Baroness Ariane de Rothschild and Caron in-house perfumer Jean Jacques in Mozambique. Photo: Caron
Baroness Ariane de Rothschild and Caron in-house perfumer Jean Jacques in Mozambique. Photo: Caron
Baroness Ariane de Rothschild and Caron in-house perfumer Jean Jacques in Mozambique. Photo: Caron
Baroness Ariane de Rothschild and Caron in-house perfumer Jean Jacques in Mozambique. Photo: Caron

Baroness Ariane de Rothschild on reimagining historic Paris perfume house Caron


Sophie Prideaux
  • English
  • Arabic

Ariane de Rothschild dislikes labels. Then again, even if you tried, it would be impossible to fit her neatly into just one box – baroness, mother, banker, chairwoman – her list of credentials is as long as it is impressive.

In 2018, she added another, unexpected, title to that list – perfumer. When de Rothschild made the decision to acquire perfume house Caron, it set the stage for the merging of two French powerhouses.

“The Rothschilds have been entrepreneurs for more than 250 years and have always ensured that, through our activities, we pass on something greater to future generations,” she says. “With Caron, this means working to transform an iconic brand, with an already strong personality, by reviving its heritage and committing to the future of sustainable luxury.”

Not only did the timing of the acquisition feel serendipitous, the world of perfume had always been an alluring one for de Rothschild. Born in El Salvador to a German father and French mother, she grew up between Colombia, Bangladesh and Belgian Congo, taking in the sights, sounds and smells of each new culture.

“Having spent most of my childhood abroad, I have developed a very personal relationship with the world of perfumes,” she says. “Caron is a house with which I share many values: the preservation of know-how, the search for excellence, the pioneering spirit, and the search for impact on the world. All of this resonates particularly to me. Having the privilege to revive it through a bold entrepreneurial project and perpetuate this incredible savoir faire certainly piqued my interest.”

Ariane may not have been born into the Rothschild family, owners of one of Europe’s largest banking dynasties, but after marrying the late Benjamin de Rothschild in 1999, she made her impact felt across all facets of the family business.

Baroness Ariane de Rothschild. Photo: Caron
Baroness Ariane de Rothschild. Photo: Caron

Not only is she president of the French branch of the family’s Edmond de Rothschild private bank, she is also asset manager and chair of its foundations and heritage brand, overseeing everything from grand properties to vineyards, and now, Caron.

“My decision to acquire Caron was driven by my affection for this century-old luxury house with a unique heritage and savoir faire,” she says. “It has been an incredible journey of discovery and I’ve loved every minute. From its inception, the House of Caron has been wildly modern, with all the creations breaking the codes. It’s been amazing to continue this legacy while still paying homage to the brand’s heritage.”

That heritage dates back to 1904, when founder Ernest Daltroff opened his first boutique in Paris. Shortly afterwards, the self-taught perfumer met Felicie Wanpouille, who became his muse and eventual business partner, and together, they created several category-defining scents, from Narcisse Noir to N’Aimez Que Moi.

Through two world wars, Caron’s popularity endured, but towards the turn of the 21st century, fragrance offerings from French luxury houses such as Chanel and YSL reigned supreme.

With de Rothschild at the helm, Caron’s revival is now building on that heritage to attract a new generation of customers. “Caron is a house of creation, and its independence protects its freedom. With no need to follow trends, we set the agenda,” she says.

“It has always had an historic boldness. For example, Pour Un Homme de Caron, which is now an iconic fragrance, was a revolution in perfumery when it was created in 1934. This was the very first fragrance for men that had the audacity to meld lavender, a traditional men’s fragrance ingredient, with vanilla, more associated with feminine scents. My vision is certainly coming to life as we continue to create powerful scents with strong personalities.”

Belle De Niassa is Caron’s latest fragrance, and was launched globally in Dubai in March. Created together with the brand’s in-house perfumer Jean Jacques, who de Rothschild brought in shortly after the acquisition, the scent is inspired by de Rothschild’s time spent in Niassa, Mozambique, and uses essence of the mahogany flower.

“Jean Jacques’s expertise and artistic vision enables us to have a total freedom of creation, respectful of the olfactive DNA of the house, while anchoring it in modernity,” she says. “He enables us to source rare, beautiful and sustainable ingredients that ensure the authenticity of our fragrances.

“This fragrance represents a true innovation as, for the first time in perfumery, the scent of the mahogany flower is showcased in a sumptuous soliflore fragrance,” she adds. “This unique exercise also testifies to Caron’s curiosity and openness to the world.”

Caron's newest fragrance Belle de Niassa was launched in Dubai in March. Photo: Caron
Caron's newest fragrance Belle de Niassa was launched in Dubai in March. Photo: Caron

In 2021, Caron made the Middle East a priority market, relaunching in the UAE through regional partners Galeries Lafayette Dubai and Perfumery & Co. “Caron has always had strong links with Middle Eastern clientele, either here or in the Paris boutique.

“We are now glad to count 43 counters in the most important and prestigious department stores of six countries: UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Jordan,” she says. “Launching Belle de Niassa in Dubai as a global preview was a way to testify to the special ties we have with the region.”

Together with Jacques, and now the help of her youngest daughter Olivia, who has joined Caron and helped redesign the perfumes’ famous bottles, de Rothschild plans to continue Caron’s revitalisation, keeping its innovate heritage at the forefront.

“Feeling connected to an iconic brand like Caron offers a delightful soupcon of luxury by simply donning a fragrance,” she says. “Ultimately, luxury can be stripped back to whether it makes one feel amazing and I love that Caron hits all the right notes.”

Who has lived at The Bishops Avenue?
  • George Sainsbury of the supermarket dynasty, sugar magnate William Park Lyle and actress Dame Gracie Fields were residents in the 1930s when the street was only known as ‘Millionaires’ Row’.
  • Then came the international super rich, including the last king of Greece, Constantine II, the Sultan of Brunei and Indian steel magnate Lakshmi Mittal who was at one point ranked the third richest person in the world.
  • Turkish tycoon Halis Torprak sold his mansion for £50m in 2008 after spending just two days there. The House of Saud sold 10 properties on the road in 2013 for almost £80m.
  • Other residents have included Iraqi businessman Nemir Kirdar, singer Ariana Grande, holiday camp impresario Sir Billy Butlin, businessman Asil Nadir, Paul McCartney’s former wife Heather Mills. 
Hunting park to luxury living
  • Land was originally the Bishop of London's hunting park, hence the name
  • The road was laid out in the mid 19th Century, meandering through woodland and farmland
  • Its earliest houses at the turn of the 20th Century were substantial detached properties with extensive grounds

 

MATCH INFO

Europa League final

Who: Marseille v Atletico Madrid
Where: Parc OL, Lyon, France
When: Wednesday, 10.45pm kick off (UAE)
TV: BeIN Sports

UAE currency: the story behind the money in your pockets
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In numbers: China in Dubai

The number of Chinese people living in Dubai: An estimated 200,000

Number of Chinese people in International City: Almost 50,000

Daily visitors to Dragon Mart in 2018/19: 120,000

Daily visitors to Dragon Mart in 2010: 20,000

Percentage increase in visitors in eight years: 500 per cent

10 tips for entry-level job seekers
  • Have an up-to-date, professional LinkedIn profile. If you don’t have a LinkedIn account, set one up today. Avoid poor-quality profile pictures with distracting backgrounds. Include a professional summary and begin to grow your network.
  • Keep track of the job trends in your sector through the news. Apply for job alerts at your dream organisations and the types of jobs you want – LinkedIn uses AI to share similar relevant jobs based on your selections.
  • Double check that you’ve highlighted relevant skills on your resume and LinkedIn profile.
  • For most entry-level jobs, your resume will first be filtered by an applicant tracking system for keywords. Look closely at the description of the job you are applying for and mirror the language as much as possible (while being honest and accurate about your skills and experience).
  • Keep your CV professional and in a simple format – make sure you tailor your cover letter and application to the company and role.
  • Go online and look for details on job specifications for your target position. Make a list of skills required and set yourself some learning goals to tick off all the necessary skills one by one.
  • Don’t be afraid to reach outside your immediate friends and family to other acquaintances and let them know you are looking for new opportunities.
  • Make sure you’ve set your LinkedIn profile to signal that you are “open to opportunities”. Also be sure to use LinkedIn to search for people who are still actively hiring by searching for those that have the headline “I’m hiring” or “We’re hiring” in their profile.
  • Prepare for online interviews using mock interview tools. Even before landing interviews, it can be useful to start practising.
  • Be professional and patient. Always be professional with whoever you are interacting with throughout your search process, this will be remembered. You need to be patient, dedicated and not give up on your search. Candidates need to make sure they are following up appropriately for roles they have applied.

Arda Atalay, head of Mena private sector at LinkedIn Talent Solutions, Rudy Bier, managing partner of Kinetic Business Solutions and Ben Kinerman Daltrey, co-founder of KinFitz

Silent Hill f

Publisher: Konami

Platforms: PlayStation 5, Xbox Series X/S, PC

Rating: 4.5/5

Who was Alfred Nobel?

The Nobel Prize was created by wealthy Swedish chemist and entrepreneur Alfred Nobel.

  • In his will he dictated that the bulk of his estate should be used to fund "prizes to those who, during the preceding year, have conferred the greatest benefit to humankind".
  • Nobel is best known as the inventor of dynamite, but also wrote poetry and drama and could speak Russian, French, English and German by the age of 17. The five original prize categories reflect the interests closest to his heart.
  • Nobel died in 1896 but it took until 1901, following a legal battle over his will, before the first prizes were awarded.
The biog

Name: Shamsa Hassan Safar

Nationality: Emirati

Education: Degree in emergency medical services at Higher Colleges of Technology

Favourite book: Between two hearts- Arabic novels

Favourite music: Mohammed Abdu and modern Arabic songs

Favourite way to spend time off: Family visits and spending time with friends

Tuesday's fixtures
Group A
Kyrgyzstan v Qatar, 5.45pm
Iran v Uzbekistan, 8pm
N Korea v UAE, 10.15pm
Muslim Council of Elders condemns terrorism on religious sites

The Muslim Council of Elders has strongly condemned the criminal attacks on religious sites in Britain.

It firmly rejected “acts of terrorism, which constitute a flagrant violation of the sanctity of houses of worship”.

“Attacking places of worship is a form of terrorism and extremism that threatens peace and stability within societies,” it said.

The council also warned against the rise of hate speech, racism, extremism and Islamophobia. It urged the international community to join efforts to promote tolerance and peaceful coexistence.

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THE DETAILS

Kaala

Dir: Pa. Ranjith

Starring: Rajinikanth, Huma Qureshi, Easwari Rao, Nana Patekar  

Rating: 1.5/5 

Sustainable Development Goals

1. End poverty in all its forms everywhere

2. End hunger, achieve food security and improved nutrition and promote sustainable agriculture

3. Ensure healthy lives and promote well-being for all at all ages

4. Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

5. Achieve gender equality and empower all women and girls

6. Ensure availability and sustainable management of water and sanitation for all

7. Ensure access to affordable, reliable, sustainable and modern energy for all

8. Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

9. Build resilient infrastructure, promote inclusive and sustainable industrialisation and foster innovation

10. Reduce inequality  within and among countries

11. Make cities and human settlements inclusive, safe, resilient and sustainable

12. Ensure sustainable consumption and production patterns

13. Take urgent action to combat climate change and its effects

14. Conserve and sustainably use the oceans, seas and marine resources for sustainable development

15. Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss

16. Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels

17. Strengthen the means of implementation and revitalise the global partnership for sustainable development

AI traffic lights to ease congestion at seven points to Sheikh Zayed bin Sultan Street

The seven points are:

Shakhbout bin Sultan Street

Dhafeer Street

Hadbat Al Ghubainah Street (outbound)

Salama bint Butti Street

Al Dhafra Street

Rabdan Street

Umm Yifina Street exit (inbound)

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South Africa World Cup squad

South Africa: Faf du Plessis (c), Hashim Amla, Quinton de Kock (w), JP Duminy, Imran Tahir, Aiden Markram, David Miller, Lungi Ngidi, Anrich Nortje, Andile Phehlukwayo, Dwaine Pretorius, Kagiso Rabada, Tabraiz Shamsi, Dale Steyn, Rassie van der Dussen.

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So what is Spicy Chickenjoy?

Just as McDonald’s has the Big Mac, Jollibee has Spicy Chickenjoy – a piece of fried chicken that’s crispy and spicy on the outside and comes with a side of spaghetti, all covered in tomato sauce and topped with sausage slices and ground beef. It sounds like a recipe that a child would come up with, but perhaps that’s the point – a flavourbomb combination of cheap comfort foods. Chickenjoy is Jollibee’s best-selling product in every country in which it has a presence.
 

Volvo ES90 Specs

Engine: Electric single motor (96kW), twin motor (106kW) and twin motor performance (106kW)

Power: 333hp, 449hp, 680hp

Torque: 480Nm, 670Nm, 870Nm

On sale: Later in 2025 or early 2026, depending on region

Price: Exact regional pricing TBA

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The Scale for Clinical Actionability of Molecular Targets

The Great Derangement: Climate Change and the Unthinkable
Amitav Ghosh, University of Chicago Press

Cricket World Cup League Two

Teams

Oman, UAE, Namibia

Al Amerat, Muscat

 

Results

Oman beat UAE by five wickets

UAE beat Namibia by eight runs

Namibia beat Oman by 52 runs

UAE beat Namibia by eight wickets

 

Fixtures

Saturday January 11 - UAE v Oman

Sunday January 12 – Oman v Namibia

The candidates

Dr Ayham Ammora, scientist and business executive

Ali Azeem, business leader

Tony Booth, professor of education

Lord Browne, former BP chief executive

Dr Mohamed El-Erian, economist

Professor Wyn Evans, astrophysicist

Dr Mark Mann, scientist

Gina MIller, anti-Brexit campaigner

Lord Smith, former Cabinet minister

Sandi Toksvig, broadcaster

 

GOLF’S RAHMBO

- 5 wins in 22 months as pro
- Three wins in past 10 starts
- 45 pro starts worldwide: 5 wins, 17 top 5s
- Ranked 551th in world on debut, now No 4 (was No 2 earlier this year)
- 5th player in last 30 years to win 3 European Tour and 2 PGA Tour titles before age 24 (Woods, Garcia, McIlroy, Spieth)

MATCH INFO

Uefa Champions League final:

Who: Real Madrid v Liverpool
Where: NSC Olimpiyskiy Stadium, Kiev, Ukraine
When: Saturday, May 26, 10.45pm (UAE)
TV: Match on BeIN Sports

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Updated: May 21, 2023, 11:07 AM