Dior has unveiled plans for its first runway show since the outbreak of the Covid-19 pandemic.
The fashion house will present its cruise 2021 collection, by Maria Grazia Chiuri, in Lecce, Italy, on July 22, in a closed-door, audience-free event.
It will be shown exclusively online, and in strict compliance “with the security measures in force, which will be very rigorously respected, the health of all involved remaining the highest priority,” the brand said in a statement.
The show and collection are being positioned as a celebration of the traditional arts, crafts and panache of Italy’s Puglia region.
“From the art of weaving to the luminaries – dazzling architectures in light – from the passion of dance to the power of ritual music, the house of Dior actively encourages this diverse and precious culture, while paying tribute to the landscapes unique to this region, a land that has long held a deep importance for the creative director of the Dior women’s collections,” the brand said.
The need to support and promote artisans such as those in Puglia has become even more imperative in the wake of the Covid-19 crisis, it said.
Chanel became the first major fashion house to put on an all-digital show, when it delivered its cruise 2020/21 collection in an online format on Monday, June 8.
The 51-look show was presented on Chanel’s social media channels via a slick seven-minute film shot entirely in Paris. In a studio, a pebble-strewn beach was constructed – complete with a huge ‘sea’ backdrop – to evoke the Mediterranean feel of Capri, which inspired the collection.
With traditional runway shows played out to live audiences off the agenda for the foreseeable future, brands are navigating a brave new digital world, trying to find new ways to evoke the magic, emotion and storytelling of runway shows. We look forward to seeing Dior’s approach to this largely uncharted territory.
UAE currency: the story behind the money in your pockets
Killing of Qassem Suleimani
F1 The Movie
Starring: Brad Pitt, Damson Idris, Kerry Condon, Javier Bardem
Director: Joseph Kosinski
Rating: 4/5
SPECS
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More from Rashmee Roshan Lall
Match info
Liverpool 4
Salah (19'), Mane (45 2', 53'), Sturridge (87')
West Ham United 0
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Chef Nobu's advice for eating sushi
“One mistake people always make is adding extra wasabi. There is no need for this, because it should already be there between the rice and the fish.
“When eating nigiri, you must dip the fish – not the rice – in soy sauce, otherwise the rice will collapse. Also, don’t use too much soy sauce or it will make you thirsty. For sushi rolls, dip a little of the rice-covered roll lightly in soy sauce and eat in one bite.
“Chopsticks are acceptable, but really, I recommend using your fingers for sushi. Do use chopsticks for sashimi, though.
“The ginger should be eaten separately as a palette cleanser and used to clear the mouth when switching between different pieces of fish.”
Why it pays to compare
A comparison of sending Dh20,000 from the UAE using two different routes at the same time - the first direct from a UAE bank to a bank in Germany, and the second from the same UAE bank via an online platform to Germany - found key differences in cost and speed. The transfers were both initiated on January 30.
Route 1: bank transfer
The UAE bank charged Dh152.25 for the Dh20,000 transfer. On top of that, their exchange rate margin added a difference of around Dh415, compared with the mid-market rate.
Total cost: Dh567.25 - around 2.9 per cent of the total amount
Total received: €4,670.30
Route 2: online platform
The UAE bank’s charge for sending Dh20,000 to a UK dirham-denominated account was Dh2.10. The exchange rate margin cost was Dh60, plus a Dh12 fee.
Total cost: Dh74.10, around 0.4 per cent of the transaction
Total received: €4,756
The UAE bank transfer was far quicker – around two to three working days, while the online platform took around four to five days, but was considerably cheaper. In the online platform transfer, the funds were also exposed to currency risk during the period it took for them to arrive.
UAE currency: the story behind the money in your pockets
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UAE currency: the story behind the money in your pockets