Actress Nadine Njeim is the new face of Damas. Courtesy Damas
Actress Nadine Njeim is the new face of Damas. Courtesy Damas
Actress Nadine Njeim is the new face of Damas. Courtesy Damas
Actress Nadine Njeim is the new face of Damas. Courtesy Damas

Lebanese star Nadine Nassib Njeim is the new face of Damas Jewellery


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Damas Jewellery has launched a concept store in Dubai and, to mark the occasion, the brand named Lebanese-Tunisian star Nadine Nassib Njeim as its brand ambassador.

The actress and 2004 Miss Lebanon winner was revealed as the new face of Damas by its chairman and chief executive, Luc Perramond, at the opening of the new outlet, Bayt Damas.

Perramond also said that Njeim, 37, would star in a new campaign to be launched in June.

At the event, Njeim wore a halterneck mustard gown by Lebanese couture house Zuhair Murad.

Damas chairman and chief executive Luc Perramond with actress Nadine Njeim at the opening of Bayt Damas. Courtesy Damas
Damas chairman and chief executive Luc Perramond with actress Nadine Njeim at the opening of Bayt Damas. Courtesy Damas

Known for her work highlighting social inequalities, Njeim was badly injured in the August 2020 explosion in Beirut, and in 2019, she memorably shaved her head in support of young cancer patients at the Children's Cancer Centre of Lebanon.

The star was most recently seen in 2021 Ramadan drama Zizi's Salon, and also launched a cosmetics collection with beauty brand Mac earlier this year.

Situated in the Umm Suqeim area of Dubai, Bayt Damas is a new concept for the brand, which was founded in 1907.

In a first, the store offers perfume, fashion, jewellery and art all under one roof. Sitting alongside jewellery creations by names such as Graff, Dhamani and Scott West. Visitors can also enjoy artworks from the Aisha Alabbar Gallery and a selection of fashion from the designer's collective platform, Elevenish.

The internal courtyard at Bayt Damas houses jewellery and artwork. Courtesy Damas
The internal courtyard at Bayt Damas houses jewellery and artwork. Courtesy Damas

In addition, pieces from Damas collections such as Alif, Fireworks and Gaia will also be on display.

The space also houses a library stocked with coffee table books from Assouline, and visitors can even sip tea on the balcony, thanks to the in-house Damas Cafe.

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She appeared with Keir Starmer on Thursday and the pair embraced, but he had failed to give her his backing as she cried a day earlier.

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One of Basquiat’s paintings, the vibrant Cabra (1981–82), now hangs in Louvre Abu Dhabi temporarily, on loan from the Guggenheim Abu Dhabi. 

The latter museum is not open physically, but has assembled a collection and puts together a series of events called Talking Art, such as this discussion, moderated by writer Chaedria LaBouvier. 

It's something of a Basquiat season in Abu Dhabi at the moment. Last week, The Radiant Child, a documentary on Basquiat was shown at Manarat Al Saadiyat, and tonight (April 18) the Guggenheim Abu Dhabi is throwing the re-creation of a party tonight, of the legendary Canal Zone party thrown in 1979, which epitomised the collaborative scene of the time. It was at Canal Zone that Basquiat met prominent members of the art world and moved from unknown graffiti artist into someone in the spotlight.  

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