Executives have made the move to rebrand the Australian cheese to Cheer after 20-year campaign. Instagram / Cheer Cheese
Executives have made the move to rebrand the Australian cheese to Cheer after 20-year campaign. Instagram / Cheer Cheese
Controversial Australian cheese rebrands to Cheer after 20-year anti-racism campaign
The news follows a wave of product rebrandings in the wake of the BLM movement
