe
Year started: 2018
Based: UAE
Employees: 80-100
Amount raised: $13m
Investors: KISP ventures, Cedar Mundi, Towell Holding International, Takamul Capital, Dividend Gate Capital, Nizar AlNusif Sons Holding, Arab Investment Company and Al Imtiaz Investment Group
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