With a focus on details, a ruched lined cropped top is paired with a skirt swept into a bow at the back. Photo: Sarah Maisey
With a focus on details, a ruched lined cropped top is paired with a skirt swept into a bow at the back. Photo: Sarah Maisey
With a focus on details, a ruched lined cropped top is paired with a skirt swept into a bow at the back. Photo: Sarah Maisey
With a focus on details, a ruched lined cropped top is paired with a skirt swept into a bow at the back. Photo: Sarah Maisey

Noon by Noor: Bahrain label shows elegant and restrained collection at London Fashion Week


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The show, as they say, must go on.

Against the surreal backdrop of Queen Elizabeth II's death, London Fashion Week is pressing ahead, albeit as a reduced, slightly sombre affair.

Although all parties, openings, and anything deemed too upbeat has been cancelled out of respect, smaller labels are going ahead.

Bahrain's Noon by Noor opened day one, the first full day of the even after a smattering of small shows on Thursday, with a suitably elegant presentation. The label of designers and cousins Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa, it is known for its understated aesthetic, and this outing reinforces that.

Revealed as 15 looks on mannequins, the new spring/summer 2023 collection is light, breezy and beautifully unfussy despite some intensely luxurious detailing.

Simple, apron-style dresses — entirely backless except for dainty straps — are a key look. They appear as pieced pistachio green-coloured lace on delicate, sheer tulle, as sequins trapped under a layer of silk, in pinkish organza and even in navy cotton, cut and draped from a single piece of cloth.

Noon by Noor apron dress made from pistachio-coloured lace pieced on fine netting. Photo: Sarah Maisey
Noon by Noor apron dress made from pistachio-coloured lace pieced on fine netting. Photo: Sarah Maisey

Elsewhere more draping arrives as skirts in natural linen that sweep snugly around the hips into a great bow at the back, while white linen is used for skirts, both knee and ankle length, and are carefully pleated on the hips, with kilt buckle fastenings.

A loose-fit jacket with patch pockets is another key piece, both as natural linen — cinched over a matching skirt — and as navy bonded, double layered cotton — giving a thick, almost neoprene-like feel that brings a slightly masculine edge.

“We wanted to celebrate with this collection a moment of joy and innocence where fashion once again is a moment of pleasure," said Shaikha Noor.

Beautifully restrained, the focus is very much on small details. There is fragile crochet, with a skirt in pretty scalloping, and a ruched crop top, covered in tight pleating. Simple fabrics such as linen and cotton are used extensively, balanced with gossamer organza in white and pink that comes with a subdued sheen.

For spring / summer 2023, Bahraini label Noon By Noor focuses on simplicity, such as this boxy lined jacket. Photo: Sarah Maisey
For spring / summer 2023, Bahraini label Noon By Noor focuses on simplicity, such as this boxy lined jacket. Photo: Sarah Maisey

The collection is broken by two prints — both floral, and offered as boxy jackets and full skirts, while the collection is rounded out with simple, low-slung trousers.

Light, pretty and airy, the latest collection gives the message that details matter, and the simple fabrics such as cotton can be made noble in the right hands.

Key facilities
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  • Premier League-standard football pitch
  • 400m Olympic running track
  • NBA-spec basketball court with auditorium
  • 600-seat auditorium
  • Spaces for historical and cultural exploration
  • An elevated football field that doubles as a helipad
  • Specialist robotics and science laboratories
  • AR and VR-enabled learning centres
  • Disruption Lab and Research Centre for developing entrepreneurial skills
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Sustainable Development Goals

1. End poverty in all its forms everywhere

2. End hunger, achieve food security and improved nutrition and promote sustainable agriculture

3. Ensure healthy lives and promote well-being for all at all ages

4. Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

5. Achieve gender equality and empower all women and girls

6. Ensure availability and sustainable management of water and sanitation for all

7. Ensure access to affordable, reliable, sustainable and modern energy for all

8. Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

9. Build resilient infrastructure, promote inclusive and sustainable industrialisation and foster innovation

10. Reduce inequality  within and among countries

11. Make cities and human settlements inclusive, safe, resilient and sustainable

12. Ensure sustainable consumption and production patterns

13. Take urgent action to combat climate change and its effects

14. Conserve and sustainably use the oceans, seas and marine resources for sustainable development

15. Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss

16. Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels

17. Strengthen the means of implementation and revitalise the global partnership for sustainable development

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COMPANY PROFILE

Name: Rain Management

Year started: 2017

Based: Bahrain

Employees: 100-120

Amount raised: $2.5m from BitMex Ventures and Blockwater. Another $6m raised from MEVP, Coinbase, Vision Ventures, CMT, Jimco and DIFC Fintech Fund

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Most sought after workplace benefits in the UAE
  • Flexible work arrangements
  • Pension support
  • Mental well-being assistance
  • Insurance coverage for optical, dental, alternative medicine, cancer screening
  • Financial well-being incentives 
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1. Lewis Hamilton, Mercedes 306
2. Sebastian Vettel, Ferrari 247
3. Valtteri Bottas, Mercedes 234
4. Daniel Ricciardo, Red Bull 192
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Updated: October 13, 2022, 10:27 AM`