Having already carved out a niche in the world of sustainable athleisurewear, The Giving Movement is raising the bar once again.
Now, the UAE company has released its first footwear line as tech-looking slides, made from bio-based EVA foam, which is derived from sugarcane.
Called FiftyMade, the new slides for men and women are available in seven colours, and only 50 pieces will be made in each shade.
Sticking to the colour palette already familiar across much of the TGM clothing range, the slides are available in true black, mushroom, khaki green, dark navy, dark grey, fuchsia pink and Moroccan blue. They range in size from EU35 to EU45, and each pair costs Dh599, with Dh15 going to charity.
The new slides are open-toed, ultralight and waterproof, with a futuristic feel, thanks to the moulded foam that sits in folds over the foot, and as flowing lines on the sole. Made from a new material called I'm green™, a new plastic derived from sustainably grown Brazilian sugar cane, it behaves exactly like standard petrochemical polyethylene, but is 100 per cent recyclable.
True to form for TGM, the new footwear is sold in an eco-conscious Global Recycling Standard-certified recycled box, and sustainably sourced kraft paper, as managed by the Forest Stewardship Council.
Launched by Dominic Nowell-Barnes in early 2020 , The Giving Movement has created functional and comfortable sports and athleisurewear, made from sustainable materials such as bamboo fibre, while being entirely made in the UAE.
In addition, for every item purchased, Dh15 is donated to charity and as of July 2022, TGM had raised more than $2 million for UAE charity Dubai Cares and India’s Harmony House.
The brand is also expected to open its first physical store in Mall of the Emirates later this year.
Gothia Cup 2025
4,872 matches
1,942 teams
116 pitches
76 nations
26 UAE teams
15 Lebanese teams
2 Kuwaiti teams
Ferrari 12Cilindri specs
Engine: naturally aspirated 6.5-liter V12
Power: 819hp
Torque: 678Nm at 7,250rpm
Price: From Dh1,700,000
Available: Now
Company profile
Name: Infinite8
Based: Dubai
Launch year: 2017
Number of employees: 90
Sector: Online gaming industry
Funding: $1.2m from a UAE angel investor
Conflict, drought, famine
Estimates of the number of deaths caused by the famine range from 400,000 to 1 million, according to a document prepared for the UK House of Lords in 2024.
It has been claimed that the policies of the Ethiopian government, which took control after deposing Emperor Haile Selassie in a military-led revolution in 1974, contributed to the scale of the famine.
Dr Miriam Bradley, senior lecturer in humanitarian studies at the University of Manchester, has argued that, by the early 1980s, “several government policies combined to cause, rather than prevent, a famine which lasted from 1983 to 1985. Mengistu’s government imposed Stalinist-model agricultural policies involving forced collectivisation and villagisation [relocation of communities into planned villages].
The West became aware of the catastrophe through a series of BBC News reports by journalist Michael Buerk in October 1984 describing a “biblical famine” and containing graphic images of thousands of people, including children, facing starvation.
Band Aid
Bob Geldof, singer with the Irish rock group The Boomtown Rats, formed Band Aid in response to the horrific images shown in the news broadcasts.
With Midge Ure of the band Ultravox, he wrote the hit charity single Do They Know it’s Christmas in December 1984, featuring a string of high-profile musicians.
Following the single’s success, the idea to stage a rock concert evolved.
Live Aid was a series of simultaneous concerts that took place at Wembley Stadium in London, John F Kennedy Stadium in Philadelphia, the US, and at various other venues across the world.
The combined event was broadcast to an estimated worldwide audience of 1.5 billion.
UAE currency: the story behind the money in your pockets
UAE currency: the story behind the money in your pockets
