Net-A-Porter, the high-end e-commerce platform, has officially unveiled the Arabic-language version of its site for the region.
Newly updated, the site and app have been duplicated, allowing Arabic-speaking customers to browse, shop and buy in the language of their choice. They can switch between Arabic and English, and prices will continue to be displayed in the local currency.
The platform has been in the region since 2018. Until now, however, it has only been available in English.
Nisreen Shocair, chief executive of YOOX Net-A-Porter Middle East, explains it is just one move towards making Arabic-speaking customers feel catered to and appreciated.
“We aim to build long-term relationships with our regional customers, to continuously grow a strong local and global community around the Net-A-Porter brand," said Shocair. "Through localised content and a dedicated merchandising team for the market, we are providing representation of our customer in the Middle East. When the customer feels represented, they will feel incentivised to shop.”
With the dual-language setting timed to arrive ahead of Ramadan, Net-A-Porter will also roll out an advertising campaign to spotlight regional talent, alongside international favourites.
“Our team has worked on a beautiful localised editorial campaign that will run on Net-A-Porter Arabic, alongside exclusive designs from international and local brands, such as Semsem, Taller Marmo, Johanna Ortiz and Reem Acra.”
She explains there is a strong appetite for products with a regional flavour, citing the recent line of crystal bags by Judith Leiber as an example. Despite being priced at almost Dh14,000, the bags, which were decorated with the flags of Gulf countries, were snapped up in record time.
Net-A-Porter is also hoping to entice regional shoppers with a Ramadan edit that better reflects the needs of women in the region. “Our Ramadan campaign and edit will be our first focal point in localised product curation.
"Alongside this, we are looking to create ongoing editorial on site locally; covering different ways you can style your demure modest outfits throughout the holy month," she said. "We will also be covering the main beauty and skincare trends in a way that’s suitable for the customer’s needs throughout the month.”
Benefits of first-time home buyers' scheme
- Priority access to new homes from participating developers
- Discounts on sales price of off-plan units
- Flexible payment plans from developers
- Mortgages with better interest rates, faster approval times and reduced fees
- DLD registration fee can be paid through banks or credit cards at zero interest rates
Emergency phone numbers in the UAE
Estijaba – 8001717 – number to call to request coronavirus testing
Ministry of Health and Prevention – 80011111
Dubai Health Authority – 800342 – The number to book a free video or voice consultation with a doctor or connect to a local health centre
Emirates airline – 600555555
Etihad Airways – 600555666
Ambulance – 998
Knowledge and Human Development Authority – 8005432 ext. 4 for Covid-19 queries
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FA Cup quarter-final draw
The matches will be played across the weekend of 21 and 22 March
Sheffield United v Arsenal
Newcastle v Manchester City
Norwich v Derby/Manchester United
Leicester City v Chelsea
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COMPANY PROFILE
Name: Lamsa
Founder: Badr Ward
Launched: 2014
Employees: 60
Based: Abu Dhabi
Sector: EdTech
Funding to date: $15 million
COMPANY%20PROFILE%3A
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The%20BaaS%20ecosystem
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UAE currency: the story behind the money in your pockets
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Tearful appearance
Chancellor Rachel Reeves set markets on edge as she appeared visibly distraught in parliament on Wednesday.
Legislative setbacks for the government have blown a new hole in the budgetary calculations at a time when the deficit is stubbornly large and the economy is struggling to grow.
She appeared with Keir Starmer on Thursday and the pair embraced, but he had failed to give her his backing as she cried a day earlier.
A spokesman said her upset demeanour was due to a personal matter.
Key facilities
- Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
- Premier League-standard football pitch
- 400m Olympic running track
- NBA-spec basketball court with auditorium
- 600-seat auditorium
- Spaces for historical and cultural exploration
- An elevated football field that doubles as a helipad
- Specialist robotics and science laboratories
- AR and VR-enabled learning centres
- Disruption Lab and Research Centre for developing entrepreneurial skills
Scoreline
Saudi Arabia 1-0 Japan
Saudi Arabia Al Muwallad 63’
QUALIFYING RESULTS
1. Max Verstappen, Netherlands, Red Bull Racing Honda, 1 minute, 35.246 seconds.
2. Valtteri Bottas, Finland, Mercedes, 1:35.271.
3. Lewis Hamilton, Great Britain, Mercedes, 1:35.332.
4. Lando Norris, Great Britain, McLaren Renault, 1:35.497.
5. Alexander Albon, Thailand, Red Bull Racing Honda, 1:35.571.
6. Carlos Sainz Jr, Spain, McLaren Renault, 1:35.815.
7. Daniil Kvyat, Russia, Scuderia Toro Rosso Honda, 1:35.963.
8. Lance Stroll, Canada, Racing Point BWT Mercedes, 1:36.046.
9. Charles Leclerc, Monaco, Ferrari, 1:36.065.
10. Pierre Gasly, France, Scuderia Toro Rosso Honda, 1:36.242.
Eliminated after second session
11. Esteban Ocon, France, Renault, 1:36.359.
12. Daniel Ricciardo, Australia, Renault, 1:36.406.
13. Sebastian Vettel, Germany, Ferrari, 1:36.631.
14. Antonio Giovinazzi, Italy, Alfa Romeo Racing Ferrari, 1:38.248.
Eliminated after first session
15. Antonio Giovinazzi, Italy, Alfa Romeo Racing Ferrari, 1:37.075.
16. Kimi Raikkonen, Finland, Alfa Romeo Racing Ferrari, 1:37.555.
17. Kevin Magnussen, Denmark, Haas Ferrari, 1:37.863.
18. George Russell, Great Britain, Williams Mercedes, 1:38.045.
19. Pietro Fittipaldi, Brazil, Haas Ferrari, 1:38.173.
20. Nicholas Latifi, Canada, Williams Mercedes, 1:38.443.
Brief scoreline
Switzerland 0
England 0
Result: England win 6-5 on penalties
Man of the Match: Trent Alexander-Arnold (England)
Global state-owned investor ranking by size
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China
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UAE
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Japan
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Norway
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Canada
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Singapore
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Australia
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Saudi Arabia
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South Korea
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Volvo ES90 Specs
Engine: Electric single motor (96kW), twin motor (106kW) and twin motor performance (106kW)
Power: 333hp, 449hp, 680hp
Torque: 480Nm, 670Nm, 870Nm
On sale: Later in 2025 or early 2026, depending on region
Price: Exact regional pricing TBA
The specs
AT4 Ultimate, as tested
Engine: 6.2-litre V8
Power: 420hp
Torque: 623Nm
Transmission: 10-speed automatic
Price: From Dh330,800 (Elevation: Dh236,400; AT4: Dh286,800; Denali: Dh345,800)
On sale: Now
'Midnights'
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