Chinese fast fashion retailer Shein is the most searched-for brand in the world, according to a new survey that analysed 12 months of Google search data.
The research by money.co.uk found Shein topped the list in 113 countries, from the UAE to Mexico and Australia to France.
The company, founded in Nanjing in 2008, lists between 500 to 2,000 new items every day. It's best known for its affordable products and ships across 220 countries, making it the world's largest fashion retailer in 2022.
The list is dominated by fast fashion retailers, with the second most searched-for brand being Zara, topping the list in 26 countries, down from pole position in last year's survey.
Rounding out the top five is German retailer Zalando and sportswear giants Nike and adidas.
Only two high-end names made the top 10 and that was Macy's department store and Dior.
Here are the 10 most-searched-for fashion brands in the world:
1. Shein
2. Zara
3. Zalando
4. Nike
5. Adidas
6. Macy's
7. H&M
8. Uniqlo
9. Asos
10. Dior
Zara may be in second place, but it has lost its dominance in Europe, falling from first spot over the past year, topping searches in 15 countries compared to 20.
Zalando is the most searched-for in Europe, with no luxury brands on top. Other European favourites include H&M, Shein and British etailer Asos.
In Asia, Shein reigns supreme, but sportswear brands are also popular and Zara tops search results in six countries on the continent. New entries for this region include Michael Kors and Puma for Kazakhstan and India, respectively.
In North America, Shein dominates, but Macy's is most popular in the US, while in Canada it's Lululemon that people are Googling.
To come up with the list, money.co.uk, a British price comparison list, used Google Keyword planner to analyse data in November from across the world.
Each country's top brand was found using its annual search data for each company and then this year's data was compared with last year's to see what had shifted.
The global fast fashion market grew from $91.2 billion last year to $99.2 billion this year, according to a report by The Business Research Company. It is expected to grow to $133.4 billion by 2026.
How much do leading UAE’s UK curriculum schools charge for Year 6?
- Nord Anglia International School (Dubai) – Dh85,032
- Kings School Al Barsha (Dubai) – Dh71,905
- Brighton College Abu Dhabi - Dh68,560
- Jumeirah English Speaking School (Dubai) – Dh59,728
- Gems Wellington International School – Dubai Branch – Dh58,488
- The British School Al Khubairat (Abu Dhabi) - Dh54,170
- Dubai English Speaking School – Dh51,269
*Annual tuition fees covering the 2024/2025 academic year
Lexus LX700h specs
Engine: 3.4-litre twin-turbo V6 plus supplementary electric motor
Power: 464hp at 5,200rpm
Torque: 790Nm from 2,000-3,600rpm
Transmission: 10-speed auto
Fuel consumption: 11.7L/100km
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Ferrari 12Cilindri specs
Engine: naturally aspirated 6.5-liter V12
Power: 819hp
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Company Profile:
Name: The Protein Bakeshop
Date of start: 2013
Founders: Rashi Chowdhary and Saad Umerani
Based: Dubai
Size, number of employees: 12
Funding/investors: $400,000 (2018)
UAE currency: the story behind the money in your pockets
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TEACHERS' PAY - WHAT YOU NEED TO KNOW
Pay varies significantly depending on the school, its rating and the curriculum. Here's a rough guide as of January 2021:
- top end schools tend to pay Dh16,000-17,000 a month - plus a monthly housing allowance of up to Dh6,000. These tend to be British curriculum schools rated 'outstanding' or 'very good', followed by American schools
- average salary across curriculums and skill levels is about Dh10,000, recruiters say
- it is becoming more common for schools to provide accommodation, sometimes in an apartment block with other teachers, rather than hand teachers a cash housing allowance
- some strong performing schools have cut back on salaries since the pandemic began, sometimes offering Dh16,000 including the housing allowance, which reflects the slump in rental costs, and sheer demand for jobs
- maths and science teachers are most in demand and some schools will pay up to Dh3,000 more than other teachers in recognition of their technical skills
- at the other end of the market, teachers in some Indian schools, where fees are lower and competition among applicants is intense, can be paid as low as Dh3,000 per month
- in Indian schools, it has also become common for teachers to share residential accommodation, living in a block with colleagues
Why it pays to compare
A comparison of sending Dh20,000 from the UAE using two different routes at the same time - the first direct from a UAE bank to a bank in Germany, and the second from the same UAE bank via an online platform to Germany - found key differences in cost and speed. The transfers were both initiated on January 30.
Route 1: bank transfer
The UAE bank charged Dh152.25 for the Dh20,000 transfer. On top of that, their exchange rate margin added a difference of around Dh415, compared with the mid-market rate.
Total cost: Dh567.25 - around 2.9 per cent of the total amount
Total received: €4,670.30
Route 2: online platform
The UAE bank’s charge for sending Dh20,000 to a UK dirham-denominated account was Dh2.10. The exchange rate margin cost was Dh60, plus a Dh12 fee.
Total cost: Dh74.10, around 0.4 per cent of the transaction
Total received: €4,756
The UAE bank transfer was far quicker – around two to three working days, while the online platform took around four to five days, but was considerably cheaper. In the online platform transfer, the funds were also exposed to currency risk during the period it took for them to arrive.
BMW M5 specs
Engine: 4.4-litre twin-turbo V-8 petrol enging with additional electric motor
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