Justin Bieber has hinted at a collaboration with Crocs, causing the foam shoe makers shares to rocket.
The Canadian pop-star posted a picture on his Instagram account showing a pair of orange Crocs floating in a swimming pool. Underneath, the one-word caption read "Soon".
The post has been liked more than a million times, including by the official Insta-account of Crocs.
Since the post by the Love Yourself singer, shares of Crocs Inc have also surged by 13 per cent, their highest intraday level since 2007, according to Bloomberg.
If the collaboration pans out, the footwear brand could be the latest addition to Bieber's Drew House collection. The unisex fashion brand features loungewear and accessories, including hotel slippers, hoodies and plush toys.
In partnering with Crocs, Bieber would join a growing list of celebrity names that have paired up with the once-uncool brand.
Musicians Post Malone and Bad Bunny have already been linked to Crocs and actors Zooey Deschanel, Natalie Dormer and model Suzu Hirose all previously collaborated with the clog.
It's not the first time Bieber has shown his fondness for the foam shoe. Last year, he was pictured in Los Angeles in a hot pink pair of Crocs, decorated with an array of charms.
Last year, Crocs were the 13th most popular footwear brand among average-income female teenagers, according to data from Piper Sandler. This was a move up from 30th place in 2017.
Company profile
Name: Fruitful Day
Founders: Marie-Christine Luijckx, Lyla Dalal AlRawi, Lindsey Fournie
Based: Dubai, UAE
Founded: 2015
Number of employees: 30
Sector: F&B
Funding so far: Dh3 million
Future funding plans: None at present
Future markets: Saudi Arabia, potentially Kuwait and other GCC countries
Killing of Qassem Suleimani
Boulder shooting victims
• Denny Strong, 20
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• Teri Leiker, 51
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Price: From Dh126,000
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Gothia Cup 2025
4,872 matches
1,942 teams
116 pitches
76 nations
26 UAE teams
15 Lebanese teams
2 Kuwaiti teams
Need to know
When: October 17 until November 10
Cost: Entry is free but some events require prior registration
Where: Various locations including National Theatre (Abu Dhabi), Abu Dhabi Cultural Center, Zayed University Promenade, Beach Rotana (Abu Dhabi), Vox Cinemas at Yas Mall, Sharjah Youth Center
What: The Korea Festival will feature art exhibitions, a B-boy dance show, a mini K-pop concert, traditional dance and music performances, food tastings, a beauty seminar, and more.
For more information: www.koreafestivaluae.com
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Kalra's feat
- Becomes fifth batsman to score century in U19 final
- Becomes second Indian to score century in U19 final after Unmukt Chand in 2012
- Scored 122 in youth Test on tour of England
- Bought by Delhi Daredevils for base price of two million Indian rupees (Dh115,000) in 2018 IPL auction
