Ishkar founders Edmund le Brun and Flore de Taisne. Ishkar
Ishkar founders Edmund le Brun and Flore de Taisne. Ishkar
Ishkar founders Edmund le Brun and Flore de Taisne. Ishkar
Ishkar founders Edmund le Brun and Flore de Taisne. Ishkar

Ishkar: How two former UAE residents launched an online marketplace for artisans living in war-torn countries


Janice Rodrigues
  • English
  • Arabic

If you’ve visited a foreign country, and felt like you’ve left a piece of yourself behind, you’ll relate with Edmund Le Brun and Flore de Taisne.

The duo met while working in Kabul, Afghanistan, Le Brun with NGO Turquoise Mountain and de Taisne as a consultant for aid agencies. However, when they left, they quickly got frustrated with how the rest of the world perceived the country that they had come to love.

“People had this idea that it was a deserted place with little culture and history which was not a fair reflection of the country at all. We wanted to launch a business that would change all that,” says Le Brun.

The duo brainstormed ways to show how capable and multifaceted these countries are – which was how Ishkar, an online marketplace for artisans living in war-torn countries, was born.

The name is derived from a plant found in the deserts of Northern Afghanistan that, when burned, turns into a substance that can be used to make dyes more vibrant. "It's an emblem of how something that looks ordinary could have extraordinary properties when you use it right," explains Le Brun.

One of the first products Ishkar started dealing with were hand-blown glasses that were made by artisans in Afghanistan for over 2,000 years. While there were dozens of workshops creating the products in the past, the duo were only able to find one artisan who still did it, and ordered 5,000 glasses from him “to get the industry going again.”

“It’s one of our core products, and one of the most popular. No two glasses are the same,” says Le Brun.

Handblown glasses from Afghanistan were the first products that Ishkar started selling. Ishkar
Handblown glasses from Afghanistan were the first products that Ishkar started selling. Ishkar

That was in 2016. In the years that followed, Ishkar has branched out and sells a variety of products – jewellery from Kabul to homeware from Pakistan to face masks from Somalia.

“Each product tells a story about the person who made it, where it comes from, what’s unique about it. Not a lot of people are able to source products from the same places. If you visit trade fairs, you’ll find that these countries are often underrepresented.”

Ishkar currently sources products from Afghanistan, Pakistan, Yemen, Syria, Lebanon, Burkina Faso and Myanmar. Brun cites brass lamps from Yemen and jewellery created by Saeeda Etebari, an Afghani artisan as examples of their bestsellers.

Saeeda Etebari, designer from Afghanistan, is one of the artisans who sells products through Ishkar. Ishkar
Saeeda Etebari, designer from Afghanistan, is one of the artisans who sells products through Ishkar. Ishkar

Le Brun and Taisne moved to the UAE in May 2019 to better handle the international business before leaving for London in March 2020. They have since also launched a brick-and-mortar space in London.

Meanwhile, the company aims to help artisans by not only giving them access to an international market but also by buying from them at an above-market rate. “We work like a retail business on most aspects. But the idea has always been to help artisans that have lost their market due to reasons like war.”

The initiative became all the more important during the pandemic with tourism slowing down all over the world, and affecting the livelihood of thousands of artisans who depended on it to sell their goods. “Interestingly, our sales have doubled last year which I think is a result of people spending more time at home, thinking about the interiors of their house,” says Le Brun.

Traditional Yemeni lanterns have been designed in collaboration with artisans from the Old City of Sanaa are one of Ishkar's bestsellers. Ishkar
Traditional Yemeni lanterns have been designed in collaboration with artisans from the Old City of Sanaa are one of Ishkar's bestsellers. Ishkar

In 2019, the founders launched another arm of their business – a travel enterprise that took people to offbeat countries to change their perceptions about the places. While Le Brun admits that the timing was inconvenient (the travel aspect started in November 2019, just before the pandemic arose) he stands by its launch.

“We don’t think of Ishkar as a single brand. We want to be considered more like a magazine in some respects which is why we also create movies on these places and have a blog. Maybe in the future we can have a record label. We are driven by what we love and that is to tell fair stories of these countries – and you can’t do that through any one medium.”

Jewellery happens to be one of Ishkar's bestselling items. Seen here, a brooch and ring from the Bonfire collection. Ishkar
Jewellery happens to be one of Ishkar's bestselling items. Seen here, a brooch and ring from the Bonfire collection. Ishkar

The company had two trips to Afghanistan before the pandemic made travel impossible in 2020. They restarted their tours in 2021, with their first being to the Democratic Republic of Congo in February. They have trips scheduled to Pakistan in May and Yemen later in the year.

According to Le Brun, the best part about taking the road less travelled, quite literally, is that it makes for more authentic experiences.

"The world has become very flat in a way – you can go to a tourist hotspot and they have already worked out what tourists want to see and travel has become increasingly bland because of that. It's always the same hotels, same foods, same services.

Ishkar has expanded to a travel company that takes tourists to oft-visited places. It started with two trips to Afghanistan in 2020. Ishkar
Ishkar has expanded to a travel company that takes tourists to oft-visited places. It started with two trips to Afghanistan in 2020. Ishkar

“But countries that have been at war don’t have that structure. Tourism isn’t a big part of their economy so they aren’t trying to second guess what tourists want and the result is a more unique experience.

“One of the first things you’ll find when you visit these locations is the fact that they are affected by war is just the smallest part of the whole experience,” he says.

More information is available at Ishkar's website.

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The seven points are:

Shakhbout bin Sultan Street

Dhafeer Street

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Salama bint Butti Street

Al Dhafra Street

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When: The one-off Test starts on Friday, May 11
What time: Each day’s play is scheduled to start at 2pm UAE time.
TV: The match will be broadcast on OSN Sports Cricket HD. Subscribers to the channel can also stream the action live on OSN Play.

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Director: Shahad Ameen

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Engine: Electric single motor (96kW), twin motor (106kW) and twin motor performance (106kW)

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Micro-retirement is not a recognised concept or employment status under Federal Decree Law No. 33 of 2021 on the Regulation of Labour Relations (as amended) (UAE Labour Law). As such, it reflects a voluntary work-life balance practice, rather than a recognised legal employment category, according to Dilini Loku, senior associate for law firm Gateley Middle East.

“Some companies may offer formal sabbatical policies or career break programmes; however, beyond such arrangements, there is no automatic right or statutory entitlement to extended breaks,” she explains.

“Any leave taken beyond statutory entitlements, such as annual leave, is typically regarded as unpaid leave in accordance with Article 33 of the UAE Labour Law. While employees may legally take unpaid leave, such requests are subject to the employer’s discretion and require approval.”

If an employee resigns to pursue micro-retirement, the employment contract is terminated, and the employer is under no legal obligation to rehire the employee in the future unless specific contractual agreements are in place (such as return-to-work arrangements), which are generally uncommon, Ms Loku adds.

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Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
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  • NBA-spec basketball court with auditorium
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  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills

 


 

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Nutritional yeast

This is Firth's pick and an ingredient he says, "gives you an instant cheesy flavour". He advises making your own cream cheese with it or simply using it to whip up a mac and cheese or wholesome lasagne. It's available in organic and specialist grocery stores across the UAE.

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"We've got a big jar of mixed seeds in our kitchen," Theasby explains. "That's what you use to make a bolognese or pie or salad: just grab a handful of seeds and sprinkle them over the top. It's a really good way to make sure you're getting your omegas."

Umami flavours

"I could say soya sauce, but I'll say all umami-makers and have them in the same batch," says Firth. He suggests having items such as Marmite, balsamic vinegar and other general, dark, umami-tasting products in your cupboard "to make your bolognese a little bit more 'umptious'".

Onions and garlic

"If you've got them, you can cook basically anything from that base," says Theasby. "These ingredients are so prevalent in every world cuisine and if you've got them in your cupboard, then you know you've got the foundation of a really nice meal."

Your grain of choice

Whether rice, quinoa, pasta or buckwheat, Firth advises always having a stock of your favourite grains in the cupboard. "That you, you have an instant meal and all you have to do is just chuck a bit of veg in."

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The West became aware of the catastrophe through a series of BBC News reports by journalist Michael Buerk in October 1984 describing a “biblical famine” and containing graphic images of thousands of people, including children, facing starvation.

Band Aid

Bob Geldof, singer with the Irish rock group The Boomtown Rats, formed Band Aid in response to the horrific images shown in the news broadcasts.
With Midge Ure of the band Ultravox, he wrote the hit charity single Do They Know it’s Christmas in December 1984, featuring a string of high-profile musicians.
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Live Aid was a series of simultaneous concerts that took place at Wembley Stadium in London, John F Kennedy Stadium in Philadelphia, the US, and at various other venues across the world.
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