The left field fashion house Vetements has just unveiled its latest direction. A fast food burger.
The label that started in 2014 has now collaborated with a Moscow cafe to create its own range of fast food combo meals. 100 per cent vegetarian, the new portobello and cheese burger is described by Vetements on social media as being "crafted by trained artisans with the highest quality ingredients."
Sold with fries and a lemonade, everything comes in the highly distinctive black and white Vetements packaging.
However, those wanting to sample the dish will have to find their way to Moscow, as it is only being served at the rooftop cafe of the city's famous fashion store KM20, whose own burger is said to be Vetements cofounder and CEO Guram Gvasalia's favourite. Only 2,000 of the burgers will be made. So far, no price has been released.
This is not the first time Vetements flirted with food. On April Fool's Day this year, the company took to Instagram with an image of a spoon with alphabet spaghetti that spelt out its name, and asked its followers if they wanted it to release "Vetements only pasta". For its spring / summer 2019 show during Paris Fashion Week, the label showed its collection in the Champs Elysees branch of McDonald's.
However, Vetements is not the only fashion brand to venture into food in recent years. In February 2020, shoe company Crocs joined forces with KFC in to release limited edition clogs covered in images of fried chicken. The detachable Jibbitz were made to look like chicken drumsticks, while the sole was in KFC red and white stripes. They sold out within days.
In 2014, streetwear brand A Bathing Ape released a camouflage patterned hoodie, designed with Coca-Cola. It has recently revisited the idea with a 2020 a camo-print bottle design.
Evian water however, has been collaborating with fashion designers to rework its bottles since 2008, when it asked Christian Lacroix to decorate one of its products. The following year Jean Paul Gaultier followed suit, and now the water company has worked with several names including Elie Saab and Kenzo. The latest collaboration is with Off-White and Louis Vuitton menswear designer, Virgil Abloh.
Qosty Byogaani
Starring: Hani Razmzi, Maya Nasir and Hassan Hosny
Four stars
At a glance
Global events: Much of the UK’s economic woes were blamed on “increased global uncertainty”, which can be interpreted as the economic impact of the Ukraine war and the uncertainty over Donald Trump’s tariffs.
Growth forecasts: Cut for 2025 from 2 per cent to 1 per cent. The OBR watchdog also estimated inflation will average 3.2 per cent this year
Welfare: Universal credit health element cut by 50 per cent and frozen for new claimants, building on cuts to the disability and incapacity bill set out earlier this month
Spending cuts: Overall day-to day-spending across government cut by £6.1bn in 2029-30
Tax evasion: Steps to crack down on tax evasion to raise “£6.5bn per year” for the public purse
Defence: New high-tech weaponry, upgrading HM Naval Base in Portsmouth
Housing: Housebuilding to reach its highest in 40 years, with planning reforms helping generate an extra £3.4bn for public finances
Profile of RentSher
Started: October 2015 in India, November 2016 in UAE
Founders: Harsh Dhand; Vaibhav and Purvashi Doshi
Based: Bangalore, India and Dubai, UAE
Sector: Online rental marketplace
Size: 40 employees
Investment: $2 million
North Pole stats
Distance covered: 160km
Temperature: -40°C
Weight of equipment: 45kg
Altitude (metres above sea level): 0
Terrain: Ice rock
South Pole stats
Distance covered: 130km
Temperature: -50°C
Weight of equipment: 50kg
Altitude (metres above sea level): 3,300
Terrain: Flat ice
The specs
Engine: 2.0-litre 4-cyl, 48V hybrid
Transmission: eight-speed automatic
Power: 325bhp
Torque: 450Nm
Price: Dh289,000
Company profile
Company name: Dharma
Date started: 2018
Founders: Charaf El Mansouri, Nisma Benani, Leah Howe
Based: Abu Dhabi
Sector: TravelTech
Funding stage: Pre-series A
Investors: Convivialite Ventures, BY Partners, Shorooq Partners, L& Ventures, Flat6Labs
Benefits of first-time home buyers' scheme
- Priority access to new homes from participating developers
- Discounts on sales price of off-plan units
- Flexible payment plans from developers
- Mortgages with better interest rates, faster approval times and reduced fees
- DLD registration fee can be paid through banks or credit cards at zero interest rates
Paatal Lok season two
Directors: Avinash Arun, Prosit Roy
Stars: Jaideep Ahlawat, Ishwak Singh, Lc Sekhose, Merenla Imsong
Rating: 4.5/5
Tearful appearance
Chancellor Rachel Reeves set markets on edge as she appeared visibly distraught in parliament on Wednesday.
Legislative setbacks for the government have blown a new hole in the budgetary calculations at a time when the deficit is stubbornly large and the economy is struggling to grow.
She appeared with Keir Starmer on Thursday and the pair embraced, but he had failed to give her his backing as she cried a day earlier.
A spokesman said her upset demeanour was due to a personal matter.
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Specs
Engine: Duel electric motors
Power: 659hp
Torque: 1075Nm
On sale: Available for pre-order now
Price: On request
Personalities on the Plate: The Lives and Minds of Animals We Eat
Barbara J King, University of Chicago Press
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Infiniti QX80 specs
Engine: twin-turbocharged 3.5-liter V6
Power: 450hp
Torque: 700Nm
Price: From Dh450,000, Autograph model from Dh510,000
Available: Now
How it works
A $10 hand-powered LED light and battery bank
Device is operated by hand cranking it at any time during the day or night
The charge is stored inside a battery
The ratio is that for every minute you crank, it provides 10 minutes light on the brightest mode
A full hand wound charge is of 16.5minutes
This gives 1.1 hours of light on high mode or 2.5 hours of light on low mode
When more light is needed, it can be recharged by winding again
The larger version costs between $18-20 and generates more than 15 hours of light with a 45-minute charge
No limit on how many times you can charge