The Giving Movement launches new limited-edition, bio-based footwear


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Having already carved out a niche in the world of sustainable athleisurewear, The Giving Movement is raising the bar once again.

Now, the UAE company has released its first footwear line as tech-looking slides, made from bio-based EVA foam, which is derived from sugarcane.

The new FiftyMade slides by The Giving Movement in Morocco blue. Photo: The Giving Movement
The new FiftyMade slides by The Giving Movement in Morocco blue. Photo: The Giving Movement

Called FiftyMade, the new slides for men and women are available in seven colours, and only 50 pieces will be made in each shade.

Sticking to the colour palette already familiar across much of the TGM clothing range, the slides are available in true black, mushroom, khaki green, dark navy, dark grey, fuchsia pink and Moroccan blue. They range in size from EU35 to EU45, and each pair costs Dh599, with Dh15 going to charity.

The new slides are open-toed, ultralight and waterproof, with a futuristic feel, thanks to the moulded foam that sits in folds over the foot, and as flowing lines on the sole. Made from a new material called I'm green™, a new plastic derived from sustainably grown Brazilian sugar cane, it behaves exactly like standard petrochemical polyethylene, but is 100 per cent recyclable.

The new slides cost Dh599 each, with Dh15 going to charity. Photo The Giving Movement
The new slides cost Dh599 each, with Dh15 going to charity. Photo The Giving Movement

True to form for TGM, the new footwear is sold in an eco-conscious Global Recycling Standard-certified recycled box, and sustainably sourced kraft paper, as managed by the Forest Stewardship Council.

Launched by Dominic Nowell-Barnes in early 2020 , The Giving Movement has created functional and comfortable sports and athleisurewear, made from sustainable materials such as bamboo fibre, while being entirely made in the UAE.

In addition, for every item purchased, Dh15 is donated to charity and as of July 2022, TGM had raised more than $2 million for UAE charity Dubai Cares and India’s Harmony House.

The brand is also expected to open its first physical store in Mall of the Emirates later this year.

Haemoglobin disorders explained

Thalassaemia is part of a family of genetic conditions affecting the blood known as haemoglobin disorders.

Haemoglobin is a substance in the red blood cells that carries oxygen and a lack of it triggers anemia, leaving patients very weak, short of breath and pale.

The most severe type of the condition is typically inherited when both parents are carriers. Those patients often require regular blood transfusions - about 450 of the UAE's 2,000 thalassaemia patients - though frequent transfusions can lead to too much iron in the body and heart and liver problems.

The condition mainly affects people of Mediterranean, South Asian, South-East Asian and Middle Eastern origin. Saudi Arabia recorded 45,892 cases of carriers between 2004 and 2014.

A World Health Organisation study estimated that globally there are at least 950,000 'new carrier couples' every year and annually there are 1.33 million at-risk pregnancies.

RESULTS
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Essentials

The flights

Emirates and Etihad fly direct from the UAE to Geneva from Dh2,845 return, including taxes. The flight takes 6 hours. 

The package

Clinique La Prairie offers a variety of programmes. A six-night Master Detox costs from 14,900 Swiss francs (Dh57,655), including all food, accommodation and a set schedule of medical consultations and spa treatments.

The National Archives, Abu Dhabi

Founded over 50 years ago, the National Archives collects valuable historical material relating to the UAE, and is the oldest and richest archive relating to the Arabian Gulf.

Much of the material can be viewed on line at the Arabian Gulf Digital Archive - https://www.agda.ae/en

The specs

Engine: 2.0-litre 4-cyl, 48V hybrid

Transmission: eight-speed automatic

Power: 325bhp

Torque: 450Nm

Price: Dh359,000

On sale: now 

Jawan
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MATCH INFO

Rugby World Cup (all times UAE)

Third-place play-off: New Zealand v Wales, Friday, 1pm

Final: England v South Africa, Saturday, 1pm

Wicked: For Good

Director: Jon M Chu

Starring: Ariana Grande, Cynthia Erivo, Jonathan Bailey, Jeff Goldblum, Michelle Yeoh, Ethan Slater

Rating: 4/5

Representing%20UAE%20overseas
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BUNDESLIGA FIXTURES

Saturday, May 16 (kick-offs UAE time)

Borussia Dortmund v Schalke (4.30pm) 
RB Leipzig v Freiburg (4.30pm) 
Hoffenheim v Hertha Berlin (4.30pm) 
Fortuna Dusseldorf v Paderborn  (4.30pm) 
Augsburg v Wolfsburg (4.30pm) 
Eintracht Frankfurt v Borussia Monchengladbach (7.30pm)

Sunday, May 17

Cologne v Mainz (4.30pm),
Union Berlin v Bayern Munich (7pm)

Monday, May 18

Werder Bremen v Bayer Leverkusen (9.30pm)

Specs

Engine: 51.5kW electric motor

Range: 400km

Power: 134bhp

Torque: 175Nm

Price: From Dh98,800

Available: Now

COMPANY%20PROFILE
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Updated: August 12, 2022, 10:47 AM