Al Baik opens its first branch in Abu Dhabi


Panna Munyal
  • English
  • Arabic

After months of anticipation and a short delay, Al Baik has finally thrown open the doors to its first Abu Dhabi outpost, in Al Wahda Mall. The fast food chain from Saudi Arabia is best known for its succulent broasted chicken, jumbo shrimp and fish fillet meals.

Residents in the capital can get a taste of these staples as well as falafel sandwiches, chicken nuggets and syrup-laden ice cream from Thursday. Also not to be missed is the brand's famed in-house cocktail sauce.

Al Baik is famously popular in the Mena region: not only are its broasted chicken meals a foodie's delight, but openings are punctuated by long queues.

The Jeddah store was even known to cause mayhem during peak hours, often resulting in crowd control by the police, while The Dubai Mall outlet — which marked its first UAE outlet when it opened in June 2021 — had fans and curious foodies queuing for hours on end.

The appeal of Al Baik

Al Baik is known for its crispy chicken meals. Instagram/ @albaik
Al Baik is known for its crispy chicken meals. Instagram/ @albaik

Saudi entrepreneur Zainab Baig recalls standing for hours on end many times for the coveted, succulent chicken meal. “The crisp, salty skin of the chicken and fries dunked into their unique garlic sauce is what differentiates Al Baik from other broasted chicken,” she tells The National. “Since it tends to sell out quickly, the adrenalin rush of fighting crowds and getting your hands on a meal makes it all the more tempting.”

Muzaffar Ismail, an accountant who lives in Canada, remembers how whenever he carried home the familiar packaging of Al Baik, people always approached him. “They had heard so much about this restaurant, they wanted to know where they could buy it.” A meal was an oft-requested item from his trips to Saudi Arabia.

A storied history

Al Baik was founded in Jeddah in 1974 and, for 38 years, operated only in the western province of Saudi Arabia (Jeddah, Makkah and Madinah).

In the 1990s, flagship stores along the Holy Mosque in Makkah and one non-profit outlet at the Mina site during Hajj season served pilgrims. A meal of four sizeable chicken pieces, along with a bun and fries, was initially priced at 10 Saudi riyals (Dh9), making it a satisfying and affordable buy for those on a tight budget. Al Baik stores served as an equaliser, where members from all strata of society came together for a delicious meal.

The broasted method of preparation was still a novelty in the 1980s and 1990s, and over time, Al Baik gained the reputation of a meal that pilgrims “must try” when visiting the kingdom for Hajj or Umrah. Because Al Baik didn't have any branches in the capital city of Riyadh or the eastern regions of the country, demand for the fare sparked an ingenious business venture — a "chicken run" where hawkers would make the nine-hour drive from Jeddah to Riyadh, bring back a trunk-load of Al Baik specialities and sell them at inflated prices in the Saudi capital.

The UAE is the brand's third pit stop in the Middle East, after two branches in Bahrain in 2020.

In numbers

1,000 tonnes of waste collected daily:

  • 800 tonnes converted into alternative fuel
  • 150 tonnes to landfill
  • 50 tonnes sold as scrap metal

800 tonnes of RDF replaces 500 tonnes of coal

Two conveyor lines treat more than 350,000 tonnes of waste per year

25 staff on site

 

The specs

Engine: 4.0-litre V8 twin-turbocharged and three electric motors

Power: Combined output 920hp

Torque: 730Nm at 4,000-7,000rpm

Transmission: 8-speed dual-clutch automatic

Fuel consumption: 11.2L/100km

On sale: Now, deliveries expected later in 2025

Price: expected to start at Dh1,432,000

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Director: Hasan Hadi

Starring: Baneen Ahmad Nayyef, Waheed Thabet Khreibat, Sajad Mohamad Qasem 

Rating: 4/5

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Company profile

Company: Verity

Date started: May 2021

Founders: Kamal Al-Samarrai, Dina Shoman and Omar Al Sharif

Based: Dubai

Sector: FinTech

Size: four team members

Stage: Intially bootstrapped but recently closed its first pre-seed round of $800,000

Investors: Wamda, VentureSouq, Beyond Capital and regional angel investors

The White Lotus: Season three

Creator: Mike White

Starring: Walton Goggins, Jason Isaacs, Natasha Rothwell

Rating: 4.5/5

Which honey takes your fancy?

Al Ghaf Honey

The Al Ghaf tree is a local desert tree which bears the harsh summers with drought and high temperatures. From the rich flowers, bees that pollinate this tree can produce delicious red colour honey in June and July each year

Sidr Honey

The Sidr tree is an evergreen tree with long and strong forked branches. The blossom from this tree is called Yabyab, which provides rich food for bees to produce honey in October and November. This honey is the most expensive, but tastiest

Samar Honey

The Samar tree trunk, leaves and blossom contains Barm which is the secret of healing. You can enjoy the best types of honey from this tree every year in May and June. It is an historical witness to the life of the Emirati nation which represents the harsh desert and mountain environments

The specs

Engine: 1.5-litre 4-cyl turbo

Power: 194hp at 5,600rpm

Torque: 275Nm from 2,000-4,000rpm

Transmission: 6-speed auto

Price: from Dh155,000

On sale: now

Our family matters legal consultant

Name: Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

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Biog

Mr Kandhari is legally authorised to conduct marriages in the gurdwara

He has officiated weddings of Sikhs and people of different faiths from Malaysia, Sri Lanka, Russia, the US and Canada

Father of two sons, grandfather of six

Plays golf once a week

Enjoys trying new holiday destinations with his wife and family

Walks for an hour every morning

Completed a Bachelor of Commerce degree in Loyola College, Chennai, India

2019 is a milestone because he completes 50 years in business

 

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Name: Kumulus Water
 
Started: 2021
 
Founders: Iheb Triki and Mohamed Ali Abid
 
Based: Tunisia 
 
Sector: Water technology 
 
Number of staff: 22 
 
Investment raised: $4 million 
Tamkeen's offering
  • Option 1: 70% in year 1, 50% in year 2, 30% in year 3
  • Option 2: 50% across three years
  • Option 3: 30% across five years 
The specs: Rolls-Royce Cullinan

Price, base: Dh1 million (estimate)

Engine: 6.75-litre twin-turbo V12

Transmission: Eight-speed automatic

Power: 563hp @ 5,000rpm

Torque: 850Nm @ 1,600rpm

Fuel economy, combined: 15L / 100km

'Worse than a prison sentence'

Marie Byrne, a counsellor who volunteers at the UAE government's mental health crisis helpline, said the ordeal the crew had been through would take time to overcome.

“It was worse than a prison sentence, where at least someone can deal with a set amount of time incarcerated," she said.

“They were living in perpetual mystery as to how their futures would pan out, and what that would be.

“Because of coronavirus, the world is very different now to the one they left, that will also have an impact.

“It will not fully register until they are on dry land. Some have not seen their young children grow up while others will have to rebuild relationships.

“It will be a challenge mentally, and to find other work to support their families as they have been out of circulation for so long. Hopefully they will get the care they need when they get home.”

Volunteers offer workers a lifeline

Community volunteers have swung into action delivering food packages and toiletries to the men.

When provisions are distributed, the men line up in long queues for packets of rice, flour, sugar, salt, pulses, milk, biscuits, shaving kits, soap and telecom cards.

Volunteers from St Mary’s Catholic Church said some workers came to the church to pray for their families and ask for assistance.

Boxes packed with essential food items were distributed to workers in the Dubai Investments Park and Ras Al Khaimah camps last week. Workers at the Sonapur camp asked for Dh1,600 towards their gas bill.

“Especially in this year of tolerance we consider ourselves privileged to be able to lend a helping hand to our needy brothers in the Actco camp," Father Lennie Connully, parish priest of St Mary’s.

Workers spoke of their helplessness, seeing children’s marriages cancelled because of lack of money going home. Others told of their misery of being unable to return home when a parent died.

“More than daily food, they are worried about not sending money home for their family,” said Kusum Dutta, a volunteer who works with the Indian consulate.

White hydrogen: Naturally occurring hydrogenChromite: Hard, metallic mineral containing iron oxide and chromium oxideUltramafic rocks: Dark-coloured rocks rich in magnesium or iron with very low silica contentOphiolite: A section of the earth’s crust, which is oceanic in nature that has since been uplifted and exposed on landOlivine: A commonly occurring magnesium iron silicate mineral that derives its name for its olive-green yellow-green colour

COMPANY PROFILE

Name: Xpanceo

Started: 2018

Founders: Roman Axelrod, Valentyn Volkov

Based: Dubai, UAE

Industry: Smart contact lenses, augmented/virtual reality

Funding: $40 million

Investor: Opportunity Venture (Asia)

Updated: January 02, 2023, 7:44 PM