The London restaurant of flamboyant Turkish chef Salt Bae made £7 million ($8.55m) in its first four months of trading, after opening in Knightsbridge in September last year.
The takings were revealed in a financial report filed to the UK's Companies House by Nusret UK Limited, which owns the Nusr-Et Steakhouse in Knightsbridge.
The same report showed that Nusret UK made an overall profit of £2.3 million, an impressive figure given the wider travails of the UK restaurant scene.
As long as the steakhouse received regular footfall, it was always going to be monumentally profitable.
Not long after it opened last year, social media users expressed shock after Nusr-Et customers were charged more than £1,800 ($2,300) for their meal ― including £44 for four Red Bull soft drinks and £630 for a gold-covered tomahawk steak.
There is also a gaping disparity between the restaurant's income and its wages, with the revelation in November that staff at the west London steakhouse are paid less per hour than the cost of one of its bowls of crisps.
But not all outgoings are miserly with the financial report showing £300,000 was spent on “raw materials and consumables” from September 2021 to December 2021.
Salt Bae, whose real name is Nusret Gokce, has more than 40 million Instagram followers and shot to fame on the back of serving gold-covered steaks accompanied by a seasoning method with more hip gyrations than an episode of Strictly Come Dancing.
He is not officially a part of Nusret UK, nor Dogus International, the company that owns the worldwide chain of Salt Bae eateries. This has not prevented the 39-year-old from accumulating a fortune, estimated to be in the region of $70 million.
His riches are a stark contrast to his humble upbringing in Turkey, where his father was a miner and Gokce, himself, a butcher's apprentice.
After leaving Turkey to work for free in restaurants in Argentina and the US, he returned to his homeland in 2010 and opened a restaurant in Istanbul. Four years later, he opened a restaurant in Dubai. The rest, as they say, is history.
Celebrities at Salt Bae restaurants - in pictures
Quick%20facts
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Winners
Best Men's Player of the Year: Kylian Mbappe (PSG)
Maradona Award for Best Goal Scorer of the Year: Robert Lewandowski (Bayern Munich)
TikTok Fans’ Player of the Year: Robert Lewandowski
Top Goal Scorer of All Time: Cristiano Ronaldo (Manchester United)
Best Women's Player of the Year: Alexia Putellas (Barcelona)
Best Men's Club of the Year: Chelsea
Best Women's Club of the Year: Barcelona
Best Defender of the Year: Leonardo Bonucci (Juventus/Italy)
Best Goalkeeper of the Year: Gianluigi Donnarumma (PSG/Italy)
Best Coach of the Year: Roberto Mancini (Italy)
Best National Team of the Year: Italy
Best Agent of the Year: Federico Pastorello
Best Sporting Director of the Year: Txiki Begiristain (Manchester City)
Player Career Award: Ronaldinho
The White Lotus: Season three
Creator: Mike White
Starring: Walton Goggins, Jason Isaacs, Natasha Rothwell
Rating: 4.5/5
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Know before you go
- Jebel Akhdar is a two-hour drive from Muscat airport or a six-hour drive from Dubai. It’s impossible to visit by car unless you have a 4x4. Phone ahead to the hotel to arrange a transfer.
- If you’re driving, make sure your insurance covers Oman.
- By air: Budget airlines Air Arabia, Flydubai and SalamAir offer direct routes to Muscat from the UAE.
- Tourists from the Emirates (UAE nationals not included) must apply for an Omani visa online before arrival at evisa.rop.gov.om. The process typically takes several days.
- Flash floods are probable due to the terrain and a lack of drainage. Always check the weather before venturing into any canyons or other remote areas and identify a plan of escape that includes high ground, shelter and parking where your car won’t be overtaken by sudden downpours.
Company%20profile
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Infiniti QX80 specs
Engine: twin-turbocharged 3.5-liter V6
Power: 450hp
Torque: 700Nm
Price: From Dh450,000, Autograph model from Dh510,000
Available: Now
F1 The Movie
Starring: Brad Pitt, Damson Idris, Kerry Condon, Javier Bardem
Director: Joseph Kosinski
Rating: 4/5
UAE currency: the story behind the money in your pockets
THE BIO
Favourite car: Koenigsegg Agera RS or Renault Trezor concept car.
Favourite book: I Am Pilgrim by Terry Hayes or Red Notice by Bill Browder.
Biggest inspiration: My husband Nik. He really got me through a lot with his positivity.
Favourite holiday destination: Being at home in Australia, as I travel all over the world for work. It’s great to just hang out with my husband and family.
Results
Stage 7:
1. Caleb Ewan (AUS) Lotto Soudal - 3:18:29
2. Sam Bennett (IRL) Deceuninck-QuickStep - same time
3. Phil Bauhaus (GER) Bahrain Victorious
4. Michael Morkov (DEN) Deceuninck-QuickStep
5. Cees Bol (NED) Team DSM
General Classification:
1. Tadej Pogacar (SLO) UAE Team Emirates - 24:00:28
2. Adam Yates (GBR) Ineos Grenadiers - 0:00:35
3. Joao Almeida (POR) Deceuninck-QuickStep - 0:01:02
4. Chris Harper (AUS) Jumbo-Visma - 0:01:42
5. Neilson Powless (USA) EF Education-Nippo - 0:01:45
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Dubai Bling season three
Cast: Loujain Adada, Zeina Khoury, Farhana Bodi, Ebraheem Al Samadi, Mona Kattan, and couples Safa & Fahad Siddiqui and DJ Bliss & Danya Mohammed
Rating: 1/5
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Key facilities
- Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
- Premier League-standard football pitch
- 400m Olympic running track
- NBA-spec basketball court with auditorium
- 600-seat auditorium
- Spaces for historical and cultural exploration
- An elevated football field that doubles as a helipad
- Specialist robotics and science laboratories
- AR and VR-enabled learning centres
- Disruption Lab and Research Centre for developing entrepreneurial skills
Company profile
Name: Thndr
Started: October 2020
Founders: Ahmad Hammouda and Seif Amr
Based: Cairo, Egypt
Sector: FinTech
Initial investment: pre-seed of $800,000
Funding stage: series A; $20 million
Investors: Tiger Global, Beco Capital, Prosus Ventures, Y Combinator, Global Ventures, Abdul Latif Jameel, Endure Capital, 4DX Ventures, Plus VC, Rabacap and MSA Capital
COMPANY%20PROFILE
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Specs
Engine: 51.5kW electric motor
Range: 400km
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EMIRATES'S%20REVISED%20A350%20DEPLOYMENT%20SCHEDULE
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