Rashed Al Tayer opened Neighbors in 2017 and Terra in 2021 to be followed by Italian restaurant Oppidan and a seven-venue complex in Al Quoz this year. Photo: Outset
Rashed Al Tayer opened Neighbors in 2017 and Terra in 2021 to be followed by Italian restaurant Oppidan and a seven-venue complex in Al Quoz this year. Photo: Outset
Rashed Al Tayer opened Neighbors in 2017 and Terra in 2021 to be followed by Italian restaurant Oppidan and a seven-venue complex in Al Quoz this year. Photo: Outset
Rashed Al Tayer opened Neighbors in 2017 and Terra in 2021 to be followed by Italian restaurant Oppidan and a seven-venue complex in Al Quoz this year. Photo: Outset

After tasting success with Terra, Emirati restaurateur's next courses are even bigger


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'I don’t cook, but I love to eat,” says Rashed Al Tayer, the Emirati restaurateur behind eateries such as Neighbors and Terra.

We're sitting inside the Jumeirah branch of Terra, the thick foliage of the rustic venue filtering the harsh sun. “We have more than 200 plants in here,” Al Tayer points out with a smile.

Al Tayer's love for Terra is almost palpable, like a proud parent. Despite studying finance, the Emirati entrepreneur seems to have a natural flair for the restaurant industry.

“I studied in San Diego and graduated in 2013. I came back here and worked in my family's real estate business for about two years, but it felt a bit boring to be honest,” he says. “I decided to do something more in the lifestyle scene.”

Towards the end of 2017, Al Tayer opened Neighbors, a cafe and bakery also in the bustling Jumeirah district. Over the years, the venue has become a go-to community hangout spot in the Dubai district.

“I wanted to expand Neighbors and elevate it, and then I saw this location,” he says, referring to Terra. Keen to open a full-fledged restaurant in the affluent residential community with its low-rise villas and townhouses, Al Tayer decided to forgo his expansion plans and experiment with a new concept.

Terra in Dubai is leafy, relaxed and offers a close community vibe. Photo: Outset
Terra in Dubai is leafy, relaxed and offers a close community vibe. Photo: Outset

Terra opened in 2021 and was an instant success. The restaurant serves Mediterranean cuisine, with a broad influence owing to Al Tayer's travels across Europe.

Last year, he brought Terra to Abu Dhabi and, just a few months after its debut, the restaurant was included in the coveted Michelin Guide.

“Next year, we are going to open a third Terra,” he says with a cheery grin.

Scrambled eggs with mushroom at Terra's new breakfast menu. Photo: Terra
Scrambled eggs with mushroom at Terra's new breakfast menu. Photo: Terra

Despite his nonchalant demeanour, the Emirati entrepreneur has a quiet intensity about him. For example, he tells me how he poured his energy into tasting dozens of coffee beans before opening Neighbors. “Back in the US, I went on a food tour trying about 18 different types of beans in two weeks to get ideas,” he adds.

Everything he learnt from opening Neighbors, Al Tayer used when launching Terra. His attention to detail was sharpened by “experience and many mistakes”.

At Terra, he makes sure his personality shines through in every aspect. “One of my favourite things about opening a restaurant is buying furniture, cutlery and all that,” he says. He adds that guests can experience a part of him “from my favourite food to my style”.

The future

Aside from Terra and Neighbors, Al Tayer also owns the Boston Lane cafe at the Courtyard in Al Quoz. And there are plenty of more projects in the pipeline.

Oppidan, a casual Italian restaurant, will open on Dubai's Al Wasl Road in the next few months.

Oppidan will serve Italian cuisine. Photo: Outset
Oppidan will serve Italian cuisine. Photo: Outset

“I believe there is a gap for casual Italian venues, and I also really love Italian food,” he says.

While the menu is not yet finalised, Al Tayer says it's going to be of the same calibre as Terra, but with a focus on Italian cuisine. He plans to sell fresh handmade pasta at Oppidan, for example, which people can take home to cook.

Perhaps his most ambitious venture so far is CMPLX, pronounced “complex”, a lifestyle hub comprising seven concepts set across 3,000 square metres of land in Al Quoz.

The vision is simple, says Al Tayer, to create a one-stop shop for the community. “You can eat there, organise meetings, work out and even do your hair,” he explains.

CMPLX is opening towards the end of the year. Photo: Outset
CMPLX is opening towards the end of the year. Photo: Outset

Three out of the seven planned venues at CMPLX are in-house. One of them is a “much-elevated version” of Neighbors. In addition to the barber shop and two fitness studios (one for low-impact workouts, another for high-intensity classes), there will also be a boutique selling fashion and homeware, plus a leasable events space.

It's a project that seemingly makes perfect sense for Al Tayer, who still considers real estate his main hustle.

To manage his growing businesses better, Al Tayer has also created Outset, a unifying company that houses all his lifestyle ventures.

This is only the beginning for Outset, he says. “My aim is to have a maximum of 10 to 12 restaurants, and then I will stop,” he adds. “I want to tap into Asian food soon.”

What are the influencer academy modules?
  1. Mastery of audio-visual content creation. 
  2. Cinematography, shots and movement.
  3. All aspects of post-production.
  4. Emerging technologies and VFX with AI and CGI.
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Director: Daniel Espinosa 

Stars: Jared Leto, Matt Smith, Adria Arjona

Rating: 2/5

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Name: JustClean

Based: Kuwait with offices in other GCC countries

Launch year: 2016

Number of employees: 130

Sector: online laundry service

Funding: $12.9m from Kuwait-based Faith Capital Holding

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Company name: Overwrite.ai

Founder: Ayman Alashkar

Started: Established in 2020

Based: Dubai International Financial Centre, Dubai

Sector: PropTech

Initial investment: Self-funded by founder

Funding stage: Seed funding, in talks with angel investors

The specs: 2019 Infiniti QX50

Price, base: Dh138,000 (estimate)
Engine: 2.0L, turbocharged, in-line four-cylinder
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Ziina users will be able to use the app to help relief efforts in Beirut, which has been left reeling after an August blast caused an estimated $15 billion in damage and left thousands homeless. Ziina has partnered with the United Nations High Commissioner for Refugees to raise money for the Lebanese capital, co-founder Faisal Toukan says. “As of October 1, the UNHCR has the first certified badge on Ziina and is automatically part of user's top friends' list during this campaign. Users can now donate any amount to the Beirut relief with two clicks. The money raised will go towards rebuilding houses for the families that were impacted by the explosion.”

First Person
Richard Flanagan
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Will the pound fall to parity with the dollar?

The idea of pound parity now seems less far-fetched as the risk grows that Britain may split away from the European Union without a deal.

Rupert Harrison, a fund manager at BlackRock, sees the risk of it falling to trade level with the dollar on a no-deal Brexit. The view echoes Morgan Stanley’s recent forecast that the currency can plunge toward $1 (Dh3.67) on such an outcome. That isn’t the majority view yet – a Bloomberg survey this month estimated the pound will slide to $1.10 should the UK exit the bloc without an agreement.

New Prime Minister Boris Johnson has repeatedly said that Britain will leave the EU on the October 31 deadline with or without an agreement, fuelling concern the nation is headed for a disorderly departure and fanning pessimism toward the pound. Sterling has fallen more than 7 per cent in the past three months, the worst performance among major developed-market currencies.

“The pound is at a much lower level now but I still think a no-deal exit would lead to significant volatility and we could be testing parity on a really bad outcome,” said Mr Harrison, who manages more than $10 billion in assets at BlackRock. “We will see this game of chicken continue through August and that’s likely negative for sterling,” he said about the deadlocked Brexit talks.

The pound fell 0.8 per cent to $1.2033 on Friday, its weakest closing level since the 1980s, after a report on the second quarter showed the UK economy shrank for the first time in six years. The data means it is likely the Bank of England will cut interest rates, according to Mizuho Bank.

The BOE said in November that the currency could fall even below $1 in an analysis on possible worst-case Brexit scenarios. Options-based calculations showed around a 6.4 per cent chance of pound-dollar parity in the next one year, markedly higher than 0.2 per cent in early March when prospects of a no-deal outcome were seemingly off the table.

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A semen analysis of the father showed abnormal sperm so the couple required IVF.

Out of 21 eggs collected, six were unused leaving 15 suitable for IVF.

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A widely accepted definition was made by the All Party Parliamentary Group on British Muslims in 2019: “Islamophobia is rooted in racism and is a type of racism that targets expressions of Muslimness or perceived Muslimness.” It further defines it as “inciting hatred or violence against Muslims”.

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UAE

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Norway

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Canada

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Singapore

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Australia

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Director: Athale

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Key findings of Jenkins report
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  • Muslim Brotherhood at all levels has repeatedly defended Hamas attacks against Israel, including the use of suicide bombers and the killing of civilians.
  • Laying out the report in the House of Commons, David Cameron told MPs: "The main findings of the review support the conclusion that membership of, association with, or influence by the Muslim Brotherhood should be considered as a possible indicator of extremism."
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France has organised a delegation of leading businesses to travel to Syria. The group was led by French shipping giant CMA CGM, which struck a 30-year contract in May with the Syrian government to develop and run Latakia port. Also present were water and waste management company Suez, defence multinational Thales, and Ellipse Group, which is currently looking into rehabilitating Syrian hospitals.

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Transmission: 6-speed auto

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TV channel: Kurdish Roj TV accounts frozen and went bankrupt after Denmark fined it more than $1 million over PKK links in 2013 

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AI traffic lights to ease congestion at seven points to Sheikh Zayed bin Sultan Street

The seven points are:

Shakhbout bin Sultan Street

Dhafeer Street

Hadbat Al Ghubainah Street (outbound)

Salama bint Butti Street

Al Dhafra Street

Rabdan Street

Umm Yifina Street exit (inbound)

Updated: May 22, 2024, 1:13 PM