Actor Chris Hemsworth is the new brand ambassador for Boss Bottled, the iconic fragrance by Hugo Boss. The scent is still one of the top five men’s fragrances in the world, nearly 20 years after its launch. Hemsworth joins the ranks of previous brand ambassadors Gerald Butler, Ryan Reynolds and Gabriel Aubry, and will star in a renewed campaign for the fragrance, entitled The Man of Today. “Having been around for so many years, Boss Bottled is unique in the sense that it’s timeless yet still relevant to men today. It's a huge honour to front the new Man of Today campaign,” says Hemsworth, whose next outing as Marvel hero Thor is due to air on November 3. The Man of Today campaign will be unveiled in September. Keep an eye on the brand’s social-media channels and #ManofToday for more details in the next couple of months. Until then, here’s a sneak peek of the new campaign:
