Tea lovers in Dubai and beyond will be making time to squeeze in a sit and sip session when they’re next at Ibn Battuta Mall now that Dilmah has opened its first flagship t-lounge in the UAE.
The t-lounge concept was first brought to life in 2003 by the founder of the world’s largest tea producer - Merrill J. Fernando. Since then it has established itself as a place for tasting a selection of tea and tea concoctions, along with sweet and savoury treats.
The Dilmah t-Lounge Dubai is co-owned by Ajay Sethi, Chairman of Channel 2 Group Corporation, and former Pakistan cricket captain, Ramiz Raja. The pair believe the t-lounge will fill a gap in the market in a country that has high tea consumption.
“Tea is Nature’s gift to mankind and there is no beverage that is quite like tea,” says Fernando. “We have our own tea estate and it’s our commitment to consumers to offer the finest tea that Sri Lanka has to give. Innovation is key to Dilmah and we have offer a variety of blends that don’t compromise on taste and quality.”
Ajay Sethi, Chairman of Channel 2 Group added: “We are delighted to be associated with such a strong and trusted brand like Dilmah. Tea consumption is high and the most preferred beverage in the UAE and the Middle East region. With the new t-lounge, people now have a choice of different exotic tea brews along with other light treats.”
Raja was joined by other well-known international cricketers, including Wasim Akram and Sir Vivien Richards, at the opening of the lounge.
“Tea is very personal to me - I need to have at least 30 to 50 cups a week,” he says. “And I guess everyone can feel the same way that a good cup of tea can simply help to rejuvenate. The t-lounge offers just that, a perfect venue to meet; have a conversation and enjoy Dilmah’s flavourful delectables with a wide selection of tea.”
For details visit www.dilmaht-lounge.com/dubai/
mhealy@thenational.ae
