The quiet luxury era is already sweeping through fashion, with many choosing to ditch the fickle trends of fast-fashion finds for the slower elegance of timeless, investment dressing. Now, this same thinking has taken over interior decoration, as people swerve away from cheap fixes and shift instead towards creating a home that resonates with calm sophistication.
The reasoning is simple, explains Pallavi Dean, founder and creative director of Dubai interior company Roar. “We live in a world where we are bombarded with visual stimulation – from social media to Netflix to fashion magazines. Home has always been a place for rest and recuperation, our private sanctuary for escape.”
Amy Mills, founder and owner of bespoke furniture company Custom No 9, seconds this view. “In a world filled with noise and clutter, people seek solace and tranquillity within their living spaces,” she explains. Faced with a relentless pace outside, it is only natural that we crave a home environment that provides a “retreat away from modern-day life”, says Mills.
With quiet luxury, the focus is on simplicity, sophistication and, above all, comfort.
What is quiet luxury?
As in fashion, quiet luxury is about looking to heritage brands for items that are beautifully crafted and that carry a timeless appeal. Items made – and bought – to last for years, with a view to potentially passing them on. Think pieces made from solid oak instead of chipboard, or those that have been custom-made rather picked out from a catalogue.
Invest in luxurious but natural textiles like flax, linen and cashmere
Amy Mills,
founder, Custom No 9
In essence, quiet luxury places quality above quantity, and refinement over trends. It is also an antidote to the stark lines of minimalism as well as the crowded chaos of maximalism, and instead is about creating an elegant but inviting home space.
Inspired by the historical appeal of “old money”, where interesting items from different eras are layered together as if over time, here are a few simple tricks to start introducing it into the home.
Declutter to create a sense of calm
“A quick win would be to declutter and get rid of ornamental furniture,” advises Dean. Clearing a space of trinkets and decorative furniture will instantly make it feel larger and therefor calmer.
Mills adds: “Editing existing decor can create a more harmonious space.”
Bringing in a unifying palette of warm neutrals will create visual harmony too. Think sand, buttermilk, beige, browns and blacks, as well as soft greys and greens plus different shades of natural wood. These are not only easy to live with – as they match with almost anything – but will also help create cohesion.
By honing in on a specific range of tones, textures are allowed to come into their own, opening up a whole new design language to explore. A sense of the natural can be evoked through the use of wood, stone, wicker and unglazed ceramics, supplemented by soft surfaces including woven wool blankets, linen and cushions.
House plants, too, can enhance nature by blurring the line between the indoors and out. “Invest in luxurious but natural textiles like flax, linen and cashmere,” says Mills. Linen bedding and cashmere throws are an ideal place to start. These don't have to be in solid colours, she adds. “Mix neutral tones with subtle texture patterning or intricate details that add an edge.”
She also suggests looking for discreet patterning on fabrics, or a piece of furniture with hand-carved elements.
A piece doesn't have to be big to have an impact, either. A vintage tin or box looks intriguing and can be used to stow the TV remote.
Keeping the focus on design elements such as colour, texture and scale will help a room feel relaxed and collected, says Mills. “Details like decorative pillows, rugs or artwork can help tie together different styles while maintaining a cohesive look. A focus on natural materials exudes a focus on well-being.”
Money screams, wealth whispers. People are steering away from monogrammed pieces and celebrating craftsmanship
Pallavi Dean,
founder, Roar
The mood to aim for, she explains, is understated elegance and relaxation. “Soft colour palettes, natural materials and minimalistic decor contribute to creating a serene and welcoming atmosphere,” Mills explains.
Crucially, quiet luxury is not about striving for perfection, but rather creating an authentic, lived-in elegance that is uniquely yours. Treasured items are most definitely kept on display, but might need a bit of help to help them sing.
Perhaps group children's artwork together in vintage-style frames, or improve a much-loved armchair by having it reupholstered. Many modern dining tables might have a garnish orange varnish, but is there a solid wood table underneath that would benefit from being sanded down and re-stained to a more refined shade?
Invest in quality not quantity
Sometimes, though, we all need to buy new items, so be prepared to invest in season-less pieces that will stand the test of time. Solid wood ages beautifully, for example, so is worth the initial shock of the high price tag.
Also ditch “trendy” furniture. “Money screams, wealth whispers,” explains Dean. “People are steering away from brand-monogrammed pieces and opting instead for understated, well-made pieces that celebrate craftsmanship.”
Lean into “slow furniture”, and aim to buy less, but buy better. “Pieces that are high in quality with a timeless design will give an instant 'upmarket' feel without needing to shout about it,” explains Mills.
Layering is key to bring together an interior palette that's complemented with lighting, acoustics, biophilia and the right tech
Pallavi Dean
At its heart, quiet luxury is not about copying what someone else has done, but rather carefully elevating elements that are important to you.
Dean also explains it is crucial to keep the needs of the family in mind when reworking a house or space. “When we design, we don't start with a style or mood. Instead, we start with empathy,” she says.
“Who are the users, what are their needs, and what does their home need to be for them? Does it double up as a workspace, a gym or an entertainment hub? Start with questions, and that should set the overall mood,” Dean explains.
Think about how you use your home
Dean recommends investing in the key items that you really need. “Don't compromise on pieces you spend the most time on, such as the main living room sofa and your bed.”
She recommends examining how the home is actually used. “This may look different for you. Maybe you love spas, so you should focus on your bathrooms,” says Dean.
The big picture is for everything to look like it has been slowly collected over the years, and Dean has found a clever method to replicate this.
“One key trick we use is layering, bringing together an interior palette that's complemented with lighting, acoustics, biophilia and the right tech,” she explains.
This can be as simple as placing an antique side lamp on a modern table, or placing the stereo on top of an intricately inlaid console. Perhaps throw a chunky knitted throw over the back of the sofa, or have your dining room chairs reupholstered in calming but mismatched vintage fabrics.
The secret to interiors that exude quiet luxury is to create a space that is serene, so you feel right at home.
UAE currency: the story behind the money in your pockets
UAE currency: the story behind the money in your pockets
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Background: Chemical Weapons
Who has been sanctioned?
Daniella Weiss and Nachala
Described as 'the grandmother of the settler movement', she has encouraged the expansion of settlements for decades. The 79 year old leads radical settler movement Nachala, whose aim is for Israel to annex Gaza and the occupied West Bank, where it helps settlers built outposts.
Harel Libi & Libi Construction and Infrastructure
Libi has been involved in threatening and perpetuating acts of aggression and violence against Palestinians. His firm has provided logistical and financial support for the establishment of illegal outposts.
Zohar Sabah
Runs a settler outpost named Zohar’s Farm and has previously faced charges of violence against Palestinians. He was indicted by Israel’s State Attorney’s Office in September for allegedly participating in a violent attack against Palestinians and activists in the West Bank village of Muarrajat.
Coco’s Farm and Neria’s Farm
These are illegal outposts in the West Bank, which are at the vanguard of the settler movement. According to the UK, they are associated with people who have been involved in enabling, inciting, promoting or providing support for activities that amount to “serious abuse”.
The specs
- Engine: 3.9-litre twin-turbo V8
- Power: 640hp
- Torque: 760nm
- On sale: 2026
- Price: Not announced yet
On Instagram: @WithHopeUAE
Although social media can be harmful to our mental health, paradoxically, one of the antidotes comes with the many social-media accounts devoted to normalising mental-health struggles. With Hope UAE is one of them.
The group, which has about 3,600 followers, was started three years ago by five Emirati women to address the stigma surrounding the subject. Via Instagram, the group recently began featuring personal accounts by Emiratis. The posts are written under the hashtag #mymindmatters, along with a black-and-white photo of the subject holding the group’s signature red balloon.
“Depression is ugly,” says one of the users, Amani. “It paints everything around me and everything in me.”
Saaed, meanwhile, faces the daunting task of caring for four family members with psychological disorders. “I’ve had no support and no resources here to help me,” he says. “It has been, and still is, a one-man battle against the demons of fractured minds.”
In addition to With Hope UAE’s frank social-media presence, the group holds talks and workshops in Dubai. “Change takes time,” Reem Al Ali, vice chairman and a founding member of With Hope UAE, told The National earlier this year. “It won’t happen overnight, and it will take persistent and passionate people to bring about this change.”
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Jetour T1 specs
Engine: 2-litre turbocharged
Power: 254hp
Torque: 390Nm
Price: From Dh126,000
Available: Now
The biog
From: Ras Al Khaimah
Age: 50
Profession: Electronic engineer, worked with Etisalat for the past 20 years
Hobbies: 'Anything that involves exploration, hunting, fishing, mountaineering, the sea, hiking, scuba diving, and adventure sports'
Favourite quote: 'Life is so simple, enjoy it'
Alita: Battle Angel
Director: Robert Rodriguez
Stars: Rosa Salazar, Christoph Waltz, Keean Johnson
Four stars
More from Neighbourhood Watch:
The five pillars of Islam
RACECARD
6pm Emaar Dubai Sprint – Conditions (TB) $60,000 (Turf) 1,200m
6.35pm Graduate Stakes – Conditions (TB) $100,000 (Dirt) 1,600m
7.10pm Al Khail Trophy – Listed (TB) $100,000 (T) 2,810m
7.45pm UAE 1000 Guineas – Listed (TB) $150,000 (D) 1,600m
8.20pm Zabeel Turf – Listed (TB) $100,000 (T) 2,000m
8.55pm Downtown Dubai Cup – Rated Conditions (TB) $80,000 (D) 1,400m
9.30pm Zabeel Mile – Group 2 (TB) $180,000 (T) 1,600m
10.05pm Dubai Sprint – Listed (TB) $100,000 (T) 1,200m
What can victims do?
Always use only regulated platforms
Stop all transactions and communication on suspicion
Save all evidence (screenshots, chat logs, transaction IDs)
Report to local authorities
Warn others to prevent further harm
Courtesy: Crystal Intelligence
F1 The Movie
Starring: Brad Pitt, Damson Idris, Kerry Condon, Javier Bardem
Director: Joseph Kosinski
Rating: 4/5
Company%20profile
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Honeymoonish
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Men from Barca's class of 99
Crystal Palace - Frank de Boer
Everton - Ronald Koeman
Manchester City - Pep Guardiola
Manchester United - Jose Mourinho
Southampton - Mauricio Pellegrino
The specs
Engine: 2.0-litre 4cyl turbo
Power: 261hp at 5,500rpm
Torque: 405Nm at 1,750-3,500rpm
Transmission: 9-speed auto
Fuel consumption: 6.9L/100km
On sale: Now
Price: From Dh117,059
COMPANY PROFILE
Name: Kumulus Water
Started: 2021
Founders: Iheb Triki and Mohamed Ali Abid
Based: Tunisia
Sector: Water technology
Number of staff: 22
Investment raised: $4 million