Joseph Achajian founded Maison du Mec in 2018: Photo: Maison du Mec
Joseph Achajian founded Maison du Mec in 2018: Photo: Maison du Mec
Joseph Achajian founded Maison du Mec in 2018: Photo: Maison du Mec
Joseph Achajian founded Maison du Mec in 2018: Photo: Maison du Mec

Maison Du Mec: Meet the founder behind Beirut label known for its minimalist monochrome


  • English
  • Arabic

Joseph Achajian is, perhaps, his own best customer. As the founder of the Beirut menswear brand Maison Du Mec, (House for Men), Achajian is familiar with the endless search for the perfect outfit.

“I used to be a shopaholic and would spend my entire month’s salary on clothing. I had to have a new outfit every single day,” he says. “I went through different styles, from flamboyant to preppy, street style and then the biker look, but I always wanted something different from everyone else.”

His eye for style is no accident, having grown up in Lebanon in a family immersed in retail. “My great grandparents, on both sides, worked in clothing and tailoring, mainly in children’s wear, and my mother’s family had the biggest factory for manufacturing children’s wear in the region.”

Surrounded by such expertise, it is little surprise that he and his sibling were always impeccably turned out as children. “Our clothes were always tailored, and we were not allowed to wear T-shirts as they were considered too informal,” he laughs.

Despite this, he explains that his dream of studying fashion was simply not an option. “Growing up Armenian, I was not allowed. Between my brother and me, one of us needed to be an engineer and the other a doctor,” he says.

Undeterred, he took a more circuitous route, taking a sales job at a fashion retailer while studying biology at university. He worked his way up from the shop floor to visual merchandiser. “When I graduated from my master’s, I got headhunted by [the Lebanese department store] ABC to be its visual merchandiser, and then a few years later, by Harvey Nichols in Riyadh for the same role. I eventually ended up as a buyer, attending all the fashion weeks.”

In due course, he felt compelled to start his own label, and in 2018, he moved back to Beirut to launch Maison Du Mec. His years in retail taught him to build it slowly. “We started very small with only tops and trousers. And I was very lucky because for my first collection, I was able to showcase it in ABC, and I was selling from my own home.”

Looks from Maison du Mec's presentation. Photos: Mens Arab Fashion Week
Looks from Maison du Mec's presentation. Photos: Mens Arab Fashion Week

Each season, Achajian has added new components. “It moved to suits, then coats, then shirts. We added shoes, and now we have become a brand that has every single category – clothing, footwear, accessories, jewellery, leather goods, and even a small collection of candles. It’s more of a lifestyle.”

Maison Du Mec is renowned for its sleek, minimal aesthetic, featuring a palette dominated by black and white. “Attending New York Fashion Week for years, I learnt that you look at the flamboyant guy for five seconds, but you are intrigued by the man wearing all black in the corner,” he says.

“So that’s why I did a brand that is only black and white – as men, that’s what we want.”

He describes the brand’s goal as “intriguing”. “We want a minimal approach that is different,” he says. While the focus is on tailoring, everything comes with a unique twist. A dress shirt, for example, is oversized, giving it a touch of street style, while knitwear is cropped into harness-style bibs.

“I really started enriching the men’s wardrobe with items that cannot be found every day, in a way that is very chic, yet has this edge to it,” he says.

The Maison du Mec suit, meanwhile, is a hybrid between a tuxedo and a belted smoking jacket for a languid, loose fit that is tied at the waist with a belt. The result is laid-back and incredibly chic.

“As someone who has been wearing a tuxedo since I was 15, I needed something different that is elegant and chic and that I can attend an event in, yet can be worn by anyone in the region.”

In 2022, the brand took part in Dubai Fashion Week (then called Arab Fashion Week), prompting a brief flirtation with colour, and a women’s line, although the latter has now been put on ice. “I discovered that our women clientele prefer to wear the menswear. We have a couple of evening gowns, but we will leave it there.”

A model presents a creation from the collection by Maison Du Mec during the Men's Arab Fashion Week in Dubai in 2022. EPA / ALI HAIDER
A model presents a creation from the collection by Maison Du Mec during the Men's Arab Fashion Week in Dubai in 2022. EPA / ALI HAIDER

Despite his desire to fold subversion into menswear, underneath, he says his clothes are made to be versatile. “If you remove the belt, this is a normal suit. Our trousers are high-waisted, Italian-cut trousers. I don’t use Chinese poplin; I use Italian poplin. I don’t want people to buy my merchandise to wear it for one season and throw it away. I want to make versatile pieces that people can wear for years.”

Now, his eye is on the international market, with plans to show at Pitti Uomo – the prestigious menswear trade show in Florence. Having grown up in Lebanon, he is all about moving forward.

“I was raised in a civil war, and then I witnessed another war, and then another war and then the huge explosion – it’s a lot for one person to handle in 39 years, but as Lebanese, you learn you have to stand up on your feet very quickly and just go again.”

WITHIN%20SAND
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ESSENTIALS

The flights

Emirates flies from Dubai to Phnom Penh via Yangon from Dh2,700 return including taxes. Cambodia Bayon Airlines and Cambodia Angkor Air offer return flights from Phnom Penh to Siem Reap from Dh250 return including taxes. The flight takes about 45 minutes.

The hotels

Rooms at the Raffles Le Royal in Phnom Penh cost from $225 (Dh826) per night including taxes. Rooms at the Grand Hotel d'Angkor cost from $261 (Dh960) per night including taxes.

The tours

A cyclo architecture tour of Phnom Penh costs from $20 (Dh75) per person for about three hours, with Khmer Architecture Tours. Tailor-made tours of all of Cambodia, or sites like Angkor alone, can be arranged by About Asia Travel. Emirates Holidays also offers packages. 

At a glance

- 20,000 new jobs for Emiratis over three years

- Dh300 million set aside to train 18,000 jobseekers in new skills

- Managerial jobs in government restricted to Emiratis

- Emiratis to get priority for 160 types of job in private sector

- Portion of VAT revenues will fund more graduate programmes

- 8,000 Emirati graduates to do 6-12 month replacements in public or private sector on a Dh10,000 monthly wage - 40 per cent of which will be paid by government

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The specs

Engine: 1.5-litre turbo

Power: 181hp

Torque: 230Nm

Transmission: 6-speed automatic

Starting price: Dh79,000

On sale: Now

Ferrari 12Cilindri specs

Engine: naturally aspirated 6.5-liter V12

Power: 819hp

Torque: 678Nm at 7,250rpm

Price: From Dh1,700,000

Available: Now

Pad Man

Dir: R Balki

Starring: Akshay Kumar, Sonam Kapoor, Radhika Apte

Three-and-a-half stars

BMW%20M4%20Competition
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Global state-owned investor ranking by size

1.

United States

2.

China

3.

UAE

4.

Japan

5

Norway

6.

Canada

7.

Singapore

8.

Australia

9.

Saudi Arabia

10.

South Korea

UAE currency: the story behind the money in your pockets
KEY%20DATES%20IN%20AMAZON'S%20HISTORY
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Results

Stage 5:

1. Jonas Vingegaard (DEN) Team Jumbo-Visma  04:19:08

2. Tadej Pogacar (SLO) UAE Team Emirates  00:00:03

3. Adam Yates (GBR) Ineos Grenadiers

4. Sergio Higuita (COL) EF Education-Nippo 00:00:05

5. Joao Almeida (POR) Deceuninck-QuickStep 00:00:06

General Classification:

1. Tadej Pogacar (SLO) UAE Team Emirates 17:09:26

2.  Adam Yates (GBR) Ineos Grenadiers 00:00:45

3. Joao Almeida (POR) Deceuninck-QuickStep 00:01:12

4. Chris Harper (AUS) Team Jumbo-Visma 00:01:54

5. Neilson Powless (USA) EF Education-Nippo 00:01:56

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Sole survivors
  • Cecelia Crocker was on board Northwest Airlines Flight 255 in 1987 when it crashed in Detroit, killing 154 people, including her parents and brother. The plane had hit a light pole on take off
  • George Lamson Jr, from Minnesota, was on a Galaxy Airlines flight that crashed in Reno in 1985, killing 68 people. His entire seat was launched out of the plane
  • Bahia Bakari, then 12, survived when a Yemenia Airways flight crashed near the Comoros in 2009, killing 152. She was found clinging to wreckage after floating in the ocean for 13 hours.
  • Jim Polehinke was the co-pilot and sole survivor of a 2006 Comair flight that crashed in Lexington, Kentucky, killing 49.
Who has been sanctioned?

Daniella Weiss and Nachala
Described as 'the grandmother of the settler movement', she has encouraged the expansion of settlements for decades. The 79 year old leads radical settler movement Nachala, whose aim is for Israel to annex Gaza and the occupied West Bank, where it helps settlers built outposts.

Harel Libi & Libi Construction and Infrastructure
Libi has been involved in threatening and perpetuating acts of aggression and violence against Palestinians. His firm has provided logistical and financial support for the establishment of illegal outposts.

Zohar Sabah
Runs a settler outpost named Zohar’s Farm and has previously faced charges of violence against Palestinians. He was indicted by Israel’s State Attorney’s Office in September for allegedly participating in a violent attack against Palestinians and activists in the West Bank village of Muarrajat.

Coco’s Farm and Neria’s Farm
These are illegal outposts in the West Bank, which are at the vanguard of the settler movement. According to the UK, they are associated with people who have been involved in enabling, inciting, promoting or providing support for activities that amount to “serious abuse”.

Indoor cricket World Cup:
Insportz, Dubai, September 16-23

UAE fixtures:
Men

Saturday, September 16 – 1.45pm, v New Zealand
Sunday, September 17 – 10.30am, v Australia; 3.45pm, v South Africa
Monday, September 18 – 2pm, v England; 7.15pm, v India
Tuesday, September 19 – 12.15pm, v Singapore; 5.30pm, v Sri Lanka
Thursday, September 21 – 2pm v Malaysia
Friday, September 22 – 3.30pm, semi-final
Saturday, September 23 – 3pm, grand final

Women
Saturday, September 16 – 5.15pm, v Australia
Sunday, September 17 – 2pm, v South Africa; 7.15pm, v New Zealand
Monday, September 18 – 5.30pm, v England
Tuesday, September 19 – 10.30am, v New Zealand; 3.45pm, v South Africa
Thursday, September 21 – 12.15pm, v Australia
Friday, September 22 – 1.30pm, semi-final
Saturday, September 23 – 1pm, grand final

ADCC AFC Women’s Champions League Group A fixtures

October 3: v Wuhan Jiangda Women’s FC
October 6: v Hyundai Steel Red Angels Women’s FC
October 9: v Sabah FA

UAE currency: the story behind the money in your pockets
SOUTH%20KOREA%20SQUAD
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Gothia Cup 2025

4,872 matches 

1,942 teams

116 pitches

76 nations

26 UAE teams

15 Lebanese teams

2 Kuwaiti teams

Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
Benefits of first-time home buyers' scheme
  • Priority access to new homes from participating developers
  • Discounts on sales price of off-plan units
  • Flexible payment plans from developers
  • Mortgages with better interest rates, faster approval times and reduced fees
  • DLD registration fee can be paid through banks or credit cards at zero interest rates
The burning issue

The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE. 

Read part four: an affection for classic cars lives on

Read part three: the age of the electric vehicle begins

Read part two: how climate change drove the race for an alternative 

Total eligible population

About 57.5 million people
51.1 million received a jab
6.4 million have not

Where are the unvaccinated?

England 11%
Scotland 9%
Wales 10%
Northern Ireland 14% 

UJDA CHAMAN

Produced: Panorama Studios International

Directed: Abhishek Pathak

Cast: Sunny Singh, Maanvi Gagroo, Grusha Kapoor, Saurabh Shukla

Rating: 3.5 /5 stars

Herc's Adventures

Developer: Big Ape Productions
Publisher: LucasArts
Console: PlayStation 1 & 5, Sega Saturn
Rating: 4/5

UAE currency: the story behind the money in your pockets
Where can I submit a sample?

Volunteers can now submit DNA samples at a number of centres across Abu Dhabi. The programme is open to all ages.

Collection centres in Abu Dhabi include:

  • Abu Dhabi National Exhibition Centre (ADNEC)
  • Biogenix Labs in Masdar City
  • Al Towayya in Al Ain
  • NMC Royal Hospital in Khalifa City
  • Bareen International Hospital
  • NMC Specialty Hospital, Al Ain
  • NMC Royal Medical Centre - Abu Dhabi
  • NMC Royal Women’s Hospital.
Company%C2%A0profile
%3Cp%3E%3Cstrong%3ECompany%20name%3A%20%3C%2Fstrong%3ELeap%0D%3Cbr%3E%3Cstrong%3EStarted%3A%20%3C%2Fstrong%3EMarch%202021%0D%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Ziad%20Toqan%20and%20Jamil%20Khammu%0D%3Cbr%3E%3Cstrong%3EBased%3A%3C%2Fstrong%3E%20Dubai%0D%3Cbr%3E%3Cstrong%3ESector%3A%20%3C%2Fstrong%3EFinTech%0D%3Cbr%3E%3Cstrong%3EInvestment%20stage%3A%20%3C%2Fstrong%3EPre-seed%0D%3Cbr%3E%3Cstrong%3EFunds%20raised%3A%3C%2Fstrong%3E%20Undisclosed%0D%3Cbr%3E%3Cstrong%3ECurrent%20number%20of%20staff%3A%20%3C%2Fstrong%3ESeven%3C%2Fp%3E%0A

Indoor Cricket World Cup - Sept 16-20, Insportz, Dubai

Labour dispute

The insured employee may still file an ILOE claim even if a labour dispute is ongoing post termination, but the insurer may suspend or reject payment, until the courts resolve the dispute, especially if the reason for termination is contested. The outcome of the labour court proceedings can directly affect eligibility.


- Abdullah Ishnaneh, Partner, BSA Law 

If you go

The flights Etihad (www.etihad.com) and Spice Jet (www.spicejet.com) fly direct from Abu Dhabi and Dubai to Pune respectively from Dh1,000 return including taxes. Pune airport is 90 minutes away by road. 

The hotels A stay at Atmantan Wellness Resort (www.atmantan.com) costs from Rs24,000 (Dh1,235) per night, including taxes, consultations, meals and a treatment package.
 

 

Rock in a Hard Place: Music and Mayhem in the Middle East
Orlando Crowcroft
Zed Books

Company profile

Name: Infinite8

Based: Dubai

Launch year: 2017

Number of employees: 90

Sector: Online gaming industry

Funding: $1.2m from a UAE angel investor

Leaderboard

63 - Mike Lorenzo-Vera (FRA)

64 - Rory McIlroy (NIR)

66 - Jon Rahm (ESP)

67 - Tom Lewis (ENG), Tommy Fleetwood (ENG)

68 - Rafael Cabrera-Bello (ESP), Marcus Kinhult (SWE)

69 - Justin Rose (ENG), Thomas Detry (BEL), Francesco Molinari (ITA), Danny Willett (ENG), Li Haotong (CHN), Matthias Schwab (AUT)

SPEC%20SHEET%3A%20NOTHING%20PHONE%20(2a)
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MOUNTAINHEAD REVIEW

Starring: Ramy Youssef, Steve Carell, Jason Schwartzman

Director: Jesse Armstrong

Rating: 3.5/5

Sonchiriya

Director: Abhishek Chaubey

Producer: RSVP Movies, Azure Entertainment

Cast: Sushant Singh Rajput, Manoj Bajpayee, Ashutosh Rana, Bhumi Pednekar, Ranvir Shorey

Rating: 3/5

Pari

Produced by: Clean Slate Films (Anushka Sharma, Karnesh Sharma) & KriArj Entertainment

Director: Prosit Roy

Starring: Anushka Sharma, Parambrata Chattopadhyay, Ritabhari Chakraborty, Rajat Kapoor, Mansi Multani

Three stars

The specs
  • Engine: 3.9-litre twin-turbo V8
  • Power: 640hp
  • Torque: 760nm
  • On sale: 2026
  • Price: Not announced yet
Company%20Profile
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Updated: May 26, 2024, 5:36 AM`