Givenchy turns to celebrity selfies: Is this the future of fashion campaigns?


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He hasn't been at the helm of Givenchy for very long, but Matthew M Williams is already tearing up the rule book.

For his highly acclaimed debut collection for spring / summer 2021, rather than shoot a glossy advertising campaign or make a slick short film for it, he's decided to come up with an entirely new approach.

He asked famous people to take selfies of themselves wearing the new collection. Seemingly happy to oblige, images of everyone from Naomi Campbell to Maria Sharapova have been released.

Actress Julianne Moore dons devilish head-to-toe red, while model Kaia Gerber is angelic in all white. Actress Liv Tyler opts for all black, complete with thigh-high boots and a face visor, while UK rapper Skepta looks sinister with a shovel in hand, having taken off his suit jacket out in the woods.

Rocker and rapper Teezo Touchdown looks wonderfully outrageous in high-waisted trousers and a nail-studded cowboy hat, as US rapper Travis Scott appears with his on-again, off-again partner Kylie Jenner.

The predictably risque image of Kim Kardashian is interesting, more for the errant hair extension lying on the floor, while actress Laura Dern takes to the wilderness in a man’s suit and red sneakers.

US rapper 070 Shake stole the show in pink trousers and a red polo neck pulled up over her face with concrete architecture in the background. Even digital model Lil Miquela makes an appearance, while Dior Men designer Kim Jones rounds things off with a nicely surreal touch, with a shot of just a jacket.

This new method feels very much a natural successor to the Zoom fashion shoots that have taken place since the pandemic turned the world upside down. However, this high / low-key campaign is, nonetheless, groundbreaking in that it has shunned the industry standard of hiring a big-name photographer to create glossy images.

Instead, this new campaign is raw, unpolished, edgy and brimming with disjointed creativity – much like the actual clothes themselves. A world away from the immaculate dresses once worn by muse Audrey Hepburn, this new approach for advertising is altogether more spontaneous, and energised, much like the new designer himself.

The specs
  • Engine: 3.9-litre twin-turbo V8
  • Power: 640hp
  • Torque: 760nm
  • On sale: 2026
  • Price: Not announced yet
UAE currency: the story behind the money in your pockets
Sole survivors
  • Cecelia Crocker was on board Northwest Airlines Flight 255 in 1987 when it crashed in Detroit, killing 154 people, including her parents and brother. The plane had hit a light pole on take off
  • George Lamson Jr, from Minnesota, was on a Galaxy Airlines flight that crashed in Reno in 1985, killing 68 people. His entire seat was launched out of the plane
  • Bahia Bakari, then 12, survived when a Yemenia Airways flight crashed near the Comoros in 2009, killing 152. She was found clinging to wreckage after floating in the ocean for 13 hours.
  • Jim Polehinke was the co-pilot and sole survivor of a 2006 Comair flight that crashed in Lexington, Kentucky, killing 49.
Ferrari 12Cilindri specs

Engine: naturally aspirated 6.5-liter V12

Power: 819hp

Torque: 678Nm at 7,250rpm

Price: From Dh1,700,000

Available: Now

Cultural fiesta

What: The Al Burda Festival
When: November 14 (from 10am)
Where: Warehouse421,  Abu Dhabi
The Al Burda Festival is a celebration of Islamic art and culture, featuring talks, performances and exhibitions. Organised by the Ministry of Culture and Knowledge Development, this one-day event opens with a session on the future of Islamic art. With this in mind, it is followed by a number of workshops and “masterclass” sessions in everything from calligraphy and typography to geometry and the origins of Islamic design. There will also be discussions on subjects including ‘Who is the Audience for Islamic Art?’ and ‘New Markets for Islamic Design.’ A live performance from Kuwaiti guitarist Yousif Yaseen should be one of the highlights of the day. 

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Lexus LX700h specs

Engine: 3.4-litre twin-turbo V6 plus supplementary electric motor

Power: 464hp at 5,200rpm

Torque: 790Nm from 2,000-3,600rpm

Transmission: 10-speed auto

Fuel consumption: 11.7L/100km

On sale: Now

Price: From Dh590,000

The Farewell

Director: Lulu Wang

Stars: Awkwafina, Zhao Shuzhen, Diana Lin, Tzi Ma

Four stars

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WWE TLC results

Asuka won the SmackDown Women's title in a TLC triple threat with Becky Lynch and Charlotte Flair

Dean Ambrose won the Intercontinental title against Seth Rollins

Daniel Bryan retained the WWE World Heavyweight Championship against AJ Styles

Ronda Rousey retained the Raw Women's Championship against Nia Jax

Rey Mysterio beat Randy Orton in a chairs match

Finn Balor defeated Drew McIntyre

Natalya beat Ruby Riott in a tables match

Braun Strowman beat Baron Corbin in a TLC match

Sheamus and Cesaro retained the SmackDown Tag Titles against The Usos and New Day

R-Truth and Carmella won the Mixed Match Challenge by beating Jinder Mahal and Alicia Fox

Padmaavat

Director: Sanjay Leela Bhansali

Starring: Ranveer Singh, Deepika Padukone, Shahid Kapoor, Jim Sarbh

3.5/5

Key facilities
  • Olympic-size swimming pool with a split bulkhead for multi-use configurations, including water polo and 50m/25m training lanes
  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills