Nothing says in-the-know quite like personalised items, and now for the first time Dior is offering its customers the chance to customise its bags in Arabic.
As part of the My ABCDior concept, fans of the brand can create something unique by adding a name, or name of a loved one, to the Dior Book Tote or the Lady D-Lite bag. In a first for the region, the bespoke embroidery service is available in Arabic lettering as well.
Only available until Sunday, October 24, shoppers can head to the Dior boutiques at The Galleria Al Maryah Island in Abu Dhabi, and The Dubai Mall and Mall of the Emirates in Dubai for the customisations. The service will also be available in Kuwait, Saudi Arabia and Bahrain.
This is not the first time Dior has offered personalisation on its most recognisable pieces. Since joining Dior, creative director Maria Grazia Chiuri has introduced new ways to hone Dior to each individual.
Single letter earrings, for example, or the ability to add charms and lettering to the Lady Dior bag strap allow women to shape pieces to her own personality, while retaining that all important Dior aesthetic. Even the J'Adore pump can also have a name or initials added to the famous ribbon.
In what can be seen as way to widen the appeal to customers, earlier this year Dior also offered customers in China the opportunity to add Chinese characters to the Book Tote Bag.
Springtime in a Broken Mirror,
Mario Benedetti, Penguin Modern Classics
Hamilton’s 2017
Australia - 2nd; China - 1st; Bahrain - 2nd; Russia - 4th; Spain - 1st; Monaco - 7th; Canada - 1st; Azerbaijan - 5th; Austria - 4th; Britain - 1st; Hungary - 4th; Belgium - 1st; Italy - 1st; Singapore - 1st; Malaysia - 2nd; Japan - 1st; United States - 1st; Mexico - 9th
If you go...
Flying
There is no simple way to get to Punta Arenas from the UAE, with flights from Dubai and Abu Dhabi requiring at least two connections to reach this part of Patagonia. Flights start from about Dh6,250.
Touring
Chile Nativo offers the amended Los Dientes trek with expert guides and porters who are met in Puerto Williams on Isla Navarino. The trip starts and ends in Punta Arenas and lasts for six days in total. Prices start from Dh8,795.
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COMPANY PROFILE
Founders: Sebastian Stefan, Sebastian Morar and Claudia Pacurar
Based: Dubai, UAE
Founded: 2014
Number of employees: 36
Sector: Logistics
Raised: $2.5 million
Investors: DP World, Prime Venture Partners and family offices in Saudi Arabia and the UAE
The years Ramadan fell in May
The biog
Favourite films: Casablanca and Lawrence of Arabia
Favourite books: Start with Why by Simon Sinek and Good to be Great by Jim Collins
Favourite dish: Grilled fish
Inspiration: Sheikh Zayed's visionary leadership taught me to embrace new challenges.
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