Korea has been a global purveyor of many trends, from K-pop supergroup BTS x McDonald's signature meal to powder power in cosmetics.
The K-beauty scene is particularly pioneering and one hack that’s had everyone talking on TikTok lately is Jamsu.
It's the make-up trick Dutch-Palestinian model Bella Hadid once told Huda Kattan she swears by, while in Dubai for a Dior campaign.
The technique rose to prominence in 2017, but has since been doing the rounds on social media as a number of beauty bloggers have tried and tested it. A recent post by Makeup by Alissia on TikTok even garnered more than half a million views.
So what’s it all about?
Jamsu is said to have been created as a way to deal with the humidity of Korean summers and promises to set your make-up and keep skin looking matte throughout the day. It’s particularly popular among those with oily skin.
The word roughly translates to “to submerge”. It’s also been said to mean “to dive” or “to douse”. And that’s basically what it is.
Once you’ve finished applying your base make-up, including any foundation or concealer, you need to apply translucent setting powder and then submerge your entire face in a bowl of cold water. Save any eye make-up, lipstick or eyebrows until later.
You dunk your face for between 10 and 30 seconds, depending on your skin type, then pat dry with a towel.
Maree Kinder, founder of online store Beauty & Seoul, told Dazed that Koreans mostly use the technique in the summer, when temperatures are hot and humid, to prevent make-up from fading throughout the day. It's believed the cold water allows the foundation to blend with the skin and create a matte effect.
So does it work?
After Hadid told Kattan about the trick, the beauty mogul tried it and uploaded a video on her YouTube channel, saying "the overall result is that your face looks airbrushed, and you get a super matte finish.
“I’m not sure if it’s the best thing to do for your skin every day,” she added, “but if you want your make-up to last all day, I would definitely give this a go.”
Kattan advises people with dry skin (like her) do it for 10 to 15 seconds, while those with oily skin can dunk for 15 to 30 seconds.
More recently, make-up artist Georgia Dyer said on TikTok: “My skin looks so nice. My make-up has all melted together, you need to try this.”
Alissia said: “My skin looks flawless.” She posted another video after wearing her make-up for nine hours. “No, I don’t have a beauty filter on … It looks pretty good. I’m kind of impressed.”
Another content creator called Judy wore hers for eight hours, and even fit in a gym session. Her verdict? “I think it held up pretty well. I’m not matte, but I’m not super oily. I think I have a good glow going on. I quite like it.”
Ferrari 12Cilindri specs
Engine: naturally aspirated 6.5-liter V12
Power: 819hp
Torque: 678Nm at 7,250rpm
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Director: Shawn Levy
Rating: 3/5
Jigra
Benefits of first-time home buyers' scheme
- Priority access to new homes from participating developers
- Discounts on sales price of off-plan units
- Flexible payment plans from developers
- Mortgages with better interest rates, faster approval times and reduced fees
- DLD registration fee can be paid through banks or credit cards at zero interest rates
Fixtures
Wednesday
4.15pm: Japan v Spain (Group A)
5.30pm: UAE v Italy (Group A)
6.45pm: Russia v Mexico (Group B)
8pm: Iran v Egypt (Group B)
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ESSENTIALS
The flights
Emirates flies from Dubai to Phnom Penh via Yangon from Dh2,700 return including taxes. Cambodia Bayon Airlines and Cambodia Angkor Air offer return flights from Phnom Penh to Siem Reap from Dh250 return including taxes. The flight takes about 45 minutes.
The hotels
Rooms at the Raffles Le Royal in Phnom Penh cost from $225 (Dh826) per night including taxes. Rooms at the Grand Hotel d'Angkor cost from $261 (Dh960) per night including taxes.
The tours
A cyclo architecture tour of Phnom Penh costs from $20 (Dh75) per person for about three hours, with Khmer Architecture Tours. Tailor-made tours of all of Cambodia, or sites like Angkor alone, can be arranged by About Asia Travel. Emirates Holidays also offers packages.
Labour dispute
The insured employee may still file an ILOE claim even if a labour dispute is ongoing post termination, but the insurer may suspend or reject payment, until the courts resolve the dispute, especially if the reason for termination is contested. The outcome of the labour court proceedings can directly affect eligibility.
- Abdullah Ishnaneh, Partner, BSA Law
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WISH
The burning issue
The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE.
Read part three: the age of the electric vehicle begins
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FIXTURES
All games 6pm UAE on Sunday:
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MATCH INFO
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Match on BeIN Sports
Match info
Bournemouth 0
Liverpool 4 (Salah 25', 48', 76', Cook 68' OG)
Man of the match: Andrew Robertson (Liverpool)
What drives subscription retailing?
Once the domain of newspaper home deliveries, subscription model retailing has combined with e-commerce to permeate myriad products and services.
The concept has grown tremendously around the world and is forecast to thrive further, according to UnivDatos Market Insights’ report on recent and predicted trends in the sector.
The global subscription e-commerce market was valued at $13.2 billion (Dh48.5bn) in 2018. It is forecast to touch $478.2bn in 2025, and include the entertainment, fitness, food, cosmetics, baby care and fashion sectors.
The report says subscription-based services currently constitute “a small trend within e-commerce”. The US hosts almost 70 per cent of recurring plan firms, including leaders Dollar Shave Club, Hello Fresh and Netflix. Walmart and Sephora are among longer established retailers entering the space.
UnivDatos cites younger and affluent urbanites as prime subscription targets, with women currently the largest share of end-users.
That’s expected to remain unchanged until 2025, when women will represent a $246.6bn market share, owing to increasing numbers of start-ups targeting women.
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(Martial 30', McTominay 90 6')
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MATCH INFO
Norwich City 1 (Cantwell 75') Manchester United 2 (Aghalo 51' 118') After extra time.
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COMPANY PROFILE
Name: Rain Management
Year started: 2017
Based: Bahrain
Employees: 100-120
Amount raised: $2.5m from BitMex Ventures and Blockwater. Another $6m raised from MEVP, Coinbase, Vision Ventures, CMT, Jimco and DIFC Fintech Fund
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Saturday results
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* The top three teams progress to the Asia Qualifier
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Known as The Lady of Arabic Song, Umm Kulthum performed in Abu Dhabi on November 28, 1971, as part of celebrations for the fifth anniversary of the accession of Sheikh Zayed bin Sultan Al Nahyan as Ruler of Abu Dhabi. A concert hall was constructed for the event on land that is now Al Nahyan Stadium, behind Al Wahda Mall. The audience were treated to many of Kulthum's most well-known songs as part of the sold-out show, including Aghadan Alqak and Enta Omri.
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Indika
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ELIO
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'The worst thing you can eat'
Trans fat is typically found in fried and baked goods, but you may be consuming more than you think.
Powdered coffee creamer, microwave popcorn and virtually anything processed with a crust is likely to contain it, as this guide from Mayo Clinic outlines:
Baked goods - Most cakes, cookies, pie crusts and crackers contain shortening, which is usually made from partially hydrogenated vegetable oil. Ready-made frosting is another source of trans fat.
Snacks - Potato, corn and tortilla chips often contain trans fat. And while popcorn can be a healthy snack, many types of packaged or microwave popcorn use trans fat to help cook or flavour the popcorn.
Fried food - Foods that require deep frying — french fries, doughnuts and fried chicken — can contain trans fat from the oil used in the cooking process.
Refrigerator dough - Products such as canned biscuits and cinnamon rolls often contain trans fat, as do frozen pizza crusts.
Creamer and margarine - Nondairy coffee creamer and stick margarines also may contain partially hydrogenated vegetable oils.
Analysis
Members of Syria's Alawite minority community face threat in their heartland after one of the deadliest days in country’s recent history. Read more
When is VAR used?
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RESULTS
THE LOWDOWN
Photograph
Rating: 4/5
Produced by: Poetic License Motion Pictures; RSVP Movies
Director: Ritesh Batra
Cast: Nawazuddin Siddiqui, Sanya Malhotra, Farrukh Jaffar, Deepak Chauhan, Vijay Raaz
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