The struggling Gap brand has inked a deal with the mercurial Kanye West to produce a new line marrying its American clothing classics with the rapper's Yeezy designs. AFP
The struggling Gap brand has inked a deal with the mercurial Kanye West to produce a new line marrying its American clothing classics with the rapper's Yeezy designs. AFP
The struggling Gap brand has inked a deal with the mercurial Kanye West to produce a new line marrying its American clothing classics with the rapper's Yeezy designs. AFP
The struggling Gap brand has inked a deal with the mercurial Kanye West to produce a new line marrying its American clothing classics with the rapper's Yeezy designs. AFP

Kanye West creating an 'affordable' Yeezy fashion line with Gap


Farah Andrews
  • English
  • Arabic

Kanye West has partnered with American clothing brand, Gap, for an upcoming collection.

The rapper, who is behind fashion brand, Yeezy, has signed a deal to create Yeezy Gap for the high street store, which will be released in the first half of 2021.

West, 43, announced the creative collaboration on his Twitter, with the hashtag #WESTDAYEVER.

Mark Breitbard, global head of Gap Brand, said of the partnership: "We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his Yeezy brand and together defining a next-level retail partnership."

A statement from the brand announced that the new line will include "modern, elevated basics for men, women and kids at accessible price points."

I'd like to be the Steve Jobs of the Gap

It seems that collaborating with Gap has been a longtime dream for West, who worked in the store as a teen.

He said in a 2015 New York Magazine interview: "One of my dreams was to be the head creative director of the Gap ... I'd like to be the Steve Jobs of the Gap."

A recovery for Gap?

Gap, which posted hundreds of millions in losses in 2020's first quarter and has flailed in recent years, saw its shares surge upon news of the partnership with one of entertainment's most bankable celebrities.

After gaining as much as 42 per cent, Gap closed on the New York Stock Exchange Friday afternoon at a share price of $12.07, up 18.8 percent.

Additional reporting from AFP 

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How The Debt Panel's advice helped readers in 2019

December 11: 'My husband died, so what happens to the Dh240,000 he owes in the UAE?'

JL, a housewife from India, wrote to us about her husband, who died earlier this month. He left behind an outstanding loan of Dh240,000 and she was hoping to pay it off with an insurance policy he had taken out. She also wanted to recover some of her husband’s end-of-service liabilities to help support her and her son.

“I have no words to thank you for helping me out,” she wrote to The Debt Panel after receiving the panellists' comments. “The advice has given me an idea of the present status of the loan and how to take it up further. I will draft a letter and send it to the email ID on the bank’s website along with the death certificate. I hope and pray to find a way out of this.”

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SL, a financial services employee from India, left the UAE in June after quitting his job because his employer had not paid him since November 2018. He owes Dh103,800 on four debts and was told by the panellists he may be able to use the insolvency law to solve his issue. 

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About Okadoc

Date started: Okadoc, 2018

Founder/CEO: Fodhil Benturquia

Based: Dubai, UAE

Sector: Healthcare

Size: (employees/revenue) 40 staff; undisclosed revenues recording “double-digit” monthly growth

Funding stage: Series B fundraising round to conclude in February

Investors: Undisclosed

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UAE fixtures:
Men

Saturday, September 16 – 1.45pm, v New Zealand
Sunday, September 17 – 10.30am, v Australia; 3.45pm, v South Africa
Monday, September 18 – 2pm, v England; 7.15pm, v India
Tuesday, September 19 – 12.15pm, v Singapore; 5.30pm, v Sri Lanka
Thursday, September 21 – 2pm v Malaysia
Friday, September 22 – 3.30pm, semi-final
Saturday, September 23 – 3pm, grand final

Women
Saturday, September 16 – 5.15pm, v Australia
Sunday, September 17 – 2pm, v South Africa; 7.15pm, v New Zealand
Monday, September 18 – 5.30pm, v England
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Thursday, September 21 – 12.15pm, v Australia
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